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Introduction to User Experience Design

Introduction to User Experience Design

Slide deck presented for Kemakom Goes to School online talk event on 12 Agustus 2020.

Afnizar Nur Ghifari

August 12, 2020
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Transcript

  1. Outline Introduction What exactly is User Experience? User Experience Processes

    UX in Real World 1 2 3 4 5 6 How to get started? Recap
  2. They provide different user experiences. The dirt path is a

    shorter path and great in ideal conditions. The concrete path is longer, but is a better choice when it’s raining and you don’t want to jump mud puddles. What exactly is User Experience?
  3. The picture is misleading This fails to explain what UX

    is, and for no reason whatsoever, puts Design and UX in conflict, and even more so, it smirks and with a smug look puts UX in superior position to Design. What exactly is User Experience?
  4. Design is a process, a method, a toolkit, a verb

    (to design) which is used by people to create various User Experiences.
  5. Design is a method, and UX is a desired outcome — outcome

    based on user research, heuristics, requirements, etc.
  6. User Interface design User Research Interaction Design Graphic Design Visual

    Design Usability User Testing Product Design Copywriting Prototyping Information Architectu Animation Presentation Communication Collaboration UX Nowadays
  7. User Interface design User Research Interaction Design Graphic Design Visual

    Design Usability User Testing Product Design Copywriting Prototyping Information Architectu Animation Presentation Communication Collaboration What UX Actually is
  8. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Short Version UX Processes
  9. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru
  10. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru Akibat pandemi, kegiatan les privat perlu dilakukan secara daring
  11. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru Guru Les dan Siswa
  12. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru Learning Management System Dimana guru bisa memberikan materi dan siswa dapat mengaksesnya secara online
  13. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru As student, I want to learn difficult subject from home, so that I can have a good score
  14. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru Search private teacher
  15. 1. 2. 3. 4. 5. 6. 7. 8 Start with

    a problem you’re trying to solve Who are you trying to solve it for? Ideate and explore an idea for a product/ Write a user story showing how you solve their problem. Design a screen flow. Create a prototype. Test the prototype. Go back to step 5 and repeat. Ruangguru
  16. Something to keep in mind for UX Processes We place

    the user at the center of our thinking. UX Design requires process, not just tools. Process is not one size fits all.
  17. Questions Who are our users and what do they need

    What purpose does the product serve for those users? What are the business goals in creating this product? What currently exists to serve the same purpose? 1 2 3 4 Empathise
  18. Gathering Data Conduct user interviews Conduct user and stakeholder surveys

    Review analytic data from existing products Receive business goals from stakeholders Establish any known technical limitations 1 2 3 4 5 Empathise
  19. Synthesize Data User data becomes persona Build a business case

    for your product or feature Map out competition 1 2 3 Empathise
  20. Define Empathy mapping, reflect the four key traits that the

    users demonstrated/possessed during the observation stage. Problem Statement “How Might We” Questions 1 2 3
  21. Example of Problem Statement “The boarding protocols use by Garuda

    Airlines should aim to get each flight’s passengers aboard the plane quickly and efficiently so that the plane can take off as soon as possible...” 1 2 3
  22. Ideate Brainstroming together with others, creating close collaboration Rapidly explore

    and share ideas with stakeholdes, client, and users Exercises may be done over time as data is collected, exploring ideas will open more questions and possibilities. 1 2 3
  23. Information Architecture Taxonomy of features Hierarchy of content 1 2

    Ideate The content of an experience, organized in a logical manner as a basis for how the user will interact with it.
  24. Low-fidelity Design Wireframes are functional drawings There is no one

    correct style of wireframing Low-fidelity design should start very rough and can be refined through iteration. 1 2 3 Prototype Start from a wireframes. Wireframes are diagram that establish layout, hierarchy of content, and the state of an elements.
  25. Get Real Feedback Start with simple, low-fidelity prototype Refine your

    visual design as you iterate on your ideas 1 2 Test The best method to refine an experience is to involve real users and gather feedback
  26. Who does UX? User Researcher Identifies user behaviours, goals and

    needs through interviews, studies, and surveys. UX Designer/ Interaction Designer Define interactions, user flows, wireframes, low-fidelity design, high-fidelity design.
  27. Who does UX? UI Engineer Build the system by interpreting

    the functional specification, sitemaps, wireframes. Content Strategist Refers to the planning, development, and management of content—written or in other media.
  28. It’s easy and actionable You can do it know. It

    takes just a second. Don’t worry you can change your niat later.
  29. Recap Introduction What exactly is User Experience? User Experience Processes

    UX in Real World 1 2 3 4 5 6 How to get started? Recap