Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Think Design for Future.
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Kazuki YAMASHITA
March 08, 2016
Design
1.4k
5
Share
Think Design for Future.
これからのデザインを考える
FRONTEND CONFERENCE 2016, 5th Mar 2016
Designed by IMPATH
Kazuki YAMASHITA
March 08, 2016
More Decks by Kazuki YAMASHITA
See All by Kazuki YAMASHITA
What Was UX Design All About?
ykazu
2
920
Core skills of the Design for Front-end
ykazu
18
51k
Primer of Information Architecture 2018
ykazu
5
590
Think of the User Experience not UX
ykazu
6
1.4k
Sustinable Frontend Design
ykazu
8
1.7k
Primer of Information Architecture 2016
ykazu
5
2.1k
Other Decks in Design
See All in Design
富山デザイン勉強会_デザイントレンド2026.pdf
keita_yoshikawa
3
160
爆速開発でAIプロダクトが40万インプレッションになった話
tsubura
0
230
つくり方を変えていく | change-how-we-build
mottox2
2
1.1k
Build for the Web, Build on the Web, Build With the Web
csswizardry
0
340
「デザイン」の自分ごと化から始める、デザインピープルのふるまい
mewmo
0
210
root COMPANY DECK / We are hiring!
root_recruit
2
27k
Rethinking IFUs: What Board Game Rulebooks Contribute to IFU Usability
deadlinepoet
0
210
hicard_credential_202601
hicard
0
220
Drawing for Animation
lynteo
2
270
The Art of Caring
klemens
0
280
全員がアウトプットを出せる時代、 誰を採用する?
nishame
0
470
「使いやすさ」だけでは、「勝てる」サービスにはならない。〜KPIとUXの分断を埋める、サービス戦略という「指針」〜
nbkouhou
2
300
Featured
See All Featured
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
133
19k
Paper Plane (Part 1)
katiecoart
PRO
0
6.5k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
marketingsoph
0
130
Believing is Seeing
oripsolob
1
110
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Six Lessons from altMBA
skipperchong
29
4.2k
Designing for Timeless Needs
cassininazir
0
190
Kristin Tynski - Automating Marketing Tasks With AI
techseoconnect
PRO
0
220
SEO in 2025: How to Prepare for the Future of Search
ipullrank
3
3.4k
Writing Fast Ruby
sferik
630
63k
Testing 201, or: Great Expectations
jmmastey
46
8.1k
ラッコキーワード サービス紹介資料
rakko
1
3M
Transcript
Λߟ͑Δ ͜Ε͔Βͷ 5 Mar. 2016 - FRONTEND CONFERENCE 2016 σβΠϯ
ࢁ Լ Ұ थ ΠϯϑΥϝʔγϣϯΞʔΩςΫτ 69σΟϨΫλʔ ਓؒத৺ઃܭਪਐػߏࢍॿձһ ώϡʔϚϯΠϯλϑΣʔεֶձࢍॿձһ
ҙঊͷܭը ઃܭ ػೳඒతܗ designare design “Design is how it works.”
