Keys to SEO Success in 2024 - #IGBAffiliate

SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
SEO Success in 2024 SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE

It has been challenging to do SEO lately…

Higher difficulty predicting results: search updates, the shift of organic real estate, Generative Search risk

Bigger implementation constraints: Higher Google quality requirements, New JS-reliant Web frameworks

Less buy-in, resources, and support to execute due to uncertainty, and other faster, easier-to-understand marketing channels

It’s not only you! It’s getting harder to achieve SEO goals Only 17% of SEOs said they achieved goals more than 90% of the time 53% of SEOs said it’s harder achieving SEO goals compared to 2 years ago https://hub.seofomo.co/seo-auditing-survey/

It’s possible to minimize these SEO challenges though

Let’s go through 3 keys for SEO success now Use AI to accelerate a cost effective execution while keeping quality results Future proof the content that matters for traditional search and LLMs with EEAT Normalize SEO testing to validate potential faster and gain further support 2. 1. 3.

1Future proof the content that matters for traditional search and LLMs with EEAT

Content has been commoditized in SEO by Google approving of AI content as long as is high quality, original and useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

This has been quickly “over” leveraged and the results have been of lower quality content unable to pass scrutiny

This also has made Google double down on the need to show actual experience and helpfulness in your content https://developers.google.com/search/docs/appearance/helpful-content-system

As well as real, first hand reviews, with a new system and guidelines targeting affiliate sites https://developers.google.com/search/docs/appearance/reviews-system

That if you don’t take into account, you can end up living on an organic search traffic rollercoaster https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

We can see how the content ranked in the top positions for queries like “online casino no deposit bonus” has shifted

How for “best online sportsbook” there’s a bigger mix of niche sites, along with reputable publications and UGC

There’s a pattern in the experience, helpfulness and expertise highlighted by top-ranked pages for these competitive queries Review criteria Authority Mentions Industry Stats Helpful FAQ Authorship

https://arxiv.org/abs/2311.09735 But is this a temporary tactic or something that can help your content in the future? A research was published about GEO

https://arxiv.org/abs/2311.09735 In the research, citations, quotations and stats were found to significantly boost source visibility in generative search results

#seohorrorstories23 by @aleyda from @orainti https://searchengineland.com/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393 Additionally, in many tests it has been shown that a high share of the top 10 ranked pages are used in the SGE too

So to be showcased well in the SGE, it’s fundamental to consolidate your rankings in traditional SERPs now and maximize your content EEAT signals

https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 You can use my content quality and helpfulness / EEAT Sheet checklist to revamp your content

https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer Accelerate the analysis by using the Helpful Content Analyzer GPT to assess it vs your top competitors

Leverage “People Also Ask” questions and those asked over social platforms (reddit, quota, etc) about the topic to enrich and expand the content further too

You can use keyword tools like AlsoAsked or Keyword Insights to quickly identify top questions to address Alsoasked and Keyword Insights

https://www.aleydasolis.com/en/seo-flowcharts/ It’s about the optimization alignment across areas and user journey to make the content best in class to compete

Still worried about the SGE? Here’s an SGE assessment checklist to help identify the potential risk for queries https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

Verify the SGE inclusion for major traffic and conversion driver terms you target, representative of different intents https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

Identify the traffic erosion risk to prioritize action depending on SGE type, inclusion and query fulfillment https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

Take a look at the already SGE featured pages and analyze their characteristics vs yours to identify opportunities https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

It’s possible to maximize your visibility for those queries that matter! Time to get ready

2Use AI to accelerate a cost-effective SEO execution while keeping high quality results

Large language models (LLMs) represent the biggest   change in the world of search since Google

AI’s LLMs are also disrupting how we produce everything in SEO and content

As well as bringing a new wave AI tools, further integration of AI into the ones we currently use and GPTs ChatGPT Writesonic Frase

As seen before, this has sadly already caused content quality issues due to lack of validation, hurting reputation and trust

USANDO CHATB It’s why for safe, quality results, it’s fundamental to follow a validation process, like the one of Aleksandr Tiulkanov

It’s also important to consider what Large Language Models (LLMs) are and aren’t good for

It’s possible to leverage AI in our SEO tasks for much more beyond content generation too Leveraging AI for Data Analysis and Visualization Language and Content Assistance SEO Technical Support Content Audits and Analysis Using AI to classify URLs and perform analysis across a data set Using AI tools to explain technical problems to non- technical stakeholders Using AI tools like Similar.ai and MerchStack for e-commerce Experimenting with AI tools to enhance content and generate micro-copies Automation and Efficiency Research and Competitive Analysis Report Automation Link building and Backlinks Looking for ways to improve efficiency, speed up audits and avoid manual errors Using AI tools for research, analysis and topic extraction Automating reports and showing the ROI of tasks Using AI tools to identify link opportunities and analyze backlink quality https://hub.seofomo.co/seo-auditing-survey/#14

SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE SEO processes that do not take advantage of the opportunities offered by the latest AI functionalities, will struggle to be competitive

In fact, there are now SEO and content roles requiring AI/LLMs experience and use as part of their functions

Craft prompts for more accurate, well-defined, quality results Use AI chatbots to accelerate research, analysis and implementation processes Better integrate the output of AI chatbots into your SEO workflow A balanced approach is necessary to maximize   the benefits without compromising the outcome

We can use ChatGPT Plus with custom SEO oriented instructions, plugins and SEO focused GPTs

We can also use MS Copilot, Claude or tools like Chatsonic

You can also use Bard, but as you can see here, always with a validation workflow vs

