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Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

Five challenges we are tackling today
How to build your solutions with LEO CDP
Case study in Spa and Hotel Business

Trieu Nguyen

December 07, 2022
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  1. Building Your Customer
    Data Platform with LEO CDP
    By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas)
    My Email: [email protected]
    My Phone: +84-903122290
    https://leocdp.com

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  2. About myself
    ● Working as software engineer since 2008
    ● Started and coded LEO CDP since 2019
    ● Founded BigDataVietnam.org since 2014
    ● Former Head of Platform at Blueseed Digital
    ● Former Lead Software Engineer at FPT
    Telecom
    My profile details at
    https://www.linkedin.com/in/tantrieuf31
    2

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  3. Our roadmap
    1. Five challenges we are tackling today
    2. How to build your solutions with LEO CDP
    3. Case study in Spa and Hotel Business
    3

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  4. Our roadmap
    1. Five challenges we are tackling today
    2. How to build your solutions with LEO CDP
    3. Case study in Spa and Hotel Business
    4

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  5. First challenge:
    How to create profitable customers and grow substantially
    5

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  6. Second challenge:
    How to monitor and optimize Customer Journey Map
    6

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  7. Third challenge:
    A.I System is really stupid if you do not have 360-degree view
    Actually, I am a dog !
    7

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  8. To build a Single View Customer Strategy,
    you need a true CDP
    8

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  9. Fourth challenge:
    How to optimize advertising cost and CAC
    9

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  10. Fifth challenge:
    How to create happiness for your customers
    Chemistry of
    happiness
    10

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  11. Complex problems need a new thinking mindset.
    The U.S.P.A framework could help you
    11

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  12. Our roadmap
    1. Five challenges we are tackling today
    2. How to build your solutions with LEO CDP
    3. Case study in Spa and Hotel Business
    12

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  13. LEO CDP is the product from Analytics mindset and it’s free
    50,000 profiles
    13

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  14. LEO CDP could help you build your own CDP in 8 steps
    14

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  15. CDP Use Cases and Outcomes
    Advanced case Customer Churn Scoring
    Prediction and Prevention
    720-degree View
    Credit Scoring
    CLV forecasting
    Predictive Analytics
    Next Best Action
    Intermediate case Cross-sell/ Up-sell
    Customer Personalization
    Real-time report
    Ad Retargeting
    Lead nurturing
    RFM Segmentation
    Proactive Customer Care
    Foundational case Unified Customer Profile
    with Identity Resolution
    360-degree View
    Lead Scoring
    CAC analytics
    Customer Segmentation
    15
    Notes
    CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service.
    CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not
    just on a purchase-by-purchase basis but across the whole relationship.

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  16. Our roadmap
    1. Five challenges we are tackling today
    2. How to build your solutions with LEO CDP
    3. Case study in Spa and Hotel Business
    16

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  17. Define your Customer Journey Map
    Case study in Spa/Service Industry
    17

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  18. PROSPECTIVE USER - LEAD NURTURE
    A web visitor goes to the website, and he shows interest in the
    service but doesn’t fill the book form.
    In this case, the user can be shown a personalized web push
    notification with an exciting offer which encourages him to book
    service.
    Website / Landing Page
    18

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  19. CUSTOMER PERSONALIZATION AT SCALE
    ● Track customer service requests across properties
    ● Tailor promotions based on booking history
    ● Offer a loyalty program across your hotel portfolio
    ● Send a personalized information via email
    Website / Landing Page
    19

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  20. CUSTOMER - BIRTHDAY OFFER
    A customer visits the website of SenSpa, 7 days before his
    birthday. He receives a birthday special offer personalized for
    him via an email or a notification bot or a homepage banner.
    20

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  21. LEO CDP could help you manage marketing
    channels and get report insights quickly
    21

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  22. LEO CDP has event statistics in real-time,
    so you have data insights faster
    22

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  23. One of LEO CDP’s clients, Trung Thuy Group, could unify
    customer data from all business units and sale channels
    23

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  24. A good CDP could merge duplicate data for you
    24

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  25. Customer 360 Report in LEO CDP
    25

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  26. A segment
    with report
    and profiles
    26

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  27. You could do data segmentation to run email
    marketing with personalized content
    27

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  28. Customer personalization for every profile
    28

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  29. You could build your own data connector
    for synchronization and data enrichment
    29

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  30. To setup LEO CDP, please visit:
    https://build.leocdp.com
    30

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  31. For more information, just Google “LEO CDP”
    or visit our FB page to give us a “Like” 😀
    https://facebook.com/leocdp.net
    Or subscribe my channel
    https://www.youtube.com/@trieu.leocdp 31

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