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Lean User Research workshop at NUMA Paris

Tomer Sharon
January 12, 2016

Lean User Research workshop at NUMA Paris

Tomer Sharon

January 12, 2016
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  1. 200

  2. 8

  3. +

  4. “DEVELOP A SMART SHOPPING CART FOR GROCERY STORES THAT HELPS

    PEOPLE SCAN AND PAY FOR PRODUCTS AS THEY WALK IN THE STORE.” ?
  5. STUDENTS WERE ASKED ABOUT THEIR ATTITUDE TOWARD CHEATING. A FEW

    WEEKS LATER, THEY WERE ASKED TO GRADE THEIR OWN TESTS. THERE WAS CLOSE TO ZERO CORRELATION BETWEEN ATTITUDE TOWARD CHEATING AND ACTUAL CHEATING. [COREY, 1937]
  6. RESEARCH QUESTIONS: 1.  HOW PEOPLE SCHEDULE DOCTOR APPOINTMENTS? 2.  WHAT

    ARTIFACTS PEOPLE USE FOR SCHEDULING DOCTOR APPOINTMENTS? 3.  WHAT ARE PEOPLE’S PAIN POINTS AND DELIGHTS DURING THE PROCESS? 4.  WHAT ARE SOME OPPORTUNITIES FOR PROBLEM SOLVING IN THIS REALM?
  7. 4 TYPES: IN-PERSON (IN-HOUSE OR FIELDWORK) REMOTE INTERVIEW (PHONE OR

    VC) REMOTE WALKTHROUGH REMOTE FREE EXPLORATION
  8. KNOW A LOT ABOUT IT WHY IS IT A PROBLEM?

    DO PEOPLE CARE? WHY? HOW DO THEY SOLVE IT? WHO HAS THIS PROBLEM? DO ENOUGH PEOPLE HAVE IT?
  9. TAKE 30 MINUTES TO PREPARE 1-2 TASKS FOR A REMOTE

    FREE EXPLORATION. E.G., “SHOW US HOW YOU SCHEDULE A MEETING”
  10. WHEN READY, USE THIS FORM TO SUBMIT YOUR TASKS AND

    SCREENING CRITERIA: bit.ly/free-exploration-exercise
  11. DIN

  12. CAREFULLY PHRASE THE QUESTION REPEATED BEHAVIOR NO YES/NO NO OPINIONS

    NOT QUANT DON’T “AVERAGE” THE EXPERIENCE BE SPECIFIC
  13. THE LAST TIME YOU WENT SHOPPING, WHAT WAS THE REASON

    YOU USED YOUR PHONE TO HELP YOU SHOP?
  14. THE LAST TIME YOU NEEDED TO REMEMBER TO PURCHASE SOMETHING,

    WHAT DID YOU DO TO MAKE SURE YOU DON’T FORGET TO BUY IT?
  15. A SPREADSHEET WITH WHICH DATA COLLECTED DURING A USER STUDY

    IS CENTRALLY DOCUMENTED COLLABORATIVELY BY A TEAM
  16. THE SPREADSHEET SERVES AS THE CENTERPIECE FOR LESSONS LEARNED FROM

    A STUDY AND LATER TURNS INTO THE FINAL REPORT
  17. ADVANTAGES INVOLVES THE ENTIRE TEAM FAST TURNAROUND OF RESULTS COMMITMENT

    TO ACT ON RESULTS VISUAL INFO CLARIFIES WHAT’S IMPORTANT NO REPORT
  18. ONCE PEOPLE READ, HEAR, OR TALK ABOUT OR INTERACT WITH

    THE PRODUCT, WOULD THEY WANT TO BUY AND USE IT?
  19. PROBLEM: Men find it hard to find their way around

    a grocery store when they shop for groceries. They waste a lot of time trying to find certain items, while not willing to admit they can't find them and get help from grocery personnel.
  20. DIGITAL SOLUTION: An iPad mounted on a grocery- shopping cart

    with an app that allows shoppers to take a photo of their shopping list. The app then provides the shortest, most effective route to shop for groceries in the list.
  21. MANUAL SOLUTION: A personal assistant (not wearing a store uniform

    so that others don't know the customer is getting help) walks with the customer in the store and shows him where groceries are located. The assistance guides the male shopper through a preferred route, which saves the customer's time.
  22. PROBLEM: People who want to paint a room have no

    idea which wall color goes well with existing room furniture and floor color. They want to be creative and cool, but don't know how.
  23. DIGITAL SOLUTION: A website allows people to upload room photos.

    As users select walls they want to paint, they are presented with suggestions for matching colors based on the color palette of the furniture in the room.
  24. MANUAL SOLUTION: An interior designer who specializes in color theory

    and practice sends color suggestions accompanied by rationale to customers who sent room photos via email. The designer also offers a 15- minute phone consultation to answer customers' questions.
  25. PROBLEM: Enterprises need to deal with multiple unusable applications for

    managing mobile security and privacy, specifically for mobile messaging and biometrics.
  26. DIGITAL SOLUTION: A software product that integrates with various mobile

    security and networking services while providing a dashboard for evaluating security threats, as well as actionable recommendations for dealing with them.
  27. MANUAL SOLUTION: An enterprise network security expert who is well-informed

    and experienced provides an in-house review and consultation to enterprise data security departments. The expert's output is a detailed report about potential security breaches and action remedies.
  28. Q&A

  29. MY BOOK WILL BE OUT ON JAN 19. PRE-ORDER NOW

    FOR A 30% DISCOUNT. DISCOUNT WILL NOT BE AVAILABLE AFTER JAN 19.
  30. Researching User Needs Online Course Experience sampling, Observation, Interviewing teamtreehouse.com/library/researching-user-needs

    Remotely Possible 6-episode webinar on remote research with Steve Krug and I goo.gl/aeT4g8 Monthly Lean User Research Newsletter Resources, videos, training announcements mad.ly/signups/113417/join