Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
1
50
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Tweet
Share
Other Decks in Business
See All in Business
株式会社ユビレジ_採用ピッチ資料 / Ubiregi_CompanyProfile
ubiregi_saiyo
0
6.2k
Tokyo支援ナビ
tokyo_metropolitan_gov_digital_hr
1
420
Insurance Distribution for Reiwa-era
hakusansai
2
250
Aoba-BBT's Corporate Brochure
aobabbt
0
220
コーチ・エィのご紹介2
coacha
0
190
エンジニア応募者様向け_会社説明資料_202410
brainpadpr
0
1.6k
採用ピッチブック
macloud
3
59k
株式会社FLINTERS会社紹介資料
flinters
0
710
鳥取最上インクス/ 求職者向け会社紹介
oneterasu
0
150
ブレインパッドXaaSユニット紹介資料(キャリア採用向けweb公開版 )
brainpadpr
0
14k
HireRoo Culture Deck(日本語)
kkosukeee
1
24k
Cobe Associe: Who we are? /コンサル・市場調査・人材紹介のCobe Associe
nozomi
6
18k
Featured
See All Featured
Designing Experiences People Love
moore
138
23k
A designer walks into a library…
pauljervisheath
202
24k
GraphQLの誤解/rethinking-graphql
sonatard
66
9.9k
Into the Great Unknown - MozCon
thekraken
31
1.5k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
7
150
Making the Leap to Tech Lead
cromwellryan
132
8.9k
Statistics for Hackers
jakevdp
796
220k
Thoughts on Productivity
jonyablonski
67
4.3k
Faster Mobile Websites
deanohume
304
30k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
107
49k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
664
120k
jQuery: Nuts, Bolts and Bling
dougneiner
61
7.5k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