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デザインリサーチとは何か / What is Design Research
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Ueni
March 16, 2022
Design
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デザインリサーチとは何か / What is Design Research
Ueni
March 16, 2022
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Transcript
@uenitty σβΠϯϦαʔνͱԿ͔ ABEMA weber ษڧձ 2022/02/25, 03/16
ࢀߟॻ 2 • ༰͔ͳΓল͍͍ͯ·͢ • ࣗͷղऍͰ࠶ߏ͍ͯ͠·͢ • ؒҧ͍͕͋ͬͨΒ͝ΊΜͳ͍͞ • ͥͻຊΛಡΜͰ͍ͩ͘͞ʂ
https://www.amazon.co.jp/dp/4802511779
σβΠϯϦαʔν͕ඞཁͱ͞ΕΔഎܠ 3
σβΠϯ = ݟͨͷʁ 4 • ʮσβΠφʔζϚϯγϣϯʯͱ͍͑ ͓͠ΌΕͳݟͨͷ෦ • ʮ#σβΠϯͷഊʯʮσβΠϯ =
ݟͨͷʯΛલఏͱͨ͠ωοτϛʔϜ https://twitter.com/ryo_sasaki/status/560229808362102784
ݟ͚ͨͩͰͳ͍σβΠϯ 5 • UXσβΠϯ • ମݧʹϑΥʔΧεͨ͠σβΠϯ • άϥϯυσβΠϯ • ظʹΘͨͬͯߦ͞ΕΔେنͳܭը
• ʮσβΠϯܦӦʯએݴ • σβΠϯΛʮܦӦखஈʯͱͯ͠ೝࣝ͠ɺ ࣄۀઓུߏஙͷ࠷্ྲྀ͔ΒσβΠϯΛؔ༩ͤ͞Δ͖ɺͱ͍͏ͷఏݴ
ϓϩμΫτͷҙຯͷ֦େ 6 • ۙɺཧతͳ࣮ମΛΘͳ͍ͷʮϓϩμΫτʯͱশ͞Ε͍ͯΔ • ΦΠγοΫεɿ৯͕ఆظతʹୡ͞Εͯ͘ΔαʔϏε͕ʮϓϩμΫτʯ • λΠϜζΧʔγΣΞɿࣗಈंͷ࣌ؒି͠αʔϏε͕ʮϓϩμΫτʯ • iPhoneɿϋʔυΣΞ͚ͩͰͳ͘Ұ࿈ͷαʔϏεΛؚΊͯʮϓϩμΫτʯ
σβΠϯͷରྖҬ͕֦େ͍ͯ͠Δ 7 σβΠϯϦαʔνͷڭՊॻ p.14
σβΠϯϦαʔν͕ඞཁͱ͞ΕΔഎܠ 8 σβΠϯͷରྖҬ͕֦େ͍ͯ͠Δ
࡞Δ߹ʹΑΔσβΠϯ 9 • 20ੈلॳ಄ɺϑΥʔυେྔੜ࢈ʹΑΔ ѹతͳՁ֨ͰେޭΛऩΊͨ • ʮސ٬ͷΉ৭ͲΜͳ৭ͰചΓ·͢ ʕʕͦΕ͕ࠇͰ͋ΔݶΓʯ ※ https://commons.wikimedia.org/wiki/File:1910Ford-T.jpg#/media/ϑΝΠϧ:1910Ford-T.jpg
ϑΥʔυɾϞσϧT
࡞Δ߹ʹΑΔσβΠϯ 10 • GMݟͨʹΑͬͯັྗΛߴΊΔઓུͰ ϑΥʔυɾϞσϧTͷγΣΞΛୣͬͨ • ͦͷޙͷੈքڪ߄ͰɺߪങҙཉΛ͔ͤΔ ख๏ͱͯ͠σβΠϯ͕͞Εͨ • ࡞Δ߹ʹΑΔͷͰɺফඅऀͷਅͷཉٻʹ
Ԡ͑Α͏ͱ͢ΔͷͰͳ͍ ※ https://toyota-automobile-museum.jp/archives/car-database/detail.html?id=343 γϘϨʔ εϖϦΞ γϦʔζK
ϓϩμΫτ͕ਓʹ߹ΘͤΔ࣌ 11 • 1980ࠒΑΓɺϢχόʔαϧσβΠϯ ਓؒத৺ઃܭͱ͍ͬͨߟ͑ํ͕಄ • Ϣʔβʔʹͱͬͯͷ͍উख͕ϓϩμΫτͷՁ Λߏ͢ΔओཁͳཁૉͰ͋Δͱߟ͑ΒΕΔΑ͏ʹ ͳ͍ͬͯ͘ https://www.amazon.co.jp/dp/4788514346
ࣾձͷͨΊͷϓϩμΫτ 12 • 1990ʹͳΔͱɺࣾձશମͷ͜ͱΛߟ͑Δ ͖ͩͱ͍͏ߟ͑ํ͕಄ • ࣾձͦͷͷΛϓϩμΫτͷडӹऀͱݟཱͯͯ ϓϩμΫτΛσβΠϯ͢Δಈ͖ https://www.amazon.co.jp/dp/4255006229
Life-Centred Design 13 • Lifeɿੜ׆ɺਓੜɺੜ໋ • ·ͣਓʑͷੜ׆͕͋ΓɺਓʑʹͱͬͯΑΓཧతͳੜ׆Λ࣮ݱ͢ΔͨΊʹɺ ϓϩμΫτʹͰ͖Δ͜ͱԿ͔ • ϓϩμΫτ͕ར༻͞ΕΔॠ͚ؒͩͰͳ͘ɺ10ޙɺ͋Δ͍30ޙɺ
ͦͷϓϩμΫτΛར༻ͨ͠ܦݧ͕ͦͷޙͷਓੜʹͲͷΑ͏ͳӨڹΛ༩͑Δ͔ • ٿڥΛؚΉͯ͢ͷੜ໋Λ೦಄ʹஔ্͍ͨͰɺϓϩμΫτͲͷΑ͏ͳ ՁΛఏڙ͢Δ͔
σβΠϯͷརؔऀ͕ෳࡶԽ͍ͯ͠Δ 14 • ܦӦऀ • ։ൃऀ • ར༻ऀ • ࣾձίϛϡχςΟ
• ٿڥΛؚΉͯ͢ͷੜ໋ • ্هͦΕͧΕͷ࣌ؒ࣠
σβΠϯϦαʔν͕ඞཁͱ͞ΕΔഎܠ 15 σβΠϯͷରྖҬ͕֦େ͍ͯ͠Δ σβΠϯͷརؔऀ͕ෳࡶԽ͍ͯ͠Δ
ࣾձͷมԽ͕େ͖͘͘ͳ͍ͬͯΔ 16 • ٕज़ਐา͕ٸͰɺࣾձͷมԽ༧ଌࠔ • VUCA • มಈੑɺෆ࣮֬ੑɺෳࡶੑɺᐆດੑͷ ಄จࣈ ※
https://commons.wikimedia.org/wiki/File:PPTMooresLawai.jpg#/media/ϑΝΠϧ:PPTMooresLawai.jpg ϜʔΞͷ๏ଇΛࣔ͢ରάϥϑ
ϩδΧϧγϯΩϯάͷݶք 17 • ϩδΧϧγϯΩϯά • ใΛूΊͯཧ͍͚ͯ͠Λదʹղ͘͜ͱ͕Ͱ͖Δͱ͍͏ߟ͑ํ • ݱͷϓϩμΫτ։ൃʹ͓͍ͯϩδΧϧγϯΩϯάͰݶք͕͋Δ • ใͷೖखқ͕େ͖͘Լ͕Γɺใ͕ࠩผԽཁҼʹͳΒͳ͍
