Harry Brignull - From Print to iPad: designing a reading experience

UX Designers always talk about failing early and often, but we rarely share the gritty details of the problems we face and the disasters we narrowly avert when working behind closed doors.

Transcript

1. From Print to iPad by Harry Brignull Note: these slides are not intended as a stand-alone resource. For the full transcript see http://90poe.com/PrintToiPad
2. FAIL EARLY FAIL OFTEN FAIL FASTER KILL YOUR DARLINGS FAIL LOUD FAIL BETTER FAIL NOISILY THROW AWAY SUCCEED SOONER
3. A BIT LIKE SEX?
8. In Newsstand Top Grossing Top 10 Hasn’t left top 20 since launch Majority of reviews are 5 star ˒
11. “IF THIS PROJECT GOES WRONG, WHAT’S THE MOST LIKELY THING WE WOULD HAVE DONE TO MAKE IT GO THAT WAY?”
12. ABC Circulation Figures ’95-11 0 50000 100000 150000 200000 Jan-Jul 98 Jul-Dec 99 Jan-Jul 01 Jul-Dec 02 Jan-Jul 04 Jul-Dec 05 Jan-Jul 07 Jul-Dec 08 Jan-Jul 10 Jul-Dec 11
13. Comparing by relative physical size
14. Comparing by relative pixels
15. Section pages, containing excerpts of articles.
18. Contents page: - a glorified table of contents Main News Politics World at a glance People Briefing Best articles Health & Science Talking Points Sport Letters Books Drama & Film Fine Art & Exhibitions The List Property Food & Drink Travel Companies in the news City Talking Points City Commentators Shares The Last Word Our Proposed IA
19. Contents page: - a glorified table of contents Main News Main News Politics World at a glance People Briefing Best articles Health & Science Talking Points Sport Letters Books Drama & Film Fine Art & Exhibitions The List Property Food & Drink Travel Companies in the news City Talking Points City Commentators Shares The Last Word Our Proposed IA Section page: - (Politics, Sports, etc) with article excerpts.
20. Contents page: - a glorified table of contents Main News An Article Main News Politics World at a glance People Briefing Best articles Health & Science Talking Points Sport Letters Books Drama & Film Fine Art & Exhibitions The List Property Food & Drink Travel Companies in the news City Talking Points City Commentators Shares The Last Word Our Proposed IA Article page: - Where you actually do the reading. Section page: - (Politics, Sports, etc) with article excerpts.
23. A classic architect’s mistake
38. Solved.
39. * But we did still make some mistakes with the gestural UI
43. ONE LAST THING...
45. Thank you.