Two peas in a pod: What we’ve learned about a successful partnership between PMM & PM

Transcript

1. @carolinehynes Caroline Hynes Director of Product
2. Two Peas in a Pod What we’ve learned about a successful partnership between PMM & PM
5. Engineering Product Design Program PMM Biz Ops Documentation Localization Education Advocacy PRODUCT TEAM Security Legal Tech. Alliance Products Billing / ITCRM Ent. Data SUPPORTING TEAMS 100s friendly customers
 for EAP validation CUSTOMERS
8. Lack of alignment on problem to be solved Measure of success differs Unclear roles and responsibilities 1 2 3 Some reasons for challenges between PM & PMM
10. Positioning & Messaging TACTICAL STRATEGIC TACTICAL RANGE OF TASKS Sales Enablement Campaigns Competitive Analysis GTM Planning Revenue Roadmap Team Alignment Prioritisation & Tradeoffs Product & Feature Reqs CUSTOMERS PRODUCT TEAM
11. ‒ Tech Roadmap ‒ Feature Prioritisation ‒ Feature Development ‒ Team Alignment ‒ Billing ‒ Security / Compliance ‒ Cross Product Collaboration PM SHARED PMM RANGE OF TASKS ‒ T1 Launches ‒ T2/T3 Launches ‒ Customer-facing Roadmap ‒ Monthly Launch Posts ‒ Customer Analysis, Segmentation, Reporting ‒ GTM ‒ Messaging ‒ Campaign Coordination ‒ Sales Enablement ‒ Competitive Analysis
13. - Brene Brown Only when diverse perspectives are included, respected, and valued can we start to get a full picture of the world . “ ”
14. Deliberately part of the Product Leadership team Part of all the communication channels Very clear roles & responsibilities
 but still room for a little grey area to learn and change What could you do differently to improve the relationship? 1 2 3 What we’ve tried
15. Different product ideas being generated No time spent talking about “that’s my role” focus is on the work to be done to build & communicate product Aligned messaging on our product up & down the organisation 1 2 3 Benefits we’ve seen
17. How much time have you invested in your PM/PMM relationship? How well understood & agreed are the roles & responsibilities? Where is the strategic sweet-spot for PM/ PMM overlap in your organisation? Can you create some shared success metrics? Consider Before you go
18. How can you increase alignment & reduce handoffs? Identify strengths/weakness/areas of interest, regardless of role Keep the customer at the heart of everything you do Consider Before you go
19. @carolinehynes Thank You