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Strategies for Communicating Your Design Ideas ...

Trina Rimmer
March 17, 2013

Strategies for Communicating Your Design Ideas to Non-Designers

Dueling perspectives, mis-perceptions, and mis-understandings of priorities can lead communication breakdowns between SMEs and designers. In this presentation I've shared some simple strategies for overcoming these challenges.

Trina Rimmer

March 17, 2013
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  1. STRATEGIES: COMMUNICATING DESIGN IDEAS TO NON-DESIGNERS PRESENTED BY TRINA RIMMER,

    DESIGNER-TYPE PERSON RIMMER CREATIVE GROUP Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.
  2. IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. KNOWLEDGE IS LIMITED; IMAGINATION

    ENCIRCLES THE WORLD. “ ” - Albert Einstein Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.
  3.  MANAGERS  STAKEHOLDERS  SUBJECT MATTER EXPERTS  DEVELOPERS

     OTHERS… THE NON-DESIGNERS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.
  4. 1 ) MEDDLE WITH OUR DESIGNS Copyright 2013. Rimmer Creative

    Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…
  5. 2 ) FOCUS ON STYLE OVER SUBSTANCE Copyright 2013. Rimmer

    Creative Group, LLC. All Rights Reserved. DESIGNERS…
  6. 2 ) ACT LIKE A BACKSEAT DESIGNER Copyright 2013. Rimmer

    Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…
  7. 3 ) VALUE DESIGN PROCESS OVER PROGRESS Copyright 2013. Rimmer

    Creative Group, LLC. All Rights Reserved. DESIGNERS…
  8. 3 ) CLUELESS ABOUT THE DESIGN PROCESS Copyright 2013. Rimmer

    Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS… What do you mean you can’t convert this into eLearning by Monday?
  9. 4 ) SPEAK IN DESIGN GIBBERISH Copyright 2013. Rimmer Creative

    Group, LLC. All Rights Reserved. DESIGNERS…
  10. 4 ) HAVE NO IMMAGINATION Copyright 2013. Rimmer Creative Group,

    LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…
  11. 5 ) DON’T APPRECIATE THE VALUE OF TRAINING Copyright 2013.

    Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…
  12. NON-DESIGNERS MAY SEE US AS… AND WE MAY SEE THEM

    AS BEING…  ADDING (UNNECESSARY) COMPLEXITY  MEDDLESOME  FOCUSED ON STYLE OVER SUBSTANCE  BACKSEAT DESIGNERS  VALUING PROCESS OVER PROGRESS  RESISTANT  SPEAKING IN GIBBERISH  UNIMAGINATIVE  NOT SOLUTIONS ORIENTED  UNAPPRECIATIVE HOW DID WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.
  13. STOP: AND START:  TELLING  SHOWING  RUSHING INTO

    VISUAL TREATMENT  RESPECTING THE CONTENT  PUSHING YOUR PROCESS  FRAMING PROCESS IN TERMS OF RESULTS  SPEAKING DESIGN GIBBERISH  KEEPING IT REAL  DESIGNING CONTENT CONTAINERS  CONTRIBUTING MEANINGFULLY HOW DO WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.
  14. TO HELP TOOLS RAPID PROTYPING & STORYBOARDING TOOLS  KEYNOTEKUNGFU.COM

     KEYNOTETOPIA.COM  STORYBOARDTHAT.COM OTHER TOOLS  VIMEO VIDEOSCHOOL – STORYBOARDING BASICS LESSON  UNSTUCK APP
  15. THE SECRET TO CREATIVITY IS KNOWING HOW TO HIDE YOUR

    SOURCES. “ ” - Albert Einstein Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.