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Embracing AI in SEO:
How to 10x your SEO leveraging AI bots #BrightonSEO

Embracing AI in SEO:
How to 10x your SEO leveraging AI bots #BrightonSEO

Learn how to make the most out of AI in your SEO process.

Aleyda Solis

September 15, 2023
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  1. Embracing AI in SEO

    How to 10x your SEO leveraging AI bots
    Aleyda Solis

    ORAINTI
    speakerdeck.com/aleyda/
    @aleyda

    View Slide

  2. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Large language
    models (LLMs)
    represent the
    biggest

    change in the
    world of search
    since Google

    View Slide

  3. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    How will search change with Google SGE?

    You can take a look at this review I did when testing it
    https://www.aleydasolis.com/en/search-engine-optimization/a-few-thoughts-on-my-initial-google-sge-experience/

    View Slide

  4. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    AI’s
    LLMs are also
    disrupting
    how we
    produce
    everything in
    SEO

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  5. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    This is where we are now

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  6. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It has been also accelerated by Google accepting

    AI content as long as is high quality, original and useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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  7. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    As well as the launch of new AI tools and further
    integration of AI into the ones we currently use
    aiprm.com Writesonic Frase

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  8. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    For example, when generating content, with tools like

    Frase integrating easy to use at scale AI features
    frase.io

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  9. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    This has sadly already caused content originality and quality
    issues due to lack of validation, hurting SEO reputation & trust

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  10. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    AI on autopilot, despite the latest advancements will lack
    quality and only end up hurting your reputation & rankings

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  11. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATB
    It’s why for
    safe, quality
    results, it’s
    fundamental to
    follow a validation
    process, like the
    one of Aleksandr
    Tiulkanov

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  12. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It’s also
    important to
    consider what
    Large Language
    Models (LLMs)
    are and aren’t
    good for

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  13. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It’s possible to leverage AI in our SEO tasks for much
    more beyond content generation too
    Leveraging AI for Data
    Analysis and
    Visualization
    Language and Content
    Assistance SEO Technical Support Content Audits and
    Analysis
    Using AI to classify URLs and
    perform analysis across a data set
    Using AI tools to explain
    technical problems to non-
    technical stakeholders
    Using AI tools like Similar.ai and
    MerchStack for e-commerce
    Experimenting with AI tools to
    enhance content and generate
    micro-copies
    Automation and
    Efficiency
    Research and
    Competitive Analysis Report Automation Link building and
    Backlinks
    Looking for ways to improve
    efficiency, speed up audits and
    avoid manual errors
    Using AI tools for research,
    analysis and topic extraction
    Automating reports and showing
    the ROI of tasks
    Using AI tools to identify link
    opportunities and analyze
    backlink quality
    https://hub.seofomo.co/seo-auditing-survey/#14

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  14. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    SEO processes that do not
    take advantage of the
    opportunities offered by the
    latest AI functionalities, will
    struggle to be competitive
    EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO

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  15. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAINTI
    A balanced approach is necessary to maximize

    the benefits without compromising the outcome
    EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO

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  16. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Let’s take that into account when looking at different ways

    to leverage AI chatbots to maximize your SEO process
    Craft prompts for
    more accurate, well-
    defined, quality
    results
    Use AI chatbots to
    accelerate research,
    analysis and
    implementation
    processes
    Better integrate the
    output of AI
    chatbots into your
    SEO workflow

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  17. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    SEO PHASES


    Keyword & Competition Analysis
    Content Optimization
    Technical Optimization


    Link Building
    Measurement
    Reporting
    ChatGPT Based


    Tools & Resources Research
    Organization


    Content / SEO Tools
    Generation
    Chat Bots


    Search Engines Chat
    Bots
    With additional angles and ideas from my initial article
    ChatGPT for SEO, taking advantage of new features
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  18. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    We can use ChatGPT Plus w/ advanced data analysis
    and plugins, giving custom “SEO friendly” instructions

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  19. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    We can also use the Bing chatbot,

    or tools like Chatsonic

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  20. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Sorry, Bard.
    You’re just not
    ready yet.