Why Design? ͳͥσβΠϯ͠ͳ͚ΕͳΒͳ͍ͷͰ͠ΐ͏ʁ͜Ε·ͰσβΠϯʹ͍ͭͯٞ͞Εਚ͘͞Ε͖ͯ·ͨ͠ɻ
ϑϩϯτΤϯυʹ͓͚ΔσβΠϯͭ͘ΔͨΊͷͷٕज़͕ᷓΕɺͦͷεϐʔυ૿͍ͯ͠·͢ɻ
UI UX IA accessibility ΤϯδχΞʹ͜ͷΑ͏ͳΩʔϫʔυͰσβΠϯࢹΛٻΊΒΕ͍ͯ·͢ɻ
UX 69ᴷᴷϢʔβʔத৺ʹαʔϏεΛσβΠϯ͢Δͱ͍͏ຐ๏ͷΑ͏ʹײ͡ΒΕΔΩʔϫʔυͰ͕ͨ͘͢͞Μͷཁૉ͕แׅ͞Ε͍ͯ·͢ɻ
UX *" ใઃܭ *Y% 6* 6& ϢʔβϏϦςΟֶ )$* ίϯϐϡʔλֶ *%
ۀσβΠϯ %&4*(/*/('03*/5&3"$5*0/CZ%BO4BGGFS ͱͱϢʔβʔͱϞϊαʔϏεͷ૬ޓ࡞༻ΛσβΠϯ͢ΔΠϯλϥΫγϣϯσβΠϯ͕த৺తͳׂͰͨ͠ɻ
σβΠϯʁ ͜͜Ͱ͓͢ΔσβΠϯͱʁ
ϏδϡΞϧ ࢹ֮ใσβΠϯ IUUQXXXKKHOFUFMFNFOUTQEGFMFNFOUTQEG ࠎ֨ ใߏ ཁ݅ త σβΠϯϏδϡΞϧ͚ͩͰͳ͘ɺతΛ۩ମԽ͍ͯ͘͜͠ͱσβΠϯͰ͢͠ɺͻͱͭͻͱͭΛߟ͑Δ͜ͱσβΠϯͰ͢ɻ
σβΠϯʺͭ͘Δ ͭ͘Δ Ή͠ΖσβΠϯͷଟ͘ͷ෦ͭ͘ΔҎ֎ͷ͜ͱͩͱݴͬͯաݴͰ͋Γ·ͤΜɻ
ͭ͘Δ #PPUTUSBQ4UVEJP 8FCqPX 1JOHFOEP MBOEJOHQBHFJP "44&.#-: ͭ͘ΔͨΊͷαʔϏεͨ͘͞Μ͋Γ·͢ɻྫ͑8FCαΠτ͏ίʔσΟϯά͢Δ࣌Ͱͳ͍ͷ͔͠Ε·ͤΜɻ
ͭ͘Δ "QQMF)VNBO*OUFSGBDF(VJEFMJOF (PPHMF.BUFSJBM%FTJHO(VJEF σβΠφʔͷҙٛʁ ΤϯδχΞͷͨΊͷσβΠϯΨΠυϥΠϯᴷᴷσβΠφʔͷҙٛͲ͜ʹ͋ΔͷͰ͠ΐ͏͔ʁ
σβΠφʔ ΤϯδχΞ σβΠφʔͱΤϯδχΞᴷᴷ৬ೳʹۀ͞Ε͍ͯͯͨΓલͷΑ͏ʹײ͡ΒΕ·͕͢ɺͦͦҰॹͰ͋ͬͨͣͰͳ͍Ͱ͠ΐ͏͔ɻ
σΟϨΫλʔ ܦӦ Ϣʔβʔ σβΠφʔ ΤϯδχΞ ͞ΒʹࢲͨͪϢʔβʔͷͨΊʹͳʹ͔Λͭ͘Δɺͱ͍͏͜ͱΛߟ͑ͨ߹ʹɺ͜ͷϢʔβʔ·Ͱʹ͋ΒΏΔਓ͕հࡏ͠·͢ɻ
