Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Search Central Meetup Paris 2022 - Story...

Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
0
28

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022
Tweet

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
100
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
2.5k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
73
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
37

Other Decks in Marketing & SEO

See All in Marketing & SEO
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
Avatar for Joao Filipe Pereira joao_f_pereira
1
390
Do Core Web Vitals Actually Matter for SEO?
Avatar for Matthew Brown mjbpdx
0
1.8k
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
530
Impact Scores and Hybrid Strategies: The future of link building
Avatar for Tamara Novitovic tamaranovitovic
0
150
How Search Happens: Before & After you Click Enter @ SearchAfricon
Avatar for davetheseo davetheseo
0
190
From Inefficiency to Impact: Why Marketing & E-Commerce Need Separate CMS Solutions - Wayland Myers
Avatar for Wayland Myers waylandmyers
4
190
Las 8 cosas que las marcas deberían estar haciendo
Avatar for manu chatlani manuchat
0
160
Automating content optimisation with the help of semantic value
Avatar for Frank van Dijk frankvandijk
1
680
Momentum: how publishing and updating frequency impact SEO - BrightonSEO April 2025
Avatar for Pontus Vippelius pontusvippelius
0
310
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
430
How AI ‘’reads’’ content for real (for newbies and not so newbies)
Avatar for gianluca fiorelli gfiorelli1
0
330
SEO in the Age of JavaScript: Making SPAs Search-Friendly (Athens SEO 2025)
Avatar for Panos Kondylis pkondylis
0
160

Featured

See All Featured
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
650
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.7k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
9
950
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
44
8k
Designing for Performance
Avatar for Lara Hogan lara
610
69k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.8k
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
13
940
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
38
2.9k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
18k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
285
14k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez