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Rob Woodbridge - Don't be a Mayfly - How to len...

Rob Woodbridge - Don't be a Mayfly - How to lengthen the short life-span of mobile app revenue

Nothing lasts forever - especially when it comes to mobile revenue - but it is your duty to extract as much of it as possible in the time you have. In this talk you'll hear about the most prominent sources of revenue and learn ways to increase your lead conversion, user retention and revenue lifecycle for your app.

AndroidTO 2013

October 17, 2013
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  1. KEVIN CHENG founder of DON.NA personal assistant app 1. When

    the service is at a point that the value is obvious to the user 2. When the user relies enough on the service and that removing it would be painful 3. When the company’s roadmap of features is complete ON REVENUE Based on UNTETHER.tv episode #470: Putting context and Donna Moss in your pocket – with Donna co-founder Kevin Cheng
  2. ON GAINING 5000 USERS FOR HIS APP “It would cost

    me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.” KEITH TEARE founder of mobile social network just.me
  3. THE M-REVENUE EQUATION ADU (or AMU) = UTiA = $

    ** * *** * Average Daily Users ** Average Monthly Users *** User Time in App
  4. 65 million users + $251 million raised 3.5% conversion rate

    96.5% will NEVER pay To see more about Evernote, watch episode #458 on UNTETHER.tv