Ϣʔβʔ͕͍͍͢Α͏ʹσβΠϯͨ͠ ΠϯλϑΣʔεͱͯ͠ͷಓ۩ɺ͔ͭͯ͏ਓ͕͍͘͢࡞Δɺͭ·Γ͏ਓ͕σβΠϯΛ͍ͯ͠·ͨ͠ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ άϥϑΟ οΫ σβΠϯ ΠϯςϦΞ σβΠϯ ࢈ۀֵ໋Ҏ߱ɺͦΕͧΕͷۀͰσβΠφʔͱͯ͠ͷઐੑཱ͕֬͞Ε·ͨ͠ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ ΠϯςϦΞ σβΠϯ άϥϑΟ οΫ σβΠϯ Ͱߟ͑ͯΈΕɺࢲͨͪͷීஈͷੜ׆ͷதͰͦΕͧΕͷσβΠϯྖҬΛҙࣝ͢Δ͜ͱͳ͘ɺମݧҰຊͷઢͷΑ͏Ͱ͢ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ άϥϑΟ οΫ σβΠϯ ΠϯςϦΞ σβΠϯ ༏ΕͨͦΕͧΕͷσβΠφʔɺ͓ޓ͍ͷྖҬΛΧόʔ͠߹͍ͳ͕ΒɺϢʔβʔʹҧײͳ͘Ұຊͷମݧʹͭͳ͍͛ͯ·͢ɻ
͜ΕΒΛʮͭͳ͙ʯɻ͜Ε·͞ʹσβΠφʔͰ͔͠Ͱ͖ͳ͍͜ͱͩͱࢥ͍·͢ɻ ͦΕͧΕͷσβΠϯྖҬ͕ࣾձΛߏ͢Δݱʹ͓͍ͯɺͦΕҒେͳྗΛ͍࣋ͬͯΔͱݴ͑·͢ɻ
σβΠϯʹͭͳ͙ Ϟϊ αʔϏε ͜ͷΑ͏ʹɺσβΠϯͱͭ͘ΔͷͰͳ͘ʮͭͳ͙ʯ͜ͱʹ͋Δɺͱ͍͏͜ͱ͕͔͖ͬͯ·ͨ͠ɻ ϞϊͱαʔϏεͷͦΕͧΕͷσβΠϯ͕͋ΓɺͦΕΒΛߦ͖དྷ͢ΔϢʔβʔͷͨΊʹͭͳ͙͜ͱ͕σβΠϯɺͱ͍͏ߟ͕͑͋Γ·͢ɻ ϑϩϯτΤϯυͦͷද໘తͳͷʹࢹ͕ͪ͠ʹͳΓ·͕͢ɺ͜ͷʮͭͳ͙ʯͱ͍͏͜ͱ͕σβΠϯࢹͰ͢ɻ
ϞϊͷσβΠϯ Ϟϊ ʮϞϊ͔ΓσβΠϯͯ͠ͳΒͳ͍ʯᴷᴷࠓϞϊͷ࣌Ͱͳ͘ɺίτɺମݧͷ͔࣌ͩΒͱ͍͏͜ͱͩͱࢥ͍·͢ɻ ͔͠͠ϞϊΛσβΠϯ͍ͯͨ͠ɺ͔ͭͯͷܳۀσβΠϯʹɺͱ͋Δߟ͕͑ਫ਼௨͍ͯ͠·ͨ͠ɻ
༻ ඒ ͷ ༄फӻ 1889-1961 ຽܳӡಈ IUUQXXXNJOHFJLBOPSKQBCPVUZBOBHJTPFUTVIUNM