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  21. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Let’s start by maximizing the quality of the
    output with clear and concise prompts
    Task Execution
    Expert validation
    and editing of the
    result
    1


    Clear and concise
    prompts
    2

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  22. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Use the 5Ws and the H to ensure concise prompts

    and maximize quality of results in fewer iterations
    • What [is the expected task]: Specify your task’s main action.


    ◦ Example: Create 5 title tags


    • Where [Is it going to be used]: The location where your task will be used.


    ◦ Example: To be featured in a white jeans’ category page


    • How [is the format / language / tone / structure / length / characteristics / constraints]: All
    the characteristics of your task.


    ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of
    no more of 50 characters each


    • Who [is the target audience]: Who’s the audience of your task


    ◦ Example: potential jeans buyers


    • When [is it going to be used]: Your task timing


    ◦ Example: at an ongoing basis


    • Why [you want to use it, the expected goal]: What’s the purpose of your task


    ◦ Example: to engage the audience and rank better in search results

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  23. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Like this we will
    obtain specifically
    relevant results in
    the first iteration,
    for example,
    when generating
    title tag ideas
    VS

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  24. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    I’ve created this prompt generator in Google Sheets
    using the 5Ws and the H for faster results
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/


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  25. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Copy the sheet and
    create a shortcut in
    your browser for
    easy access
    whenever you need
    a prompt and create
    your own library for
    your team for reuse
    =
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/


    View Slide

  26. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It’s time to unleash your SEO imagination!

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  27. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Use SEO tools
    plugins in ChatGPT
    such as the
    Serpstat one to get
    the most popular
    keywords for a
    topic along with
    their main metrics

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  28. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get the most
    popular questions
    of any trending
    topic, along with
    URLs that already
    answer them with
    the keymate.ai
    plugin

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  29. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Generate ideas for an
    article on a topic on your
    website, such as remote
    work, related to Vision
    Pro’s top questions to
    capitalize on its popularity

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  30. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    But, are these the right
    topics to rank for?


    Let’s see based on the
    best search results, using
    the BrowserPilot plugin

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  31. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Generate
    outline
    alternatives for
    the chosen
    article topic

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  32. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Obtain a
    content brief to
    develop an

    optimized
    article for the
    selected outline

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  33. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get a hub and spoke based on the PAAs obtained

    from AlsoAsked or your favorite keyword tool

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  34. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Do the same for main terms, with volume and intent,
    consolidating them, with titles and descriptions

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  35. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    You can also generate a visualization of them

    using ChatGPT’s “Show Me” plugin

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  36. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Forecast the clicks
    of the next few
    months based on
    historical GSC
    performance
    metrics using the
    Advanced Data
    Analysis mode

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  37. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    How about
    using it for
    competition and
    search intent
    analysis?

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  38. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get consistently
    mentioned
    products/
    services/topics
    in competitors
    pages in bulk
    using the
    WebPilot plugin

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  39. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Or ask for the top
    mentioned
    products/services/
    topics from the best
    ranked pages for
    your targeted query

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  40. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Or suggestions for
    new related topics,
    based on what has
    been covered on
    top ranked sites
    but without
    repeating them

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  41. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Validate if it’s
    possible to rank
    with the

    same page for two
    similar searches
    with the
    BrowserPilot plugin

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  42. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Check if it’s feasible to position in different

    international markets with the same page

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  43. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Verify what type of content is needed

    to position in different markets

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  44. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    And for strategic
    content creation?

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  45. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get content ideas
    based on trending
    videos on a topic

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  46. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Obtain titles,
    descriptions and
    hashtags
    suggestions to
    optimize these
    videos on YouTube

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  47. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get optimized title suggestions without copying

    those of top-ranked pages

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  48. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get different
    options for
    unique product
    descriptions,
    based on the
    best ranked
    pages for the
    product search

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  49. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Generate FAQs for
    your products based
    on those featured in
    the top ranked
    pages but without
    duplicating them

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  50. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Check if the generated FAQs comply with Google Helpful
    Content Best Practices and Get Suggestions for it

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  51. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get the pros and
    cons of your best
    products vs.
    similar ones based
    on top ranked
    pages
    information, but
    without copying it

    View Slide

  52. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Leverage ChatGPT
    plugins to get facts
    and statistics to
    integrate into your
    articles along with
    their sources

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  53. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Cross-check the facts and originality of the content

    and ask it to make it unique and factual if it isn’t yet

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  54. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    But how do
    you integrate this
    with existing SEO
    data and current
    workflow in a
    scalable way?

