Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Segmentation, Targeting and Positioning in Mark...
Search
Alaka Acharya
September 11, 2023
Business
1
53
Segmentation, Targeting and Positioning in Marketing
A brief about STP and what do they mean in marketing.
Alaka Acharya
September 11, 2023
Tweet
Share
Other Decks in Business
See All in Business
HENNGE会社紹介資料/company_introduction
hennge
3
210k
【DearOne】Dear Newest Member
hrm
2
13k
メタファーの使い方
kinocoboy2
0
220
Sales Marker Culture book
salesmarker
PRO
44
77k
【Agile Japan2025 発表資料】AI時代におけるアジャイルチームの価値
agile_effect
0
240
ARI会社説明
arisaiyou
1
19k
【新卒採用資料】Natee Company Deck _202511
nateehr
0
150
エムスリーキャリア エンジニア採用資料 / M3C Engineer Guide
m3c
1
100k
GMOフィナンシャルHD 会社紹介資料
gmofh_hr_team
0
56k
機能より人で伸ばす - 個人開発アプリ収益化までの道 -
yutonakano
0
170
現場とIT部門の橋渡しをして3000人の開発者を救った話 / Talk. Collaborate. Support. Lessons from Bridging Field and IT
nttcom
2
1k
[NGA] カンパニーデック202511Ver.
ngaltd
PRO
1
220
Featured
See All Featured
Why Our Code Smells
bkeepers
PRO
340
57k
A better future with KSS
kneath
239
18k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
192
56k
Statistics for Hackers
jakevdp
799
230k
Side Projects
sachag
455
43k
Git: the NoSQL Database
bkeepers
PRO
432
66k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
55
3.1k
Build The Right Thing And Hit Your Dates
maggiecrowley
38
2.9k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
46
7.8k
The Illustrated Children's Guide to Kubernetes
chrisshort
51
51k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
27k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Transcript
0²²0y!0I²À§ Xywªj0ÀXyJ Alaka Acharya
7+(5($5(%,//,21 3(23/(,17+( :25/' %XWQRWHYHU\RQHFDQEH\RXUFXVWRPHU
ÇÀXyIªwÀX!² 6(*0(17$7,21 'LYLGHWKHPDUNHWLQWRGLVWLQFW JURXSRIFXVWRPHUV
²À§Xywªj0ÀXyJ &5,7(5,$6 'HPRJUDSKLF6HJPHQWDWLRQ $JH*HQGHU2FFXSDWLRQ 3V\FKRJUDSKLF6HJPHQWDWLRQ /LIHVW\OH+REELHV$FWLYLWLHV2SLQLRQ %HKDYLRUDO6HJPHQWDWLRQ :KDWWKH\EX\+RZRIWHQ" *HRJUDSKLF6HJPHQWDWLRQ &RXQWU\5HJLRQ6WDWH
²À§Xywªj0ÀXyJ 7$5*(7,1* :KLFKRIWKHVHJPHQWLVPRVWOLNHO\WR JHQHUDWHGHVLUHGUHVXOWV"
²À§Xywªj0ÀXyJ 6,=( $QGSRWHQWLDORIJURZWK &+226(<2857$5*(7%$6('21 352),7$%,/,7< :KRLVZLOOLQJWRVSHQGRQ\RX" 5($&+$%,/,7< $QGDFTXLVLWLRQFRVWV
ŸĻēƼƦƴŸūġƞƦƦöǛƴńöƴƛġƞƦŸŭöŢŊǥöƴŊŸŭŊŭǬƼġŭēġƦ ƴńġŊƞƦńŸƛƛŊŭļĚġēŊƦŊŸŭƦ͖
²À§Xywªj0ÀXyJ 326,7,21,1* Ɣ ,QΉXHQFH\RXUFXVWRPHUV SHUFHSWLRQ Ɣ 6HW\RXUSURGXFWRUVHUYLFHV DSDUWIURPWKHFRPSHWLWLRQ
'(9(/23,1*$675$7(*< 6<0%2/,& 6HOILPDJHEHORQJLQJQHVVHJR )81&7,21$/ 6ROYH\RXUFXVWRPHUVSUREOHPVJLYHWKHP JHQXLQHEHQHΈWV (;3(5,(17,$/ (PRWLRQDOFRQQHFWLRQWKDWFXVWRPHUV KDYHZLWK\RXUEUDQG
326,7,21,1*6+28/' 0$7&+<285&25( &203(7(1&,(6 Ɣ <RXUDELOLWLHV Ɣ <RXUUHVRXUFHV
w00ÀǪm0(0ª² 326,7,21,1*&$1*2:521* ,I\RX &5($7(7220$1<$662&,$7,216 '21273529,'(9$/8( 0$.(81%(/,(9$%/(&/$,06 )$,/72&20081,&$7(
3(36,$1'673 &21680(56/2<$/72 3(36, &21680(56/2<$/72 &2.( &21680(56:,7+326,7,9($77,78'(72:$5'6 %27+:,7+/2<$/7<72:$5'6%27+ 3(36,6(*0(176,760$5.(7,1727+5((*52836
7+$7&+$1*(',1
:KHQWKHOR\DOFXVWRPHUVRIFRNHZHUH LQIXULDWHGE\WKHQHZFRNHSHSVLXUJHGWKH IDQEDVHWRVZLWFKWRSHSVLLQVWHDG
ÀRyjæÇ