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Recruiting Participants for Customer Research

Tomer Sharon
March 27, 2014

Recruiting Participants for Customer Research

Recruiting unbiased, representative participants for your research ensures the validity and reliability of the data and feedback you gather. In this workshop, you’ll learn techniques for creating a pipeline of representative members of a product’s target audience who are willing, capable, and available to participate in research. You’ll do this by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch a targeted, free-of-charge participant recruiting campaign.

Tomer Sharon

March 27, 2014
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  1. PLEASE MAKE SURE YOU HAVE ACCOUNTS ON THESE SERVICES. WE’LL

    USE THEM THROUGHOUT THE WORKSHOP. @tsharon free, no need to publish ads
  2. SAMPLE PARTICIPANT CRITERIA 1.  RESIDES IN THE US 2.  HAS

    A SMARTPHONE 3.  WANTS TO LEARN HOW TO DANCE 4.  USES FACEBOOK 5.  20% MALE, 80% FEMALE
  3. CAN A 12-YEAR-OLD GIRL PARTICIPATE? 1.  RESIDES IN THE US

    2.  HAS A SMARTPHONE 3.  WANTS TO LEARN HOW TO DANCE 4.  USES FACEBOOK 5.  20% MALE, 80% FEMALE
  4. AUDIENCE LANGUAGE This is my dance space. This is your

    dance space. I don't go into yours, you don't go into mine. You gotta hold the frame. God wouldn't have given you maracas if he didn't want you to shake'em.
  5. #

  6. #Dancing lover? Take a short, 1-minute questionnaire to see if

    you qualify to participate in a user study to take place in our Chicago office on Friday, May 3. Participants receive $50 for their time. Universal Line Dancing – Please share! http://goo.gl/56TGf Universal Line Dancing  
  7. #Dancing lover? Take a 1-min questionnaire to see if you

    can participate in a study in Chicago on Fri, May 3. Participants receive $50. http://goo.gl/ 56TGf Pls RT
  8. ACTIVITY POST ON ALL 3 SOCIAL NETWORKS. TAG PAGES YOU

    IDENTIFIED. POST ON GROUPS AND COMMUNITIES. TWEET.