    View Slide

  55. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    SEO tools are now featuring ChatGPT in features within
    their interface, like SEOTesting, facilitating integration

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  56. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Eg. For
    underperforming
    pages with a lack of
    key terms in
    metadata, they offer
    AI suggestions, that
    are customizable

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  57. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    The Horseman SEO crawler also has GPT content
    recommendations and insights integration

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  58. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Eg. Creating
    meta descriptions
    for those pages
    that don’t have
    them and
    extracting top
    keywords

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  59. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Horseman also provides a “No Code” AI based interface

    to easily scrape and obtain data from the crawls

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  60. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @
    You can also use Sheets Add-Ons leveraging Open AI API

    to integrate with your existing information
    https://numerous.ai/


    https://gptforwork.com/

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  61. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Identify search intent or perform a sentiment

    analysis of existing keywords in bulk
    https://numerous.ai/


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  62. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN
    Detect the parent subject or main category

    of existing keywords to classify them
    https://numerous.ai/


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  63. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Generate titles, meta descriptions, H1s and FAQs for your
    content in bulk using extensions such as Numerous.ai
    https://numerous.ai/


    View Slide

  64. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE
    Rewrite the content of your templates to make it

    unique for different categories/locations/listings
    https://numerous.ai/


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  65. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    And not just for
    content, you can
    leverage AI
    chatbots to
    support auditing
    and technical
    SEO tasks

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  66. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Obtain
    speed and Core
    Web vitals
    metrics in bulk
    using the Website
    Performance
    Plugin

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  67. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get actions to take
    for improving the
    provided
    performance metrics

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  68. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS D
    Get the PHP code
    to automatically
    generate XML
    sitemaps for any
    new indexable URL
    that is published

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  69. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Generate a hierarchical navigation structure

    for a list of your Website URLs

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  70. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Obtain cross-
    linking suggestions
    for a list of

    URLs based on their
    semantic relevance

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  71. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get step by step
    instructions for
    canonicalizing via
    HTTP Headers on
    an Apache server

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  72. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get the PHP code
    to integrate
    FAQPage
    structured
    markup for any
    guide published
    on your website

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  73. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    And for
    link building
    related tasks?

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  74. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get a list of
    experts who have
    published on the
    desired topic with
    their contact
    information

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  75. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Get a list of
    relevant
    podcasts or
    YouTube
    channels to
    request an
    invitation

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  76. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    Obtain details of
    bloggers or
    journalists you will
    contact for
    reference when
    making pitches

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  77. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    USANDO CHATBOTS DE IA PARA 10X
    Generate
    your outreach
    emails by
    integrating this
    data to
    personalize your
    messages

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  78. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It’s about taking advantage of AI functionalities to

    enhance our SEO tasks without compromising quality
    Search Engine
    Chat Bots
    Resources and Tools
    based on ChatGPT
    Content / SEO
    Tools Chatbots
    ChatGPT SEO PHASES
    Content Optimization
    Technical Optimization
    Link Building
    Measurement
    Reporting
    Research
    Organization
    Generation
    TASKS
    Keyword & Competition Analysis

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  79. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    So does this mean that AI can replace SEOs?

    Only if you are a non-strategic SEO!
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  80. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    And if you don’t get involved in the management and
    coordination of SEO execution, which a bot can’t do
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  81. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    It’s time to leverage the available AI functionality

    to support and evolve your SEO work

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  82. EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO
    I’m Aleyda Solis


    * SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * SEOFOMO & MarketingFOMO Newsletters Author


    * Maker LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder
    Thank you!
    EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO

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