Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product marketing into your company goals
Search
Product Marketing Alliance
PRO
June 09, 2021
Education
0
640
Product marketing into your company goals
Product Marketing Alliance
PRO
June 09, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
390
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
960
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
850
Journey from local B2C to global B2B
productmarketing
PRO
0
470
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
350
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
550
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
600
How to build products that meet customer needs
productmarketing
PRO
0
1k
Value propositions that sell
productmarketing
PRO
1
1k
Other Decks in Education
See All in Education
Data Processing and Visualisation Frameworks - Lecture 6 - Information Visualisation (4019538FNR)
signer
PRO
1
2.4k
小さなチャレンジが生んだチームの大きな変化 -私のふりかえり探求の原点
callas1900
0
500
JPCERTから始まる草の根活動~セキュリティ文化醸成のためのアクション~
masakiokuda
0
170
2025年度春学期 統計学 第2回 統計資料の収集と読み方(講義前配付用) (2025. 4. 17)
akiraasano
PRO
0
140
Human-AI Interaction - Lecture 11 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
440
Data Physicalisation - Lecture 9 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
420
2025年度春学期 統計学 第1回 イントロダクション (2025. 4. 10)
akiraasano
PRO
0
160
バックオフィス組織にも「チームトポロジー」の考えが使えるかもしれない!!
masakiokuda
0
100
Education-JAWS #3 ~教育現場に、AWSのチカラを~
masakiokuda
0
160
OJTに夢を見すぎていませんか? ロールプレイ研修の試行錯誤/tryanderror-in-roleplaying-training
takipone
1
140
Are puppies a ranking factor?
jonoalderson
0
680
技術勉強会 〜 OAuth & OIDC 入門編 / 20250528 OAuth and OIDC
oidfj
4
1.1k
Featured
See All Featured
Automating Front-end Workflow
addyosmani
1370
200k
Designing for Performance
lara
609
69k
It's Worth the Effort
3n
184
28k
Embracing the Ebb and Flow
colly
85
4.7k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.8k
Faster Mobile Websites
deanohume
307
31k
Producing Creativity
orderedlist
PRO
346
40k
Building Adaptive Systems
keathley
43
2.6k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.6k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
16
910
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
42
2.4k
Reflections from 52 weeks, 52 projects
jeffersonlam
349
20k
Transcript
Product Marketing into your company goals Belen Caeiro, Babbel
Product Marketing in your company goals Belen Caeiro, Director Product
Marketing @belsCT
What's Babbel? 3
None
We get you conversational Made by linguist experts
6
7 We all want to be understood
Product Marketing evolution 8
9 Babbel features not being leveraged to convince the user
A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10 A new PMM team
11 Connecting Product teams to their business impact. Make Product
DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12 Be a team player, add value. 1. Identify the
unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13 Connect Product teams to their marketing impact:
14 Connect Product teams to their marketing impact: Current New
15 Make Product DREAM, and show the path
16 Make Product DREAM, and show the path Apple Homepod
Spotify Playlists Grammarly
17 Criteria for Marketable Feature & Product Story
18 Where did it take us? Company OKR 3 :
deliver 2 high-impact product campaigns
19 Social Media Magazine Article CRM- Email Where did it
take us?
20 What was hard about it?
21 What was hard about it? We traded SPEED for
PARTNERSHIP
22 What was hard about it? We traded SPEED for
PARTNERSHIP Reliability by adding value takes more WORK
Thank you! 23