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Surveying the Landscape - Fronteers

Surveying the Landscape - Fronteers

A look at the current online landscape, and the role of the web. Opinionated and incomplete.

Peter Gasston

October 06, 2016
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  1. The realistic danger isn’t that the web disappears, but that

    it gets marginalized. medium.com/@cdixon/the-internet-economy-fc43f3eff58a Chris Dixon
  2. In 2016, the still-vast and still-growing web is comparatively diminished.

    Slightly newer platforms, such as Instagram and Vine, hardly touch it; Snapchat doesn’t even acknowledge it. theawl.com/2016/02/been-stuck-at-99-percent-for-like-a-year John Herrman
  3. Nearly one in two internet users say privacy and security

    concerns have stopped them from doing basic things online. washingtonpost.com/news/the-switch/wp/2016/05/13/new-government-data-shows-a-staggering-number-of-americans-have-stopped-basic-online-activities/
  4. Global economic cost of using ad blockers 2013 2014 2015

    2016 wordstream.com/blog/ws/2015/10/02/ad-blockers $7.2bn $11.7bn $21.8bn $41.4bn
  5. Having a legacy business configured around a website is now

    almost as much of a headache as the rumbling printing press, fuelled by paper and money. theguardian.com/media/2016/feb/21/publishers-adblocking-advertising-mobile Emily Bell
  6. The idea won’t be to start a website. That will

    be dead.
 The individual website won’t matter. forbes.com/sites/roberthof/2015/09/09/mediums-evan-williams-to-publishers-your-website-is-toast/ Evan Williams
  7. Running our own blog system is a classic case of

    the cobbler’s shoe syndrome. m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686 David Heinemeier Hansson
  8. A lot of designers are still focused on building websites

    and I'm not sure that's a growth business anymore. mashable.com/2016/05/30/facebook-end-of-websites …
  9. Mobile has fundamentally changed the dynamics of how information is

    distributed. mashable.com/2016/05/30/facebook-end-of-websites Jon Lax
  10. A company that can claim nearly every internet-using adult as

    a user is less a partner than a context. nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html John Herrman
  11. The new technologies of the 20th century eventually evolved into

    privately controlled industrial behemoths through which the flow and nature of content would be strictly controlled. The Master Switch: The Rise and Fall of Information Empires Tim Wu
  12. 0 1 2 3 4 2012 2013 2014 2015 2016

    2017 2018 Social Media Messaging Internet
  13. 108m people in India came online in 2015 864m not

    yet online youtube.com/watch?v=E6hGubMkNfM
  14. 1 hour of minimum wage Cost of visiting 15 web

    pages in India (estimate) Photo: Rupak De Chowdhuri / Reuters
  15. 15% of avg. months income For 1GB prepaid data in

    Myanmar (estimate) Photo: Lauren Leatherby / NPR
  16. The telcos operate on pre-paid systems. Nobody has a credit

    card. Everyone buys top-up from top-up shops… They feel each megabyte. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 …
  17. Facebook has a compelling advantage over other news apps or

    even Twitter: The content of many posts and news items live inside Facebook itself. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812 Craig Mod
  18. Awareness of the internet in developing countries is very limited.

    In fact, for many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani
  19. The amount of content that lives in Facebook will only

    increase. For those who are data sensitive, this is a clear virtue. theatlantic.com/technology/archive/2016/01/the-facebook-loving-farmers-of-myanmar/424812/ Craig Mod
  20. Stories [shared on Facebook] take an average of eight seconds

    to load, by far the slowest single content type. media.fb.com/2015/05/12/instantarticles
  21. Instant Articles makes the reading experience as much as ten

    times faster than standard mobile web articles. media.fb.com/2015/05/12/instantarticles
  22. Rise of the meta platforms and the new ‘web browser’

    Paul Kinlan paul.kinlan.me/rise-of-the-meta-platforms
  23. Many of the platforms on mobile are choosing to host

    content within their own app and this is a direct and compelling threat to the web. paul.kinlan.me/rise-of-the-meta-platforms Paul Kinlan
  24. Canvas loads quickly, as much as ten times faster than

    the standard mobile web. canvas.facebook.com
  25. The more it succeeds, the more Facebook warps a universe

    of internet content, industry norms, and consumer habits around itself.
 Facebook in effect becomes the mobile internet. wired.com/2016/08/facebook-isnt-just-good-mobile-mobile-works-now/ Davey Alba
  26. In a way, Facebook [has] made the browser wars irrelevant

    by essentially itself becoming the browser. medium.freecodecamp.com/ghost-in-the-machine-snapchat-isnt-mobile-first-it-s-something-else-entirely-4f6c265152a2 Ben Basche
  27. Share of daily mobile time spent
 (approx. 200mins), China, April

    2016. All other Baidu Alibaba Tencent other QQ WeChat kpcb.com/blog/2016-internet-trends-report
  28. Daily and weekly use cases dominate the apps that get

    downloaded and used. But what about the software we use less often… … news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
  29. … the brands we may interact with once only every

    few months, or spontaneously when we don’t have a fast connection? Sarah Guo news.greylock.com/the-conversational-economy-whats-causing-the-bot-craze-4dd8f1b44ba1
  30. Avg. time spent per month in mobile apps Mobile App

    Most-used App Next 4 Most-used All Others Mobile Web twitter.com/lukew/status/783352086553473024 188.6 mins 84.7 mins 73.7 mins 30.1 mins 9.3 mins
  31. Access method for mobile shoppers % France Italy Spain UK

    Germany 52.1 59.3 43.1 44.7 41.9 60.1 60.5 66.4 66.6 67.3 Browser App comscore.com/Insights/Data-Mine/Mobile-App-vs-Mobile-Browser
  32. While in the West companies are still native-first (usually iOS-first),

    in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso
  33. Technology does not have intrinsic value. It has to deliver

    value by enhancing the way we experience the world around us. wired.co.uk/magazine/archive/2015/11/features/wired-world-2016-yves-behar Yves Behar
  34. Choosing the web to enable experiences in the physical world

    doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …
  35. … from a network of monolithic ‘destinations’ to one of

    small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger
  36. In the context of AR, equating the browser to web

    is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’
  37. If we are going to continue to use “the web”

    as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock
  38. I don’t define “the web” as websites alone, but rather

    as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert
  39. What if everything was powered by “The Web”, but you

    never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan
  40. Watch software is, in a sense, a notification framework for

    your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app
  41. A containerized, embeddable article that travels to any site with

    brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly
  42. The universally accessible, multi-device and multi-context web is there to

    enhance native infrastructure — not the other way around. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Stephanie Rieger