Front End Teams under Design Leaderhip

Slides from my talk at UXIndia 2012 in Hyderabad.

Transcript

1. Uday M. Shankar FE & Design Prototyping, HP UX Studio 26 October 2012 UXIndia 2012 1
2. 26 October 2012 UXIndia 2012 2
3. 26 October 2012 UXIndia 2012 3
4. Now with Hewlett-Packard In the past Yahoo!, Nokia Active as udayms on LinkedIn Twitter Google+ About.me 26 October 2012 UXIndia 2012 4
5. 26 October 2012 UXIndia 2012 5 Disclaimer
6. 26 October 2012 UXIndia 2012 6 Takeaways from the next 30 mins
7. 26 October 2012 UXIndia 2012 7 UX DESIGN in INDIA
8. Design in India is still emerging… 26 October 2012 UXIndia 2012 8
9. Better than the 90s c More organizations get “UX” c More organizations have UX FE teams c More Design Schools in the country c More design success stories for inspiration 26 October 2012 UXIndia 2012 9
10. That sounds great! What’s the problem? 26 October 2012 UXIndia 2012 10
11. Consumers are UNHAPPY! 26 October 2012 UXIndia 2012 11
12. http://goo.gl/49IXE 26 October 2012 UXIndia 2012 12 https://twitter.com/murliman/status/216427894866587648 https://twitter.com/murliman/status/216426920353603585 https://twitter.com/murliman/status/216417908283293696
13. 26 October 2012 UXIndia 2012 13
14. 26 October 2012 UXIndia 2012 14
15. 26 October 2012 UXIndia 2012 15 There IS improvement! But, the problem is not just at the logistics & strategy!
16. But we have great designers! 26 October 2012 UXIndia 2012 16
17. Oh Yeah!?? Then, where are the awesome products? 26 October 2012 UXIndia 2012 17
18. 26 October 2012 UXIndia 2012 18 Something seems to go wrong between ‘design’ and ‘execution’.
19. 26 October 2012 UXIndia 2012 19 Execution = Front End
20. What can we do about that? 26 October 2012 UXIndia 2012 20
21. Well, Here’s an idea! 26 October 2012 UXIndia 2012 21
22. Stop Talking… Start Doing… Build a dedicated FE team…
23. …positioned under design leadership. 26 October 2012 UXIndia 2012 23
24. Engineering reporting to design? Isn’t that odd? 26 October 2012 UXIndia 2012 24
25. No! It makes sense for FE to align with UX anyway… 26 October 2012 UXIndia 2012 25
26. Engineering Priorities are different… 26 October 2012 UXIndia 2012 26
27. Engineering Priorities c Bug free code c Feature completion c Efficiency, Speed & Security c Browser/OS/Device compatibility c Maintainable Code 26 October 2012 UXIndia 2012 27
28. FE Priorities c Pixel Perfect design execution c Prototyping designs c Guide and help designers validate design with reality c Play the ‘designer’s advocate’ to the engineering folks. 26 October 2012 UXIndia 2012 28
29. FE Folks working closely with designers is a must! 26 October 2012 UXIndia 2012 29
30. Increases dialog & collaboration designers & FE folks 26 October 2012 UXIndia 2012 30
31. Need more reasons? 26 October 2012 UXIndia 2012 31
32. FE gets involved in design ideation and review sessions 26 October 2012 UXIndia 2012 32
33. The design has to be ‘understood’ before the coding begins 26 October 2012 UXIndia 2012 33
34. 26 October 2012 UXIndia 2012 34 FE Teams require Specific Skillsets
35. FE Skillsets? 26 October 2012 UXIndia 2012 35 HTML Flex Silverlight CSS JQuery Templating Prototyping Wireframing CSS Frameworks JS Libraries
36. Now, that we have the team in place, it’s time to rethink strategy. 26 October 2012 UXIndia 2012 36
37. Own execution of design! 26 October 2012 UXIndia 2012 37
38. 26 October 2012 UXIndia 2012 38 Thank you. Questions? about.me/udayms
39. Acknowledgements Google Images DreamWorks Animation 26 October 2012 UXIndia 2012 39