༄फӻ 1889-1961 ༻ͱඒ͕݁ΕΔͷɺ ͜Ε͕Ͱ͋Δ ༻ͱ͍͏ͷػೳͰͳ͘ɺ ৺ͷ༻Ͱ͋Δ ʮͷಓʯ ༻ ඒ ͷ
Ұൠతʹػೳඒͱ͍͏ͷ͕͋Γ·͕͢ɺ͜ͷʮ༻ͷඒʯʮ৺ʯͱ͍͏ݴ༿Ͱ৺ͷॆΛॏཁࢹ͍ͯ͠·͢ɻ ৺ͷॆͱࠓͰݴ͏69ͰಘΒΕΔͷͰ͢ɻඒ͠͞ɺ͏ͷͷ৺͕ຬͨ͞Εɺ ͦ͜ʹඋΘΔػೳΛࢦ͍ͯ͠Δͱ͔࣌Βݴ͍ͬͯͨ͜ͱʹͳΓ·͢ɻ
σβΠϯͷࢹ σβΠϯʺͭ͘Δʜͭͳ͛Δ σβΠφʔͱΤϯδχΞ ͭ͘Δ͜ͱͬͱ؆୯ʹ
ײੑΛຏ͘ ͦͯ͠σβΠϯʹͲ͏ͯ͠֎ͤͳ͍ඞཁͳʮײੑʯσβΠφʔ͚ͩͷͰ͋Γ·ͤΜɻײੑΛຏ͘ͱ͍͏͜ͱɺͦΕͧΕͷࣄͷྖҬΛ ͛ͯϞϊΛݟΔ͜ͱ͕Ͱ͖·͢ɻྗษֶͰͳ͘ɺϞϊͷݟํΛগ͠ม͑Δ͜ͱͰײੑ্͕Δͱࢥ͍ͬͯ·͢ɻ ײੑΛຏ͖ɺࠓ͓ͨ͠Α͏ͳσβΠϯࢹΛ࣋ͭ͜ͱͷํ͕ࣄͷ࣭Λม͑ΒΕΔͱࢥ͍·͢ɻ
ඒ͍͠ Ԓ͔ ͔ ࣸਅΛࡱΔతมΘΓ·͕ͨ͠ɺ͖Ε͍ͩͳͱࢥ͏ॠؒΛ͙͢ʹ4/4ʹྲྀͯ͠͠·͍ͬͯ·͢ɻ σδλϧԽࣗવʹ͍ͨ͢Δײੑ͑͞σδλϧͷதʹ͠·͍ͬͯΔ͜ͱ͕͋Γ·͢ɻͦΕͰײੑʹ͔ͭͳ͍··ʹͳΓͦ͏Ͱ͢ɻ ͦͦײੑඒ͍͠ɺԒ͔ɺ͔ͳͲɺͦ͏ײ͡ΔॠؒͰ͢ɻ
ۭΛͳ͕Ίͯ៉ྷͩͳͱࢥ͏͚ͩͰ͍͍ͱࢥ͍·͢ɻۭຖҧ͏৭Ͱɺຖܾͯ͠ಉ͡৭ͳ͍ͱݴΘΕ͍ͯ·͢ɻ ؟Ͱݟͯɺ4/4Ͱͳ͘৺ʹײΛೖΕΔ͜ͱ͕ײੑΛຏ͘ҰาʹͳΓ·͢ɻ ͳʹࣸਅʹࡱΒͳͯ͘ɺهԱͷதʹೖΕ͓͚ͯͩ͘Ͱ͍͍ͱࢥ͍·͢ɻ
͓͍͍͠ɺ͓͍ͦ͠͏ɻͦ͏ࢥ͑ΔͷײੑͰ͢ɻྉཧͷϓϩηεσβΠϯʹࣅ͍ͯ·͢ɻ ͍͠ςΫχοΫݟͨͷΓ͚Ͱͳ͘ɺ०ͷͷͦͷͱ͖৯͍ͨɺ৯ͯΒ͍͍ͨͳͱࢥ͏ͷΛߟ͑ͯɺΈ߹ΘͤΔɻ Ͳ͏ͬͨΒ͖Ε͍ʹͰͳ͘ɺ͓͍͘͠ͳΔ͔Λௐཧͯ͠ߟ͑Δ͜ͱσβΠϯͷϓϩηεͰ͢ɻ
ཧղ ؍ ఆٛ ૾ ࢼ࡞ ͏ Կ͕͖ʁ ०ͷͷʁ ݙཱΛߟ͑ ম͖Ճݮʁ
ຯݟΛͯ͠ ঌ্͕͠Ε σβΠϯࢥߟͱ͍͏ͷ͕͋Γ·͕͢ɺͷΛ࡞ΔલʹԿ͕ඞཁͳͷ͔Λཧղ͢ΔɺͲ͏ͳͷ͔ͬ͘͡Γ؍͠ɺΛఆٛ͢Δɻ ఆٛ͞Εͨͷ͔Β૾͠ɺࢼ࡞ͯ͠Έ࣮ͯࡍʹͬͯͲ͏͔Λςετ͢ΔΓํྉཧಉ͡Ͱ͢ɻ
