ビューインプレッションの計測方法

CA.swift #10 #ca_swift
https://cyberagent.connpass.com/event/143403/

sample project:
https://github.com/to4iki/view-impression-sample

Transcript

1. ϏϡʔΠϯϓϨογϣϯͷ ܭଌํ๏ 2019.09.26 #ca_swift @to4iki
2. About Me • Takezawa Toshiki • @to4iki • ि1α΢φʔ!
3. 1. ϏϡʔΠϯϓϨογϣϯ 2. ܭଌσʔλͷར༻༻్ 3. ϩάܭଌͷ࣮૷ 4. ·ͱΊ
4. ϏϡʔΠϯϓϨογϣϯ
5. ϏϡʔΠϯϓϨογϣϯ • ΠϯϓϨογϣϯ(Impression) ཁૉͷදࣔճ਺ ex. ޿ࠂը૾ͷϦΫΤετ਺ • ϏϡʔΠϯϓϨογϣϯ(ViewImpression) ViewableImpressionɺActiveViewɺInView ͱಉٛ Ϣʔβʔ͕໨ʹ͢ΔҐஔʹදࣔ͞Ε͍ͯΔཁૉͷΠϯϓϨογϣϯ => Ϣʔβʔ͕ཁૉΛݟ͍ͯΔ͔Λ֬ೝ͢ΔͨΊͷࢦඪ ࢀߟ: https://dmlab.jp/words.html
6. ϏϡʔΠϯϓϨογϣϯ • ੒Ռఆٛ “ཁૉͷ50ˋ͕ɺεΫϦʔϯʹ1ඵҎ্දࣔ͞Ε͍ͯΔ” http://measurementnow.net/wp-content/uploads/2015/01/ FINAL-062816-Mobile-Viewable-Guidelines-Final-1.pdf • ex. AppStoreΞϓϦ ྘ͷ࿮ઢͷηϧ͕ϏϡʔΠϯϓϨογϣϯର৅ͱͳΔ
7. AbemaTVͰͷϏϡʔΠϯϓϨογϣϯ • ର৅͸ը໘Ϟδϡʔϧ಺ͷ಺෦ཁૉ Ϟδϡʔϧ͸֓೦্ͷάϧʔϐϯά Ϟδϡʔϧ1 : ηΫγϣϯN ͷؔ܎ • ݪଇɺը໘͕࠶ੜ੒͞Εͳ͍ݶΓཁૉʹରͯ͠ ͷϩά͸1౓ͷΈૹ৴
8. ܭଌσʔλͷར༻༻్
9. ܭଌσʔλͷར༻༻్ • CTR(Click Through Rate)ΛධՁ͢Δ ΫϦοΫUU / ϏϡʔΠϯϓϨογϣϯUU ※ UU = UniqueUser਺ ΫϦοΫ͞Εׂͨ߹ • CTVR = CTR × CVR(Conversion Rate)ΛධՁ͢Δ => ϏϡʔΠϯϓϨογϣϯʹରͯ͠Ͳͷ͘Β͍ͷׂ߹Ͱ੒Ռ͕ൃੜ͔ͨ͠
10. ܭଌσʔλͷར༻༻్ ex. ը໘Լ෦ʹཁૉΛͨ͘͞Μฒ΂͕ͨ੒Ռʹ݁ͼͭ ͍͍ͯΔ͔ • ཁૉ͕ͦ΋ͦ΋ݟΒΕ͍ͯΔ͔Λܭଌ • શମͱͯ͠ͷ੒Ռ͸্͕͍ͬͯΔ͔ => ୯७ʹྔΛ૿΍ͤ͹༗ޮ ͔Ͳ͏͔Λ஌Δ͜ͱ͕ ग़དྷΔ
11. ϩάܭଌͷ࣮૷
12. https://github.com/to4iki/view-impression-sample ※ ϓϩμΫγϣϯͰ࢖༻͍ͯ͠ΔίʔυΛ؆қԽͨ͠΋ͷ
13. ࿩͢͜ͱɾ࿩͞ͳ͍͜ͱ ࿩͢͜ͱ • ࣮૷ͷI/Fͷઆ໌ͱܭଌͷํ๏ ࿩͞ͳ͍͜ͱ • ಺෦࣮૷ͷ࿩ ཁૉ͕ը໘্ʹ50%Ҏ্දࣔ͞Ε͍ͯΔ൑ఆ ཁૉ͕ը໘্ʹ1ඵҎ্දࣔ͞Ε͍ͯΔɹɹ • ύϑΥʔϚϯεʹؔ͢Δࡉ͔ͳ࿩
