Product marketing’s influence on the product roadmap

Transcript

1. PRODUCT MARKETING’S INFLUENCE ON THE PRODUCT ROADMAP Lindsay Boyajian, Sr. Director of Marketing, Conductor @LBoyajian
2. WHAT IS A PRODUCT ROADMAP? @LBoyajian
4. WHY SHARE YOUR ROADMAP @LBoyajian
5. IMPROVE CUSTOMER RELATIONSHIPS W H Y S H A R E YO U R R OA D M A P @LBoyajian
6. CLOSE NEW DEALS W H Y S H A R E YO U R R OA D M A P @LBoyajian
7. TRANSPARENCY & ALIGNMENT W H Y S H A R E YO U R R OA D M A P @LBoyajian
8. PRODUCT MARKETING’S ROLE IN THE ROADMAP @LBoyajian
9. PRODUCT PRODUCT MARKETING CUSTOMER SUCCESS MARKETING An linchpin between departments SALES @LBoyajian
10. PROVIDE INSIGHTS FROM THE GET GO @LBoyajian P R O D U C T M A R K E T I N G ’ S R O L E
11. State of the Field
13. Competitor Name • Deal 1: $ Lost • Deal 2: $ Lost • Deal 3: $ Lost
14. SHAPE THE NARRATIVE @LBoyajian P R O D U C T M A R K E T I N G ’ S R O L E
15. Q4 2018 ROADMAP Content Measurement- Multi-channel Daily CONTENT + SEO SUCCESS MODERN SEO Keyword Settings In-line configuration SIMPLICITY Result Types Universal Results Ownership Explorer Enhancements *Target release timeline. Subject to Actions Beta FlexHub Reporting Location Rank Volatility Country-Level Mobile Reporting Search Console Analytics Categories Google for Jobs Support Subfolder Support Closed Beta
16. SALES ENABLEMENT & TRAINING @LBoyajian P R O D U C T M A R K E T I N G ’ S R O L E
19. CUSTOMER COMMUNICATION @LBoyajian P R O D U C T M A R K E T I N G ’ S R O L E
20. PRODUCT MARKETING’S ROLE IN THE ROADMAP M A R K E T & T E A M I N S I G H T S S A L E S E N A B L E M E N T S H A P E T H E N A R R AT I V E C U S TO M E R C O M M U N I C AT I O N
21. @LBoyajian STAY IN TOUCH T H A N K YO U FOLLOW @LBOYAJIAN ON T WITTER & LINKEDIN.