Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
1
53
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Tweet
Share
Other Decks in Business
See All in Business
製造業界の人とアジャイルをやってみたよ
toshiaki0315
1
560
Agentic AIを用いたサプライチェーン最適化
mickey_kubo
1
110
あつまれ_POの森_プロダクトオーナー初心者のためのやさしいQ_Aセッション.pdf
nolick1219
4
1.5k
なぞる事例コンテンツ制作サービス_NAZORU_CASE
nazoru
PRO
0
300
ソニックガーデン経営組織論(2025/10版)
kuranuki
1
2.9k
ゼネラル・パーチェス株式会社_ 会社説明資料
hr_team
0
380
Mercari Group Code of Conduct
mercari_inc
0
260
株式会社STYZ会社概要資料
culumu
1
470
ワンキャリア 会社説明資料 / Company Deck
onecareer
7
250k
採用ピッチ資料
awesome22
0
410
Algomatic Works Company Deck
algomatic
PRO
1
1.2k
メルカリグループ行動規範
mercari_inc
0
590
Featured
See All Featured
What’s in a name? Adding method to the madness
productmarketing
PRO
24
3.7k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
23
1.5k
Done Done
chrislema
185
16k
We Have a Design System, Now What?
morganepeng
53
7.8k
Agile that works and the tools we love
rasmusluckow
331
21k
Site-Speed That Sticks
csswizardry
13
930
Docker and Python
trallard
46
3.6k
Fireside Chat
paigeccino
41
3.7k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
230
22k
Designing for Performance
lara
610
69k
What's in a price? How to price your products and services
michaelherold
246
12k
Writing Fast Ruby
sferik
630
62k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