Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Google Search Central Meetup Paris 2022 - Story...

Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
53
0

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
150
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
3k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
120
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
58

Other Decks in Marketing & SEO

See All in Marketing & SEO
The Winning Global AI Search Strategy Playbook
Avatar for Aleyda Solis aleyda
0
790
Built for browsers, invisible to agents: Bridging the rendering gap for AI and search
Avatar for Sam Torres samtorres
1
330
How to find content opportunities beyond keyword research
Avatar for Frank van Dijk frankvandijk
0
350
The New Playbook for GEO/SEO Content in 2026 - Digital Summit Denver 26
Avatar for Zach Chahalis zjchahalis
0
140
Backlink Indexation Audit: A Technical FAQ on Ghost Links
Avatar for Linda Bjorkvin speedyindexteam
PRO
0
170
Buying Ads in ChatGPT: what the data says so far
Avatar for Joss Froggatt joss1
0
180
What’s moving the needle in Ecommerce SEO & AI Search in 2026
Avatar for Aleyda Solis aleyda
0
750
Backlink Indexing Service Checklist for Tier-2 T3 PBN
Avatar for Linda Bjorkvin speedyindexteam
PRO
1
1.4k
Who owns AI visibility and who gets the budget?
Avatar for Judith Lewis decabbit
0
140
How to Get SEO Moving Inside Large Organisations
Avatar for Owain Lloyd-Williams owainlw
0
110
Teaching SEO to Non-SEOs: Don't Be Ridiculous
Avatar for Ian Lurie portentint
PRO
0
180
The State of Search: SEO and AI for B2B SaaS Founders
Avatar for Aleyda Solis aleyda
0
290

Featured

See All Featured
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
22k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
Avatar for Katarina Dahlin katarinadahlin
PRO
3
3.9k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
Avatar for Dr. Kim W Petersen kimpetersen
PRO
1
850
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
1
1.2k
Utilizing Notion as your number one productivity tool
Avatar for Mfonobong Umondia mfonobong
4
620
The innovator’s Mindset - 
Leading Through an Era of Exponential Change - McGill University 2025
Avatar for Jean-Marc De Jonghe jdejongh
PRO
1
380
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
3
1.4k
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
4
4k
Believing is Seeing
Avatar for Spiro Bolos oripsolob
1
250
Are puppies a ranking factor?
Avatar for Jono Alderson jonoalderson
2
4.1k
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.4k
4 Signs Your Business is Dying
Avatar for Josh Pigford shpigford
187
23k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez