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The Next Generation of Developer-First Products

The Next Generation of Developer-First Products

Zeno Rocha

June 09, 2021

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  1. 58% of developers indicated they have budget authority, not merely

    budget influence “ ” https://www.techrepublic.com/article/developers-now-control-a-big-chunk-of-enterprise-budgets-heres-how-to-reach-them Evans Data Corporation (2018)
  2. US has the largest population of developers India's developer population

    will overtake the US by 2024 https://www.daxx.com/blog/development-trends/number-software-developers-world APAC region 
 shows the 
 strongest growth LATAM has the second strongest growth
  3. Bottom Up Approach Developer Input Management 
 Evaluation High 

    Ownership Top Down Approach Management Vision Developer 
 Task Execution Less 
  4. Atlassian 2002 Cloudflare 2009 Dynatrace 2005 GitHub 2008 Heroku 2007

    JetBrains 2000 Liferay 2004 MongoDB 2007 Twilio 2008 OutSystems 2001 Splunk 2004 MuleSoft 2006
  5. Algolia Auth0 Datadog DigitalOcean Docker Elastic Expo Firebase HashiCorp Nylas

    Plaid Pusher Runscope Segment Sentry Snowflake Stripe Webflow 2012 2013 2010 2012 2013 2012 2013 2011 2012 2013 2013 2010 2013 2011 2012 2012 2010 2013
  6. CodeSandbox CodeStream Fauna Gatsby GitLab LaunchDarkly Mux PopSQL Postman Prisma

    RapidAPI Readme Replit Retool Split Strapi Vercel 2017 2017 2015 2015 2014 2014 2015 2017 2014 2016 2015 2014 2016 2017 2015 2016 2015 Netlify 2014
  7. The Next 
 Generation Faster time-to-market Use low-code & no-code

    Enterprise-ready from day 1 Main Characteristics >
  8. Apideck 2018 Doppler 2018 Fig 2020 Linear 2019 PlanetScale 2018

    Railway 2020 Raycast 2020 Render 2018 Roboflow 2019 Supabase 2020 Temporal 2019 WorkOS 2018 Gitpod 2019 Bannerbear 2019 Nhost 2018 SuperTokens 2019 Budibase 2019 Appwrite 2019
  9. Hick’s Law 
 The time it takes to make

    a decision increases with the number and complexity of choices. 😫
  10. Obviously murder and graffiti are two vastly different crimes. But

    they are part of the same continuum, and a climate that tolerates one is more likely to tolerate the other. “ ” https://www.nber.org/digest/jan03/what-reduced-crime-new-york-city Former NYC Mayor (1998)
  11. Broken Window Theory 
 Visible signs of crime and

    civil disorder create an urban environment that encourages further crime and disorder. 🧐
  12. The Los Angeles school district spent $1.3 billion on new

    iPads and curriculum, only to find that only 
 1 teacher out of 245 classrooms was actually using them. “ ” https://www.latimes.com/local/la-me-ipad-eval-20140918-story.html LA Times (2014)
  13. Buyer vs. User Dilemma 
 One approach is not

    inherently better than the other. It’s a matter 
 of what kind of company do you want to be and how to balance. 🤨
  14. Jakob’s Law 
 Users will transfer expectations they have

    built around one product to another that appears similar. 🤔
  15. Linux is a cancer that attaches itself in an intellectual

    property sense 
 to everything it touches. “ ” https://www.theregister.com/2001/06/02/ballmer_linux_is_a_cancer Steve Ballmer, Microsoft CEO (2001)
  16. Microsoft now owns… 
 1. The most popular code

    editor (14M users) 2. The biggest package manager (10M users) 3. The largest developer community (40M users) 🤑
  17. We lint our code. 
 We unit test our code.

    We use CI/CD on our code. We fix tech debt for our code. We build roadmaps for our code.
  18. Why don't we lint our docs? 
 Why don't we

    unit test our docs? Why don't we use CI/CD on our docs? Why don't we fix tech debt for our docs? Why don't we build roadmaps for our docs?
  19. 0 25 50 75 100 Region 1 Directory Sync Single

    Sign On Magic Link Dashboard Support Ticket Trends
  20. Safety Belonging Esteem Physiological Self Actualization Maslow's Hierarchy of Needs

    Food, water, sleep Financial, personal, housing Friends, family, relationships Confidence, respect from others Peace, knowledge, innovation
  21. Reliability Usability Extensibility Functionality Creativity DX Hierarchy of Needs RESTful,

    JSON, OAuth Uptime, Latency, InfoSec Docs, SDKs, Demos, Changelog CLI, GraphQL, OpenAPI, Webhooks Free Merch, API Explorer, Surprises