Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product marketing into your company goals
Search
Product Marketing Alliance
PRO
June 09, 2021
Education
0
660
Product marketing into your company goals
Product Marketing Alliance
PRO
June 09, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
410
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
990
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
870
Journey from local B2C to global B2B
productmarketing
PRO
0
480
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
360
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
560
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
610
How to build products that meet customer needs
productmarketing
PRO
0
1k
Value propositions that sell
productmarketing
PRO
1
1.1k
Other Decks in Education
See All in Education
生成AIとの上手な付き合い方【公開版】/ How to Get Along Well with Generative AI (Public Version)
handlename
0
600
ANS-C01_2回不合格から合格までの道程
amarelo_n24
1
320
OJTに夢を見すぎていませんか? ロールプレイ研修の試行錯誤/tryanderror-in-roleplaying-training
takipone
1
220
Alumnote inc. Company Deck
yukinumata
0
1.7k
【品女100周年企画】Pitch Deck
shinagawajoshigakuin_100th
0
5.3k
Common STIs in London: Symptoms, Risks & Prevention
medicaldental
0
140
Dashboards - Lecture 11 - Information Visualisation (4019538FNR)
signer
PRO
1
2.1k
社外コミュニティの歩き方
masakiokuda
1
170
日本の教育の未来 を考える テクノロジーは教育をどのように変えるのか
kzkmaeda
1
230
Data Management and Analytics Specialisation
signer
PRO
0
1.4k
2025/06/05_読み漁り学習
nag8
0
190
みんなのコードD&I推進レポート2025 テクノロジー分野のジェンダーギャップとその取り組みについて
codeforeveryone
0
170
Featured
See All Featured
Faster Mobile Websites
deanohume
309
31k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
30
9.6k
How STYLIGHT went responsive
nonsquared
100
5.8k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
830
Intergalactic Javascript Robots from Outer Space
tanoku
272
27k
Six Lessons from altMBA
skipperchong
28
4k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
126
53k
Automating Front-end Workflow
addyosmani
1370
200k
A Modern Web Designer's Workflow
chriscoyier
696
190k
Art, The Web, and Tiny UX
lynnandtonic
302
21k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
11
1k
Building Better People: How to give real-time feedback that sticks.
wjessup
368
19k
Transcript
Product Marketing into your company goals Belen Caeiro, Babbel
Product Marketing in your company goals Belen Caeiro, Director Product
Marketing @belsCT
What's Babbel? 3
None
We get you conversational Made by linguist experts
6
7 We all want to be understood
Product Marketing evolution 8
9 Babbel features not being leveraged to convince the user
A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10 A new PMM team
11 Connecting Product teams to their business impact. Make Product
DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12 Be a team player, add value. 1. Identify the
unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13 Connect Product teams to their marketing impact:
14 Connect Product teams to their marketing impact: Current New
15 Make Product DREAM, and show the path
16 Make Product DREAM, and show the path Apple Homepod
Spotify Playlists Grammarly
17 Criteria for Marketable Feature & Product Story
18 Where did it take us? Company OKR 3 :
deliver 2 high-impact product campaigns
19 Social Media Magazine Article CRM- Email Where did it
take us?
20 What was hard about it?
21 What was hard about it? We traded SPEED for
PARTNERSHIP
22 What was hard about it? We traded SPEED for
PARTNERSHIP Reliability by adding value takes more WORK
Thank you! 23