Keep Calm and Bring Traffic - How to Safely Scale Your Content Using AI

Transcript

1. Tom Winter CGO & Co-Founder Tom Winter CGO & Co-Founder Keep Calm
 & Bring Traffic How to Safely Scale Your Content Using AI
2. If you don’t implement AI now,
3. If you don’t implement AI now, you’ll have to fire 100% of your staff in a year or two.
4. Meet Sam content writer research briefs writing editing updating
5. Mission Codename:
6. Mission Codename: “Make Sam Happy”
7. But Sam was unhappy. Initially it took Sam 2.5h to improve every article
8. Sam getting gradually happy. After improvements
 it took Sam 30min to improve every article
9. Why I’m sharing this story?
10. Agenda #1 My AI Writing Core Principles #2 Step by step process to make AI content EEAT
11. #1 AI Writing Core Principles
12. #1 Writing articles
 is 1-step process not
13. If you want to EEAT an elephant,
 you have to take
 a bite at the time
14. #2 You need to have
 measurable objective
 per stage
15. #3 You never get
 what you want
 on the first try
16. #4 Context is the king
17. Context Internal expertise Your brand voice Keywords Quotes Case Studies Stats Reports Trends Search intent Use cases Studies Examples SME Expertiese Insights from your website
18. #5 CyborgMethod™
19. #6 Use AI
 full potential It’s a hybrid of a AI workflow, AI agents and data points
20. #2 Step by step process to make AI content EEAT
21. This is my process
22. Step #1 AI Research
23. Step #2 AI Brief + Human Review AI Brief Add additional
 headings
24. Step #3 AI Research
 (again)
25. Tip: Use AI to draft brand voice based on example You’re a branding expert. You’re task is to analyze the sample text to define the brand's style, voice, and tone.  Focus on overall communication elements like word choice, sentence structure, and emotional tone - without referencing any specific content, context, or topics. This analysis will serve as an instruction for writing content. Below, you can find the sample text. ### {sample text}
26. Step #4 AI article draft
27. Step #5 AI Review and Refine
28. Tip #1 Use critique stage Understand
 what you get is not final Ask AI to: Evaluate its strengths Spot areas to improve Suggest actionable fixes
29. Sample prompt You are an AI writing assistant that excels at providing feedback to improve articles for EEAT. Your job is to analyze an article and provide clear, actionable recommendations. Your focus area are: structure and flow, clarity and readability, engagement, depth and expertise, SEO performance.  Your recommendations should include: - Strengths: List 2-3 things that the article does well. - Key Areas for Improvement: Highlight major weaknesses or gaps. - Actionable Suggestions: Provide step-by-step guidance on how to fix issues.
30. Tip #2 Gather additional data Turn suggestions into queries Do additional research with Perplexity Improve article EEAT
31. Tip #3 Rewrite Turn suggestions into prompt Rewrite articles using gathered data
32. Step #6 Add internal links
33. Step #7 Final Human Edits
34. Key Takeaways
35. #1 It’s shop not one stop #2 Process is than
 a human one not that different #3 Context is the key
36. Thank you Stay in touch: tom@seowind.io Let’s connect on LinkedIn: Tom Winter Any questions?