• ѻ͏ใ͕ଟ͘ͳΔͱɺใཧʹඞཁͳ͕࣌ؒࢦؔతʹ૿͑Δ • ෳࡶԽͨࣾ͠ձͰɺͦͦղܾ͕͍͕͠ݦࡏԽ͍ͯ͠Δ
σβΠϯϦαʔν͕ඞཁͱ͞ΕΔഎܠ 18 σβΠϯͷରྖҬ͕֦େ͍ͯ͠Δ σβΠϯͷརؔऀ͕ෳࡶԽ͍ͯ͠Δ ࣾձͷෆ࣮֬ੑ͕ߴ·͍ͬͯΔ
σβΠϯʹؔΘΔਓ͕૿͍͑ͯΔ 19 • ʮσβΠϯσβΠφʔ͚ͩʹͤΔʹॏཁ͗͢Δʯ • ࣾձͷෳࡶԽʹ͍ɺߴ͍ઐੑ͕ٻΊΒΕΔΑ͏ʹ • แׅతͳσβΠϯ͕ٻΊΒΕΔΑ͏ʹ • σβΠϯʹٻΊΒΕΔׂ͕ෳࡶͰᐆດʹͳ͍ͬͯΔ
• ݟͨΛ͑Δ͚ͩͰͳ͘ɺػձൃݟҙࢥܾఆʹؔΘΔΑ͏ʹ
ΈΜͳͰσβΠϯ͢Δ࣌ 20 σβΠϯϦαʔνͷڭՊॻ p.41
σβΠϯϦαʔν͕ඞཁͱ͞ΕΔഎܠ 21 σβΠϯͷରྖҬ͕֦େ͍ͯ͠Δ σβΠϯͷརؔऀ͕ෳࡶԽ͍ͯ͠Δ ࣾձͷෆ࣮֬ੑ͕ߴ·͍ͬͯΔ σβΠϯʹؔΘΔਓ͕૿͍͑ͯΔ
σβΠϯϦαʔνͷ֓ཁ 22
ͻͱ͜ͱͰ͍͏ͱ 23 • σβΠϯ͢ΔͨΊͷϦαʔν
ʮσβΠϯ͢ΔʯͷΠϝʔδ 24 • σβΠϯͨ͜͠ͱ͕ͳ͍ਓʹͱͬͯʮσβΠϯ͢ΔʯϒϥοΫϘοΫε • σβΠφʔಛ༗ͷηϯεͰͷͮ͘ΓΛ͍ͯ͠Δ...ʁ σβΠϯϦαʔνͷڭՊॻ p.48
ʮσβΠϯ͢ΔʯͷΠϝʔδ 25 • σβΠφʔɺ͓ʹର͍͖ͯ͠ͳΓղܾࡦΛಋ͖ग़͞ͳ͍ • ՝χʔζΛूΊɺੳͯ͠ʮػձʯΛ୳͢ • ݟग़ͨ͠ʮػձʯΛͱʹղܾࡦΛ࡞Γग़͍ͯ͘͠ σβΠϯϦαʔνͷڭՊॻ p.48
ػձͱ 26 • ՝χʔζͷ͏ͪɺՁ͕ߴ͘ɺղܾ͕༰қͳͷ σβΠϯϦαʔνͷڭՊॻ p.50
ʮσβΠϯ͢ΔʯʮػձʯΛܦ༝͢Δ 27 • σβΠφʔɺ͓ʹର͍͖ͯ͠ͳΓղܾࡦΛಋ͖ग़͞ͳ͍ʢ࠶ܝʣ • औΓΉ͖՝Λચ͍ग़͠ʢൃࢄʣɺ࣮ࡍʹऔΓΉ՝ΛܾΊΔʢऩଋʣ = ʮػձʯΛൃݟ͠ɺબఆ͢Δ σβΠϯϦαʔνͷڭՊॻ p.52
ʮσβΠϯ͢Δʯൃࢄͱऩଋͷ܁Γฦ͠ 28 • σβΠϯҰઢͷϓϩηεͰͳ͘ൃࢄऩଋαΠΫϧͷ܁Γฦ͠ = ʮػձʯͷൃݟͱબఆͷ܁Γฦ͠ • ʮػձʯΛൃݟͨ͠Γબఆ͢ΔͨΊʹɺϦαʔνΛ࣮ࢪ͢Δ σβΠϯϦαʔνͷڭՊॻ p.102
ϦαʔνͱσβΠϯάϥσʔγϣϯత 29 • ϑΣʔζʹΑͬͯൺॏΛม͑ͭͭɺߦͬͨΓདྷͨΓΛ܁Γฦ͢ σβΠϯϦαʔνͷڭՊॻ p.56
۩ମతͳϦαʔνख๏ 30 σβΠϯϦαʔνͷڭՊॻ p.82
·ͱΊ 31
σβΠϯϦαʔνͱԿ͔ 32 • σβΠϯ͢ΔͨΊͷϦαʔν • ϦαʔνΛ௨ͯ͠ΠϊϕʔγϣϯͷػձΛൃݟ͠ɺΈΜͳͰϓϩδΣΫτΛલ ʹਐΊΔ࢟ɺݱࣾձʹ͓͍ͯڧྗͳثͱͳΔͣ