AI agents vs AI workflows vs GPTs - How to make the most out of your SEO automations

Transcript

1. Tom Winter CGO & Co-Founder Tom Winter CGO & Co-Founder AI Agents vs AI Workflows vs GPTs How to make the most out of your SEO automations
2. Agenda #1 How can I make AI work? #2 The AI SEO Automation Options #3 Use case: Content Brief Creation #4 AI Agents & AI Workflows - writing AI article
3. You’ve used GPTs for SEO You’ve set up an AI Workflow (Make, Zapier, etc.) You’ve tried building or using an AI Agent Quick Check
 Raise Your Hand If...
4. 160+ calls 3 conferences What
 I’ve seen?
5. 3 hard truths
6. #1 Fluff rank.
 Full stop doesn’t
7. Because it’s built with and People blame the tool.
 It’s the approach. generic prompts no structure.
8. #2 Automation goals = chaos at scale without
9. Everyone’s using AI, but can say they’re automating that specific thing. no one why
10. You more tools. You need better logic don’t need #3
11. Most people use No workflow.
 No agents. Just hacks. AI in silos. disconnected
12. A fool with a tool
 is still a fool.
13. Let’s Get Practical:
 How can I make
 AI work?
14. Name your objective Which part of the process should AI handle Is it worth the time? What’s the ROI? #1 Success
 depends on
 clear objectives
15. If it’s manually,
 it’ll in automation. messy fail #2 Do it
 manually first
16. #3 AI isn’t magic. It’s process, logic,
 and feedback.
17. Stage #1
 Defining & Discovering Stage #2
 Planning & Designing Stage #4
 Launching & Optimizing Stage #3
 Building & Testing
18. #4 Apply CyborgMethodTM Human Strategy AI Execution + Workflow Logic Feedback Loops + + = Scalable SEO with Consistency + Intent
19. The AI SEO Automation Options
 vs vs GPTs Workflows
 Agents
20. GPTs AI Workflows AI Agents Task Type Very specific Structured Complex
 / open-ended Autonomy Very Low Medium High Need for predefined process Very Low High Low Creation Speed Low Moderate High Skills Needed Advanced Intermediate Basic
21. GPTs The AI-Trained Task Expert
22. Write article outlines Write blog posts and landing pages List long-tail keywords and content clusters Run SEO audits and flag technical issues Create outreach emails GPTs 
 What They Claim to DO
23. Sounds magical.
 Mostly GPTs are assistants. meh. Not strategists.
24. Rewrite short content Humanize AI content Draft meta/title variations Summarize or rephrase existing content GPTs 
 What GPTs Actually Can Do for SEO
25. GPTs 
 Sample use cases Meta Tags
 & Descriptions Alt Text
 for Images Schema Markup
 Creation
26. How to your own GPT build
27. Prompt Engineering is Key Context is the King Hack You can try to check how other GPTs are built Remember!
28. AI Workflows AI-powered assembly line
29. Use Case What It Automates Content Brief Generation Keyword Clustering Content Decay Detection SEO QA Automation  Scrape SERPs  Structure  Draft brief  Use embeddings to group topics  Monitor GSC  Trigger alerts  Flag issues  Prioritize fixes AI Workflows 
 Sample use cases for SEO
30. Good for well-defined business processes Simulates human-like processes Repeatable quality of the output AI Workflows Strengths
31. Requires fixed process paths Needs careful handling of edge cases Complex prompts for predictable results AI Workflows Limitations
32. Make.com
 Good
 starting point
33. Sample
 to use platforms

34. What I’ve learned:
 Avoid these AI Automation mistakes Mistake No clear priority Fix Tackle your biggest manual bottleneck
35. What I’ve learned:
 Avoid these AI Automation mistakes Mistake No clear priority Automating everything Fix Tackle your biggest manual bottleneck Start small, automate what already works
36. What I’ve learned:
 Avoid these AI Automation mistakes Mistake No clear priority Automating everything No process mapping Fix Tackle your biggest manual bottleneck Start small, automate what already works Visualize before building anything
37. What I’ve learned:
 Avoid these AI Automation mistakes Mistake No clear priority Automating everything No process mapping No ongoing maintenance Fix Tackle your biggest manual bottleneck Start small, automate what already works Visualize before building anything Review, refine, and track performance
38. AI Agents AI-powered problem-solving team
39. Select tools they need Simulates human-like processes Can handle uncertainty and make decisions Focuses on achieving goals without rigid workflows AI Agents Strengths
40. Can produce unpredictable results More complex to build and deploy Difficult to debug and refine AI Agents Limitations
41. AI Research Agent Collect insights, structure data, summarize SERP patterns AI Brief Generator Builds SEO-optimized briefs based on top-ranking pages and keywords Refine & Expand Agent Add missing sections and better examples to draft Analyze Data Find patterns and retrieve data AI Agents Use cases
42. AI Agent - Exmplce Query your data
43. Sample
 to use platforms

