デザイン・イネーブルメントの理論構築と実践 / 現場から組織にデザインを浸透させる：実践例と最新研究から学ぶボトムアップ戦略

2024年12月13日（金）に立命館学園新拠点「ROOT」にて開催したイベントの登壇資料です。

デザイン・イネーブルメントの理論構築と実践
24th DMI: Academic Design Management Conferenceにて発表した「デザイン・イネーブルメント」という、非デザイナーにデザインの実践をインストールするアプローチの立命館大学デザイン科学研究所とゆめみの共同研究の成果についても共有します。この研究から構築された理論的枠組みを紹介し、現状をより好ましいものに変えるための実践を行う主体に求められるデザインの知識・技能を見極め、伴走型の支援を効果的に行うイネーブルメントの概念を用いた事例を説明します。

Transcript

1. 20 2 4 . 12 . 1 3 Akira Motomura @ YUMEMI DML x YUMEMI
2. 2 0 DML x YUMEMI
3. 3 ΞϝϦΧͰίϛϡχέʔγϣϯσβΠϯΛֶͼɺα ϯϑϥϯγείͷσβΠϯϑΝʔϜͰɺIoTɾιϑτ ΢ΣΞαʔϏε౳ͷϓϩδΣΫτʹࢀըɻؼࠃޙɺ גࣜձࣾΏΊΈʹೖࣾɻ ݱࡏ͸ɺσδλϧઓུʹؔΘΔϓϩδΣΫτਪਐ΍ σβΠϯਓࡐҭ੒ɺ૊৫ಋೖࢧԉΛߦ͏ɺΏΊΈͷ σβΠϯɾΠωʔϒϧϝϯτࣄۀ੹೚ऀΛ຿ΊΔɻ ຊଜষʢAkira Motomuraʣ ΏΊΈɹࣥߦ໾һ / γχΞɾαʔϏεσβΠφʔ ໋ཱؗେֶσβΠϯՊֶݚڀηϯλʔ٬һݚڀһ HCD-Netೝఆ ਓؒத৺ઃܭઐ໳Ո DML x YUMEMI
4. 4 ձ໊ࣾ גࣜձࣾΏΊΈ ઃཱ೔ 2000೥1݄27೔ ैۀһ਺ 393໊ʢ2024೥4݄࣌఺ɺਖ਼ࣾһͷΈ׵ࢉʣ ࣄۀ಺༰ ΠϯλʔωοταʔϏεͷاը/։ൃ/੍࡞/ӡ༻ࢧԉ ॴࡏ஍ ౦ژΦϑΟε ˟154-0024 ౦ژ౎ੈా୩۠ࡾݢ஡԰2-11-23 αϯλϫʔζB౩7֊ʢ༣ศ෺ड෇8֊ʣ ژ౎ΦϑΟε ˟600-8411 ژ౎෎ژ౎ࢢԼژ۠ӊؙ௨࢛৚Լϧਫۜ԰ொ620൪஍ COCONӊؙ 4֊ ח૔ΦϑΟε ˟248-0014 ਆಸ઒ݝח૔ࢢ༝ൺϲ඿2-9-62 FORUM 302 DML x YUMEMI
5. 5 Web DML x YUMEMI
6. 6 GODD DESIGN AWARD 20 2 4 HOPE / GOOD DESIGN AWARD 2 0 23 auPay / KDDI au 20 24 / JCB 20 24 / NTT GOOD DESIGN AWARD 2 0 23 taknal / GOOD DESIGN AWARD 2 0 23 Enta NFT / 20 23 / 20 20 / au DML x YUMEMI
7. 7 DML YUMEMI 0 1 2 DML x YUMEMI
8. 8 1 DML YUMEMI DML x YUMEMI
9. 9 YUMEMI Design Service Canvas 1 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/
10. 10 YUMEMI Design Service Canvas 2 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/ UX/UI UX/UI
11. 11 1 / 2 DML x YUMEMI https://bizzine.jp/article/detail/ 9441
12. 12 2 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/palatte/design-enablement
13. 13 DML x YUMEMI https://yumemi.co.jp/dml_yumemi_ 231215
14. 14 2024 DML x YUMEMI https://www.dmi.org/page/ADMC 20 24 Proceedings https://www.ritsumei.ac.jp/research/rcds/ fi le/ 20 24 / 14 _rcds_ 4 .pdf
15. 15 2 DML x YUMEMI
17. 17 1 / 3 DML x YUMEMI 
 (Buchanan, 20 0 1 ; Davis & Dubberly, 2023 ; Dubberly, 2017 ) (Archer, 197 9 ; Buchanan, 1992 ; Cross, 1982 ; Dubberly, 202 2 ; Rittel & Webber, 1973 ) 
 
