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NYC UXPA event: Validating Product Ideas

Tomer Sharon
January 26, 2016

NYC UXPA event: Validating Product Ideas

Celebrate the publication of Tomer Sharon’s new book, Validating Product Ideas, with a fun, interactive talk.

From the event page:

Learn from Tomer about his experience writing the book, including research with over 200 product managers, startup founders, and venture capitalists from all over the world. From this research, Tomer structured Validating Product Ideas around these four burning questions that product managers and startup founders frequently ask themselves about their users (or potential users):

1. What do people need?
2. Do people want the product?
3. Which design generates better results?
4. How do people find stuff?

For each question, Tomer will briefly explain the question, why it is important to ask, and when in the design process it is a good time to ask it. Then, Tomer will then facilitate a short open discussion about the methods by which to answer the question.

Tomer Sharon

January 26, 2016
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  1. 200

  2. 400

  3. 8

  4. A discipline that provides insights into users, their perspectives, and

    their abilities to use products and then gives this information to the right people at the right time so that the research is invaluable for developing products.
  5. Q1

  6. Q2

  7. ONCE PEOPLE READ, HEAR, OR TALK ABOUT OR INTERACT WITH

    THE PRODUCT, WOULD THEY WANT TO BUY AND USE IT?
  8. PROBLEM: Men find it hard to find their way around

    a grocery store when they shop for groceries. They waste a lot of time trying to find certain items, while not willing to admit they can't find them and get help from grocery personnel.
  9. PRODUCT IDEA: An iPad mounted on a grocery shopping cart

    with an app that allows shoppers to take a photo of their shopping list. The app then provides the shortest, most effective route to shop for groceries in the list.
  10. CONCIERGE MVP: A personal assistant (not wearing a store uniform

    so that others don't know the customer is getting help) walks with the customer in the store and shows him where groceries are located. The assistance guides the male shopper through a preferred route, which saves the customer's time.
  11. Q3

  12. Q4

  13. WE’RE HIRING DESIGN TEAM LEAD PRODUCT DESIGNER VISUAL DESIGNER PROTOTYPER

    INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER PARTICIPANT RECRUITER Medium.com/@tsharon