Grow your small business with SEO

An introduction to SEO and how you can use it to grow your small business.

Transcript

1. GROW YOUR SMALL BUSINESS WITH SEO I N T R O D U C T I O N T O S E O
2. R A Y S A D D I Q Hello! Platforms 👇🏽 Brands I’ve worked with 👇🏽 Ray Saddiq - Organic Growth Consultant R A Y S A D D I Q 1
3. Tactics and Strategies Questions What is SEO WHATS THE PLAN
4. WHAT IS SEO?
7. TODAY I WANT TO FOCUS ON GOOGLE
8. CONTENT TECH PROMOTION
9. WHAT IS CONTENT? Your Web Pages Blog Posts What You Put Out Into The Digital World
10. WHAT IS TECH? Website backend Usability Website Structure
11. WHAT IS PROMOTION? Partnerships Digital PR Link Building
12. HOW CAN YOU INTEGRATE SOCIAL WITH SEO?
13. CONTENT DISTRIBUTION
14. TACTICS AND STRATEGIES
15. OUTSIDE OF YOUR WEBSITE
16. GOOGLE ANALYTICS AND SEARCH CONSOLE Set up and connect this ASAP. Lots of YouTube tutorials to follow. Data is key to know how customers use your website.
17. GOOGLE BUSINESS PROFILE Set up and complete profile Upload multiple pictures of your office, team, and signage Link to your website Reviews, reviews, reviews
18. DIRECTORIES Sign up to 10-20 Accuracy is key; ensure all your details are the same across all the directories Focus on UK and local area directories Find local companies you work with to include a link to your website
19. ON YOUR WEBSITE
20. KEYWORDS, TITLES, PAGES 1 page per service. Tell Google what that page is about. Use 1 H1 per page and every subtitle should be an H2. Keep paragraphs short and focus on readability.
21. ABOUT US PAGE Tell your story. Include accreditations, regulatory bodies, qualifications. Have you been featured in a publication or newspaper? Speak about that. Include images and a video if possible.
22. CONTENT, CONTENT AND MORE CONTENT Use AnswerThePublic to think of some ideas for blogs. Aim for 1-2 of these blog posts a month. Google the question and take inspiration from how others have structured their blog. Think headers, subtitles, paragraphing, images. Don’t worry about word count; just write until you feel the topic is covered. Use your own opinions in these based on your own experience. Avoid AI for the writing; use it to help you structure and write it yourself!
23. SHOW YOU ARE LOCAL AND SHOW WHAT YOU DO Write Bottom of Funnel and Local Content Local content: Local dog training events in Bicester, our review of a new bar opening in Heyford, new small business regulations in Oxfordshire Bottom of funnel content: Case studies, Pricing sheets, Demos, Product or service deep dives Aim for 1 of these per month
24. Blog Content Facebook Instagram TikTok SHARE THIS CONTENT
25. THANK YOU