 ( 2 01 5 , 20 19 )
18. 18 2 / 3 DML x YUMEMI https://www.jpo.go.jp/resources/shingikai/kenkyukai/kyousou- design/document/index/ 01 houkokusho.pdf https://www.meti.go.jp/shingikai/economy/kodo_design/pdf/ 20 190 32 9 _ 02 .pdf https://www.meti.go.jp/policy/it_policy/jinzai/skill_standard/ 20 240 70 8 -p- 1 .pdf
19. 19 3 / 3 DML x YUMEMI
20. 20 DML x YUMEMI 2
22. 22 DML x YUMEMI ⾒ Adopted from Cross, 19 82 , p. 221
23. 23 DML x YUMEMI ( ) ( ) enablement (Townsend et al., 2 00 2 ; Townsend & Polatajko, 2007 )
24. 24 DML x YUMEMI Adopted from Townsend & Polatajko, 2007 Description Adopt Advocate Coach Collaborate Consult Coordinate Design/Build Educate Engage Specialize Propose and use appropriate methods of interventions based on clients di ff erent needs and circumstances For clients, argue and challenge a status-quo that hinders new perspectives to make relevant stakeholders recognize issues Support clients to recognize their needs, motivations, and goals though a partnering conversation Based on a mutual respect between clients and professionals, work together in order to attain a common outcome Listen to clients and give advice to clarify di ff erent available options for change Gather multiple information and resources and connect them with clients for the purpose of achieving a speci fi c result Develop a tool, service, and program that can support clients needs and goals Provide information and instructions, regardless of media used, that can foster active participation of client and promote their positive changes Demonstrate various activities and methods to engage clients in a process instead of telling them to do so Employ appropriate speci fi c theories, skills, and methods to address clients needs and situations 1 2 3 4 5 6 7 8 9 1 0
25. 25 DML x YUMEMI 

27. 27 DML x YUMEMI (McNi ff , 2002 ; Nakamura, 2 008 ).
28. 28 - DML x YUMEMI 
 - (Sato, 20 0 8 ) 1 1 2 3 1 2 3 2 1 2 3 3 1 2 3
29. 29 DML x YUMEMI 
 3 1 . 2 . 3 .
30. 30 DML x YUMEMI A B C D E F G ID 3 15 2 0 15 2 0 20 3 5 10 5 10
31. 31 DML x YUMEMI 1 2023 / 2 ( 1 month) 
 2023 / 3 ( 1 month) 2023 / 5 8 ( 4 months) 2023 / 9 ( 0 . 5 month)
32. 32 DML x YUMEMI 1 2023 / 2 ( 1 month) 
 2023 / 3 ( 1 month) 2023 / 5 8 ( 4 months) 2023 / 9 ( 0 . 5 month) 2 2023 / 9 ( 0 . 5 month) 2023 / 10 ( 1 month) 2023 / 11 2 0 24 / 3 ( 5 months) 
 
 2024 / 3 ( 1 month)
33. 33 DML x YUMEMI 1 - 2 - Educating Designing/building 
 Consulting Adapting Engaging Collaborating Collaborating Adopting and consulting Coordinating, educating, and engaging
35. 35 Pulling 
 Coach 
 Collaborate Pushing 
 Advocate 
 Consult 
 Coordinate 
 Design/Build 
 Educate Demonstrating Adopt 
 Engage 
 Specialize DML x YUMEMI
36. 36 1 2 3 
 
 DML x YUMEMI
37. 37 DML x YUMEMI Pulling Demonstrating Pushing Designerly ways of knowing Scienti fi c thinking Humanistic thinking
38. 38 DML x YUMEMI Pulling Demonstrating Pushing Designerly ways of knowing Scienti fi c thinking Humanistic thinking
39. 39 
 3 pulling pushing demonstrating 
 DML x YUMEMI
40. 40 Get in touch Website X note LinkedIn https://designservicecanvas.yumemi.co.jp https://twitter.com/akira_motomura https://note.com/akiramotomura https://www.linkedin.com/in/akiramotomura Special thanks to: Kazaru Yaegashi Yuichiro Oda Mika Isobe Masaaki Nonoyama DML x YUMEMI