→Java → PHP • Writer of books, articles and angry blog posts • Likes cats, running, obscure CSS, Linux, cheese • Founder of edgeofmyseat.com in 2001 • Talk to me on Twitter @rachelandrew • Read my stuff at http://rachelandrew.co.uk Thursday, 18 September 14
for the long-term • No exit plan • Making a thing and charging money for it • Decisions made between the business owners and the customers Thursday, 18 September 14
high growth • Need to get “traction” quickly • Have an eye on the exit - if the founders don’t, the investors will • Success is another funding round or a profitable exit in all but a very few cases. Thursday, 18 September 14
drain on the rest of your life/business finances • Your side project makes enough to be able to have one day a week dedicated to it • Your side project drives customers to your main business Thursday, 18 September 14
useful to each individual customer • Requires very little infrastructure • Would have been useful to our business even if no-one else had bought it Thursday, 18 September 14