࠷ޙʹ
ػೳ͚ͩͰղܾͰ͖ͳ͍ෆ߹ཧ͕͋͞Δɻ ࠷ޙʹͰ͕͢ɺࢲ͕σβΠϯͱ͍͏ͷΛ௨͍ͯ͠·ߟ͍͑ͯΔ͜ͱͰ͢ɻ ػೳ͚ͩͰղܾͰ͖ͳ͍ෆ߹ཧ͞ᴷᴷ͜Ε͜Ε͔ΒͲΜͳʹศརͳͷ͕Ͱ͖ͯͦͷͷ͚ͩͰຬ͠ͳ͍ෆ߹ཧ͞ ඞͣΔͱݴ͏͜ͱͰ͢ɻෆ߹ཧ͞Λগͳ͘͢ΔͨΊʹମݧΛҰຊʹ͢ΔͨΊʹσβΠϯͷߟ͑ํΛେʹ͍ͨ͠Ͱ͢ɻ
ྖҬͷதͰٕज़Λڝͬͯྑ͔͔ͬͨ࣌Βɺ ྖҬΛ֦ு͠ͳ͕Βͭͳ͕ΓΛ͍ͭͬͯ࣌͘͘ɻ ࠓ͔ͭͯͷͦΕͧΕͷྖҬͰ/PΛͱΔ͜ͱͰͳ͘ɺͦΕΒΛ֦ுͯͭ͠ͳ͕ΓΛ͍ͭͬͯ࣌ͩ͘͘ͱࢥ͍·͢ɻ ྖҬͱσβΠϯͰ͋ͬͨΓΤϯδχΞϦϯάͰ͋ͬͨΓͰ͢ɻ ৬ҬʹͱΒΘΕͳ͍ΓํͰσβΠϯͷྗͰͭͳ͍͖͍͛ͯͨͱࢥ͍ͬͯ·͢ɻ
σβΠφʔ͕ৗʹҙࣝ͠ɺ ຊͷྑ͞Λࠜఈ͔Βม͍͑ͯ͘༐ؾ͕ඞཁɻ ͋ΒΏΔͷσβΠϯ͞Ε͍ͯ·͢ɻଟ͘ͷແ໊ͳσβΠφʔʹΑͬͯɺಛʹ*5ͷσβΠϯ͢Ͱʹࣗવ౫ଡ͞Ε͍ͯΔ͔͠Ε·ͤΜɻ ͰσβΠφʔਅͬਖ਼໘͔Βຊͷྑ͞Λৗʹҙࣝͯ͠ม͍͑ͯ͘༐ؾ͕ඞཁͩͱࢥ͍ͬͯ·͢ɻ ؆୯ʹͭ͘ΕΔ͔Βͱ͍ͬͯσβΠϯ͢Δ͜ͱΛΊͳ͍Ͱ͍ͩ͘͞ɻ
ͦΕʹଟ͘ͷײੑΛඞཁͱ͢Δɻ ײੑ͕ͳ͍··ͰɺඞͣյΕΔၪ͍ͷɻ ײੑʮײͨ͡ऀউͪʯ ײੑਓؒͰ͋Ε୭͕ຏ͚ΔͷɻಛʹຊਓͷײੑૉΒ͍͠ͱݴΘΕ͍ͯ·͢ɻσβΠϯͱ͍͏ߦҝɺײੑ͕ͳ͍··औΓΉͱɺ ؆୯ʹର͕͜ΘΕͯ͠·͏͔ͳ͍ͷͰ͢ɻ͔ͩΒײੑΛຏ͘͜ͱΛࢭΊ͍͚ͯͳ͍ͱࢥ͍ͬͯ·͢ɻ ͦͷײੑײͨ͡ऀউͪͰ͢ɻੜ׆ࣗવͷதʹͨ͘͞Μ͋Γ·͢ɻ
Why Design? ΤϯδχΞɺσβΠφʔؔͳ͘ࠓσβΠϯ͕ٻΊΒΕ·͢ɻͳͥ࡞Δͷ͔ʁΛߟ͑Δ͜ͱ͏σβΠϯࢹͰ͢ɻ ͜Ε͔Βࢲແ໊ͳσβΠφʔͱͯ͠ɺ͍ͭͷؒʹ͔ͦ͜ʹ͋ΔΑ͏ͳσβΠϯΛ৺͕͚͍ͨͰ͢ɻಛʹ6*ͳͲۭؾͷΑ͏ʹɺͳʹײ͡Β Εͳ͍͘Β͍ͳͷͰ͋Ε͍͍ͳͱࢥ͍·͢ɻօ͞ΜͷσβΠϯͲΜͳͷͰ͠ΐ͏͔ʁ·ͨσβΠϯʹ͍ͭͯߟ͑Λ͓ฉ͔͍ͤͩ͘͞ɻ
Thank you http://ykazu.com/