Design - What differentiates the useful from usable & delightful

Slides from my Keynote at Allianz Corhill (www.acis.co.in) on their Technology Day 2012 event.

Transcript

1. UI RESEARCH UX INTERACTION DESIGN USABILITY USER CENTRIC DESIGN VISUAL DESIGN AESTHETICS AESTHETICS What differentiates the Useful from Usable & Delightful Allianz Technology Day 2012 Thiruvananthapuram
2. UDAYMS NOW Hewlett Packard BEFORE Yahoo!, Nokia etc. MUCH BEFORE M Squared, Trivandrum Heads Front End Architecture & Design Prototyping at HP ~14 years in the UX/UI space Conducts Prototyping workshops at Design Institutes Regular speaker in designer/developer community Holds patents in UI Architecture & Design
3. WHAT IS DESIGN?
4. A SOLUTION …that solves the problem in a clean elegant manner
5. DESIGN IS HOW IT WORKS …not how it looks
6. 10 PRINCIPLES OF DESIGN FROM THE 1970s
8. source: http://www.tumblr.com/tagged/dieter-rams
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18. A COMPANY THAT COMES TO YOUR MIND … when you think of awesome design
20. LET’S MEET 2 GREAT DESIGNERS OF OUR TIMES
21. Dieter Rams Designer in Chief, BRAUN
22. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU
23. Sir Jonathan Ive SVP Industrial Design, Apple Inc.
24. source: http://www.youtube.com/watch?v=nUHROAtyGIg
25. THIS IS INDUSTRIAL DESIGN OR PRODUCT DESIGN
26. ALL OF THESE APPLY TO DIGITAL DESIGN AS WELL
27. WE CALL IT UX DESIGN
28. USEFUL PRODUCT Has a functionality that solves a complex problem.
29. USABLE PRODUCT Has a functionality that solves a complex problem with a simple solution & works naturally as any human would expect it.
30. DELIGHTFUL PRODUCT Goes beyond solving a complex problem in a simplistic manner while making the experience enjoyable for the user.
31. WHAT IS USER EXPERIENCE DESIGN?
32. UX is not about Jargons
33. UX is not meetings
34. “If I’d asked my customers what they wanted, they’d have said a faster horse” UX is not whatever user wants!
35. “…people don’t know what they want until you show it to them.” UX is not what you think user wants!
36. Design is definitely not making it ‘look’ pretty!
37. UX is not a mystery
38. UX is Science
39. COULD GO VERY WRONG IF THE RIGHT PEOPLE DON’T DO IT UX is about fixing the damn problem
40. LET’S SEE HOW TO GET THERE By checking out examples around us
41. Information presentation is challenge usually ignored.
42. Good Information Architecture adds Clarity
43. source: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293 Indian Rail Ticket Redesigned
44. Everything can be designed
45. Skuemorphic Design is nice
46. Reduce design ‘noise’
47. You can be professional and have a good design as well!
48. Why does it have to be this ugly?
49. They set the bar high for all financial applications
50. Notice the skuemorphic design adapted for a tablet device
51. Design for the context
52. Overdoing skuemorphic design is not good either
53. End of User or End of UX?
54. Do NOT Harass the User in the name of Security
55. Make boring stuff ‘really’ fun and interesting!
56. Leaving the Design to the User is bad idea!
57. What time is it? Bad Time!
58. Designed to let users make mistakes
59. It’s that *extra that makes the difference!
60. The little *extra that makes your consumer come back… source: http://9gag.com/gag/5737495
61. UX Happens… UX Happens…
62. …Whether you design it or not!
63. It’s only a matter of time before someone better comes and kicks your ass!
64. ENTERPRISE PRODUCTS FACING COMPETITION
65. HOW TO CREATE AWESOME UX? 3 Simple Steps
66. HIRE DESIGNERS TO DESIGN YOUR PRODUCT Interaction Designers & Visual Designers
67. HAVE A DEDICATED FRONT END TEAM Position them under design leadership (not Engineering)
68. LISTEN TO THEM
69. THANK YOU Catch me online as udayms on Google+, Facebook, LinkedIn www.about.me/udayms