Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Search Central Meetup Paris 2022 - Story...

Avatar for Alizée Baudez Alizée Baudez
October 13, 2022
Marketing & SEO
0
24

Google Search Central Meetup Paris 2022 - Story of an SEO career

Avatar for Alizée Baudez

Alizée Baudez

October 13, 2022
Tweet

More Decks by Alizée Baudez

See All by Alizée Baudez
Bizz & Buzz 2024 - Réussir son référencement en Europe : stratégies et exemples pour un SEO performant !
Avatar for Alizée Baudez alizeebaudez
0
91
Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
2.4k
Comprendre et utiliser l'IA pour une stratégie de SEO international efficace - SEO CAMP Day Strasbourg 2023
Avatar for Alizée Baudez alizeebaudez
0
67
Google Search Central Meetup Paris 2022 - Histoire d'une carrière en SEO
Avatar for Alizée Baudez alizeebaudez
0
33

Other Decks in Marketing & SEO

See All in Marketing & SEO
The End of SEO As We Know It
Avatar for Michael King ipullrank
3
1.7k
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
0
990
How to Evolve your SEO Strategy to Account for Gemini and other AI search functions
Avatar for Amanda King amandafloq
0
230
BrightonSEO San Diego: How to Update Content to Increase Traffic and Revenue
Avatar for Alyssa Corso alyssacorso12
0
220
International Search Summit - Mastering language selectors: Best SEO and UX practices for multilingual sites - #IntSS
Avatar for Sara Fernández Carmona sarafernandezseo
0
510
Top 10 Consent mode mistakes to Avoid
Avatar for Phil Pearce phildpearce
1
580
Despegando en Google Discover: 14 horas de vuelo para vender unos auriculares
Avatar for Clara Soteras clarasoteras
1
180
Humanistic SEO | brightonSEO | Megan Roberts
Avatar for Megan Roberts meganjane
0
260
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
1.5k
Stop paying twice: how to eliminate search cannibalisation and maximise ROI - BrightonSEO x Hero Conf UK - April 2025
Avatar for Chris Ridley c_j_ridley
1
280
Return On Time Invested
Avatar for Ian Lurie portentint
PRO
0
170
SEO in 2025: How to Prepare for the Future of Search
Avatar for Michael King ipullrank
3
3k

Featured

See All Featured
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
26k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
346
40k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
329
21k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.1k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
5.6k
Building an army of robots
Avatar for Kyle Neath kneath
306
45k
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
233
140k
Navigating Team Friction
Avatar for Lara Hogan lara
187
15k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
54
6.4k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.3k
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
220k
Building Applications with DynamoDB
Avatar for Matt Wood mza
95
6.5k

Transcript

  1. How are you today? Google Search Central Meetup Paris -

    13/10/22 alizeebaudez.com - @AlizeeBaudez

  2. Hi, I’m Alizée 👋 SEO consultant • Independent • International

    • Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez

  3. Storytime

  4. Early 2000s

  5. Thanks Mom !

  6. 2002

  7. Google comes to France

  8. 2002

  9. None
  10. None

  11. Picasa

  12. Google Earth

  13. Google Local

  14. None

  15. 2 options

  16. The right solution for me ↓ SEO

  17. None
  18. None

  19. The discovery

  20. We learn

  21. We think we know

  22. We think we have superpowers

  23. The first “rabbit hole”

  24. We study

  25. We do our research

  26. We read articles

  27. We… Open a Twitter account !?

  28. And we feel a little less lost

  29. And we learn stuff

  30. CTR!? Hreflang!? 🐰

  31. Getting our hands dirty

  32. With all this knowledge

  33. We experiment

  34. We optimise bits and bobs

  35. First website! First job! 🥳

  36. Sometimes we try shady stuff…

  37. Classic… 🎩

  38. Or not ! 😇

  39. … (mea culpa) 󰣺

  40. The downfall

  41. A new update?

  42. A new website?

  43. A penalty?

  44. A Twitter thread?

  45. Or worse…

  46. Explaining our job to family…

  47. And the good sides too!

  48. Learning new things

  49. None
  50. None

  51. Get into the rhythm

  52. Choose your sources of information

  53. Exchange (calmly)

  54. Stay in the know

  55. Do not overreact

  56. Continue to be amazed

  57. Enjoy!

  58. In short, we are all still 12 year olds playing

    on the internet!

  59. Thank you! alizeebaudez.com - @AlizeeBaudez