Assistant? Help me get things done (e.g. How-To’s) Make my life easier (e.g. home control) Give me relevant info (e.g. about products) Help me stay healthy (e.g. food/diet advice) Entertain me Other 30% 28% 24% 22% 19% 9% It’s all about providing value Source: Google Consumer Survey March 2018, n = 1,492, USA (sample: people who have heard of digital assistants), multiple choice Our key goal today: