Putting The Searcher First With GSC - Katie Stone BrightonSEO Deck

In this talk, Katie will showcase how to effectively unlock your web content’s full SEO potential by utilizing GSC to practice “Query Listening” and identifying content development opportunities that directly answer searchers’ queries.

Transcript

1. Putting The Searcher First: Content Strategy Using GSC Katie Stone SEO Lead, Leadhub @KatieStoneSEO https://speakerdeck.com/stonek96
2. ➔ Texan born & raised ➔ Shutterbug ➔ #dogmom ➔ Reader! ➔ Swiftie 4 lyfe <3 LEADHUB A Little About Me:
3. ➔ Advanced GSC Analytics ➔ How To Use Regex In GSC ➔ Query Listening ➔ Case Studies ➔ Takeaways LEADHUB Agenda
4. Advanced Analytics In GSC LEADHUB Find the data that MATTERS
5. Tools Of The Trade / Google Search Console Enhanced Analytics LEADHUB
6. Identifying Losses & Gains LEADHUB
7. Identifying Losses & Gains / Water Softener Company In Austin, TX LEADHUB
8. LEADHUB Home Service Company / Growth Since Content Strategy Implementation
9. But we can go deeper…
10. Using Regex In SEO LEADHUB Narrow down what matters to your audience.
11. Using Regex In SEO / Symbols You Should Know LEADHUB
12. Using Regex In SEO / Step 1 LEADHUB Select “+ New” and then select “Query”
13. Using Regex In SEO / Step 2 LEADHUB Select “Custom (regex)”
14. Using Regex In SEO / Step 3 LEADHUB Use the regex formulas from before to identify content opportunities
15. Using Regex In SEO / Identifying Question Queries LEADHUB Use the regex formulas from before to identify content opportunities REGEX
16. Using Regex In SEO / Identifying Question Queries LEADHUB
17. Using Regex In SEO / Identifying Commercial Intent LEADHUB
18. Using Regex In SEO / Brand Listening LEADHUB
19. Using Regex In SEO / Service Area Queries for HVAC Client LEADHUB
20. Identifying Losses & Gains / Plumbing Company In San Antonio LEADHUB Hyperlocal Content >>>
21. Using Regex In SEO / Filter Irrelevant Words LEADHUB
22. LEADHUB Query Listening
23. LEADHUB The People Want Topics Not Keywords
24. LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical New Service Vertical Silo Content Added
25. LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical
26. LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical
27. LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical
28. Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical LEADHUB +230.3% Engaged Sessions on Electrical Services +120.19% Event Count on Electrical Services
29. LEADHUB Using Query Listening For Multimedia Creation
30. LEADHUB Enter JunkStart Junk Removal
31. LEADHUB Applied Query Listening / JunkStart Junk Removal
32. LEADHUB Applied Query Listening / JunkStart Junk Removal
33. LEADHUB Applied Query Listening / JunkStart Junk Removal
34. LEADHUB Applied Query Listening / JunkStart Junk Removal
35. LEADHUB Applied Query Listening / JunkStart Junk Removal
36. Target the problem, not the solution
37. Applied Query Listening / JunkStart Junk Removal LEADHUB +159.18% Engaged Sessions on Blogs +62.78% Event Count on Blogs
38. LEADHUB Go Make Data-Driven Decisions!
39. ➔ Use advanced analytics for deeper tracking ➔ Use Regex for content ideas ➔ Ask (and answer) the questions your audience is asking LEADHUB Takeaways
40. T H A N K Y O U