14. • ImpressionWatcher ૹ৴ঢ়ଶͷ؅ཧɾཁૉ͕ݟ͑࢝Ίͯ ͔Β1ඵΛ௒͍͑ͯΔ͔൑ఆ • ImpressionWatcherConfiguration ઃఆ஋ • ImpressionIndexPathSearchable දࣔྖҬ͕50%Λ௒͍͑ͯΔཁૉͷ औಘ • CollectionViewForImpression / ModuleViewForImpression ܭଌର৅ͷൣғ ϏϡʔΠϯϓϨογϣϯͷܭଌج൫
15. ϏϡʔΠϯϓϨογϣϯͷܭଌج൫ ImpressionWatcher • ૹ৴ঢ়ଶͷ؅ཧɾૹ৴ର৅ͷ൑ఆ ܭଌΛ։࢝͢ΔλΠϛϯάΛड͚औΓɺ ϩάૹ৴ର৅ͷཁૉΛ௨஌͢Δ • ཁૉ୯Ґͷૹ৴ࡁΈঢ়ଶΛ؅ཧ • ViewController͕อ࣋͢Δ૝ఆ
16. ImpressionWatcher ૹ৴ঢ়ଶͷ؅ཧɾର৅൑ఆ
17. ImpressionWatcherConfiguration ઃఆ஋
18. CollectionViewForImpression / ModuleViewForImpression ܭଌର৅ͷൣғΛࣔ͢ϓϩτίϧ
19. ImpressionIndexPathSearchable ϑϨʔϜܭࢉʹΑΓදࣔྖҬ͕50%Λ௒͍͑ͯΔཁૉͷऔಘΛߦ͏
20. ݺͼग़͠ଆͷ࣮૷ 1. ϞδϡʔϧΛఆٛ͢Δ 2. ܭଌͷൣғͱͳΔϏϡʔΛࢦఆ͢Δ 3. ϩά؂ࢹͷ։࢝ͱऴྃΛߦ͏
21. 1. ϞδϡʔϧΛఆٛ͢Δ
22. 2. ܭଌͷൣғͱͳΔϏϡʔΛࢦఆ͢Δ εΫϩʔϧํ޲ͱϧʔτͷϏϡʔΛࢦఆ
23. 2. ܭଌͷൣғͱͳΔϏϡʔΛࢦఆ͢Δ [Ϟδϡʔϧ:ൣғͷ૊Έ߹Θͤ] ͷࢦఆ ※ ύϑΥʔϚϯεͷ؍఺Ͱɺ୳ࡧର৅ΛߜΔͨΊʹϏϡʔͷࢦఆൣғΛڱΊΔ͜ͱ
24. 2. ܭଌͷൣғͱͳΔϏϡʔΛࢦఆ͢Δ Ϟδϡʔϧ୯ҐͰݟ͍͑ͯΔϏϡʔ͕ܭଌର৅͔Λ൑ఆ͢Δ
25. 3. ϩά؂ࢹͷ։࢝ͱऴྃΛߦ͏ • ൃՐىҼͱͳΔΠϕϯτΛInputͱ͢Δ viewDidAppear rotation collectionView.rx.contentOffset etc.. • ܭଌλΠϛϯάΛViewModelͷOutputͱ͢Δ `impressionTrigger: Observable<Void>` ※ ύϑΥʔϚϯε؍఺ͰtriggerΛগͳ͘͢Δ͜ͱ͕ॏཁ
26. 3. ϩά؂ࢹͷ։࢝ ؍ଌ͍ͨ͠ཁૉΛอ࣋͢ΔViewController͔Β`setup`Λݺͼग़͢͜ͱͰܭଌΛ։࢝͢Δ
27. 3. ϩά؂ࢹͷऴྃ ఀࢭλΠϛϯάͰ`dispose`Λݺͼग़͢͜ͱͰܭଌΛऴྃ͢Δ
28. ಺෦࣮૷: ܭଌॲཧͷྲྀΕ
30. ςετ • ର৅ͷ୳ࡧʹؔͯ͠͸WatcherଆͰ୲อ • ViewModelͷOutput.impressionTrigger͕ςετର৅ - දࣔσʔλ͕ଘࡏ͠ͳ͍ͱ͖͸ൃՐ͠ͳ͍ - طʹϩάΛૹ৴ࡁΈͷ৔߹͸ൃՐ͠ͳ͍ • ೚ҙsendModuleIndexPathsHandlerΛྲྀ͠ܭଌσʔλ ੜ੒౳Λςετ͢Δ
31. ·ͱΊ
32. ·ͱΊ • ϏϡʔΠϯϓϨογϣϯ͸ɺϢʔβʔ͕ཁૉΛݟ͍ͯΔ͔Ͳ͏͔Λ֬ೝ͢Δ ͨΊͷࢦඪ • ImpressionWatcherΛར༻͢Δ͜ͱͰ֤ཁૉͷܭଌΛूத؅ཧͰ͖Δ ܭଌൣғΛࢦఆ͠ɺݺͼग़͚ͩ͢ͷ؆୯ͳ࢓૊Έ • ύϑΥʔϚϯεʹؔͯ͠ݺͼग़͠ଆ͕ߟྀ͢Δඞཁ͕͋Δ ର৅ͷϏϡʔൣғͷࢦఆΛڱΊΔɺܭଌ։࢝ͱͳΔtriggerͷස౓Λগͳ͘͢Δͷ͕ॏཁ
33. Thank you