44. Top 3 things I learned
 when implementing AI Agents AI Agents solve problems, not just automate tasks Strong technical skills and the right tech stack are crucial Shift your mindset from fixing edge cases to achieving goals
45. Use case: Content Brief Creation
 Same Task. Three Automation Levels
46. GPT Approach
 Basic prompting
47. Fast but shallow. GPT doesn’t know: what’s ranking, what’s missing, or what matters to your brand or audience. GPT Approach
 Basic prompting Not search intent driven
48.  Scrape à  À Ä top 10 SERPs, extract headings and keywordH People Also Ask, Reddit, Quora on keyworD keywordH audience and compan f based on researca A title and descriptio$ 4 select keywords Collect Cluster Understand Create outlin’ AI Workflow approach
49. Sample AI Workflow
50. Consistent and scalable, but still Great for SOPs, for differentiation. follows patterns blindly. not AI Workflow
51. On top of AI workflow we add AI Agent that based on 2 target audienc 2 brand voic 2 content gap4 2 collected data and research if needed Critique and refine outline AI Agents combined with AI Workflow
52. A workflow gives you a An agent makes it strategic. structure.

53. AI Agents & AI Workflows Writing AI article
54. This is my process
55. Step #1 AI Research
56. Step #2 AI Brief + Human Review AI Brief Add additional
 headings
57. Tip: Use system message to describe your role You are a senior SEO strategist and content editor. You specialize in creating high-performing, SEO-optimized article outlines based on SERP analysis and user intent. You think like a content marketer and act like a journalist—organized, curious, and data-driven. Your job is to transform research data into structured, easy-to- follow article outlines that rank and resonate
58. Tip: Use user message to describe the task Your task is to create a detailed article outline that aligns with user intent and is optimized for SEO. Follow these rules5 Yy Start with a strong title suggestiod Qy Write a short intro hook (1–2 lines) that addresses the reader’s curiosity or pain poinr Gy Build a clear structure with H2s and H3s, covering all relevant subtopicR 'y Integrate Google, Quora, and Reddit questions where they naturally fir @y Suggest keywords under each H2 (optional2 py Identify and fill content gaps that competitors missed — go deeper, explain better, or simplif0 !y Ensure the outline is skimmable and actionable
59. Remember to add Relevant context and research Describe the output Tip: Be pricise
60. Step #3 AI Research
 (again)
61. You’re a branding expert. You’re task is to analyze the sample text to define the brand's style, voice, and tone.  Focus on overall communication elements like word choice, sentence structure, and emotional tone - without referencing any specific content, context, or topics. This analysis will serve as an instruction for writing content. Below, you can find the sample text. ### {sample text} Tip: Be Use AI to draft brand voice based on example
62. Step #4 AI article draft
63. Step #5 AI Review and Refine
64. Understand
 what you get
 is not final Ask AI to: Evaluate its strengths Spot areas to improve Suggest actionable fixes Tip: Use critique stage
65. You are an AI writing assistant that excels at providing feedback to improve articles for EEAT. Your job is to analyze an article and provide clear, actionable recommendations. Your focus area are: structure and flow, clarity and readability, engagement, depth and expertise, SEO performance.  Your recommendations should include: - Strengths: List 2-3 things that the article does well. - Key Areas for Improvement: Highlight major weaknesses or gaps. - Actionable Suggestions: Provide step-by-step guidance on how to fix issues. Sample prompt
66. Turn suggestions into queries Do additional research with Perplexity Improve article EEAT Tip #2 Gather additional data
67. Turn suggestions into prompt Rewrite articles using gathered data Tip #3: Rewrite
68. Step #6 Add internal links
69. Step #7 Final Human Edits
70. AI Agents & AI Workflows Refresh article
71. AI Workflows & Agents
72. Key Takeaways
73. #1 GPTs are Assistants - Not Strategists #2 AI Workflows Scale Repetitive Tasks #3 AI Agents = Problem Solvers Goal-Driven
74. #1 GPTs are Assistants - Not Strategists #2 AI Workflows Scale Repetitive Tasks #3 AI Agents = Problem Solvers Goal-Driven No Clear Goal? Tools Broken Processes No Useful Automation Don’t Fix
75. Thank you Stay in touch: tom@seowind.io Let’s connect on LinkedIn: Tom Winter Any questions?