Let’s start by maximizing the quality of the output with clear and concise prompts Task Execution Expert validation and editing of the result 1 Clear and concise prompts 2

Use the 5Ws and the H to ensure concise prompts   and maximize quality of results in fewer iterations ๏ What [is the expected task]: Specify your task’s main action. ๏ Example: Create 5 title tags ๏ Where [Is it going to be used]: The location where your task will be used. ๏ Example: To be featured in a white jeans’ category page ๏ How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ๏ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each ๏ Who [is the target audience]: Who’s the audience of your task ๏ Example: potential jeans buyers ๏ When [is it going to be used]: Your task timing ๏ Example: at an ongoing basis ๏ Why [you want to use it, the expected goal]: What’s the purpose of your task ๏ Example: to engage the audience and rank better in search results

Like this we will obtain specifically relevant results in the first iteration, for example, when generating title tag ideas VS

I’ve created this prompt generator in Google Sheets using the 5Ws and the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

Copy the sheet and create a shortcut in your browser for easy access whenever you need a prompt and create your own library for your team for reuse = https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

It’s time to unleash your SEO imagination!

Remember to take into account your data privacy too though while doing it so

Use SEO tools plugins in ChatGPT such as the Serpstat one to get the most popular keywords for a topic along with their main metrics

Get the most popular questions of any trending topic, with URLs covering them with CoPilot

Generate ideas for an article about fast payouts from sportsbook top questions to capitalize on its popularity

But, are these the right topics to rank for? Let’s see based on the best search results

Generate outline alternatives for the chosen article topic

Obtain a content brief to develop an   optimized article for the selected outline

Create a clicks Forecast of the next few months based on historical GSC performance metrics leveraging ChatGPT data analysis capability

How about using it for competition and search intent analysis?

Get consistently mentioned products/ services/topics in competitors pages in bulk

Or suggestions for new related topics, based on what has been covered on top ranked sites but without repeating them

Validate if it’s possible to rank with the   same page for two similar searches

Check if it’s feasible to position in different   international markets with the same page

Verify what type of content is needed   to position in different markets

But how do you integrate this with existing SEO data and current workflow in a scalable way?

SEO tools are now featuring ChatGPT in features within their interface, like SEOTesting, facilitating integration

Eg. For underperforming pages with a lack of key terms in metadata, they offer AI suggestions, that are customizable

The Horseman SEO crawler also has GPT content recommendations and insights integration

Eg. Creating meta descriptions for those pages that don’t have them and extracting top keywords

Horseman also provides a “No Code” AI based interface   to easily scrape and obtain data from the crawls

You can also use Sheets Add-Ons leveraging Open AI API   to integrate with your existing information https://numerous.ai/ https://gptforwork.com/

Identify search intent or perform a sentiment   analysis of existing keywords in bulk

USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN Detect the parent subject or main category   of existing keywords to classify them

Generate titles, meta descriptions, H1s and FAQs for your content in bulk using extensions such as Numerous.ai

Rewrite the content of your templates to make it   unique for different categories/locations/listings

And not just for content, you can leverage AI chatbots to support auditing and technical SEO tasks

Obtain a speed and Core Web vitals metrics validation of your pages using the Web Performance Engineer GPT https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

Get actions to take to improve the provided performance metrics https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

Get suggestions for the structured data to add to any pages with the Schema Advisor GPT from Amanda Jordan https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan

https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan Get the Schema code for any of the structured data recommendations you want to go ahead with

Generate a hierarchical navigation structure   for a list of your Website URLs

Obtain cross- linking suggestions for a list of   URLs based on their semantic relevance

It’s about taking advantage of AI functionalities to   enhance our SEO tasks without compromising quality Search Engine Chat Bots Resources and Tools based on ChatGPT Content / SEO Tools Chatbots ChatGPT SEO PHASES Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS Keyword & Competition Analysis

These can help to workaround execution bottlenecks to show value and gain support faster

3Normalize SEO testing to validate hypothesis and win stakeholders' support

This is also a way to address obstacles from other areas and eliminate ego and opinions out of SEO execution decision making “Political issues, top management vetoes, or internal conflicts affecting implementation. ” “Bureaucratic processes, approval delays, or challenges in communication across stakeholders.”

There are now a few SEO tools like SEOTesting or Ryte that facilitate the development of SEO tests SEOTESTING.COM

SEOTESTING.COM You can prove the value of your recommendations by executing them faster in a small group of pages, and get support for full execution

Select a few categories to implement fast and assess impact vs similar unchanged ones:     * Positive result? Replicate to rest.   * Negative outcome? Move to other implementations! For example, to show value and address conversion or speed concerns when featuring FAQs in listings pages

This will facilitate not only decision makers buy-in but eliminate blockers from other areas/channels vs Conversions Speed …

“Thanks. But this will require to <change how methods/ more effort/boss approval/etc.> and that’s hard” Use AI to accelerate a cost effective execution while keeping quality results Future proof the content matters for traditional search and LLMs with EEAT Normalize SEO testing to validate potential faster and gain further support 2. 1. 3.

If you want different results, then you need different approaches that will require change

Is it hard? Perfect, fewer people will be willing to do it, meaning less competition for those who do

It will be hard only at the start too and is not bad if goals are achieved and ROI is positive

It’s about achieving the expected growth and SEO goals that matter

I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Author * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! Questions? SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE

Keys to SEO Success in 2024 - #IGBAffiliate

Keys to SEO Success in 2024 - #IGBAffiliate

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