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Google Search Central Meetup Paris 2022 - Story...
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Alizée Baudez
October 13, 2022
Marketing & SEO
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Google Search Central Meetup Paris 2022 - Story of an SEO career
Alizée Baudez
October 13, 2022
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Transcript
How are you today? Google Search Central Meetup Paris -
13/10/22 alizeebaudez.com - @AlizeeBaudez
Hi, I’m Alizée 👋 SEO consultant • Independent • International
• Based in Strasbourg • I love coffee, I hate artichokes • I am not a licenced therapist… alizeebaudez.com - @AlizeeBaudez
Storytime
Early 2000s
Thanks Mom !
2002
Google comes to France
2002
None
None
Picasa
Google Earth
Google Local
None
2 options
The right solution for me ↓ SEO
None
None
The discovery
We learn
We think we know
We think we have superpowers
The first “rabbit hole”
We study
We do our research
We read articles
We… Open a Twitter account !?
And we feel a little less lost
And we learn stuff
CTR!? Hreflang!? 🐰
Getting our hands dirty
With all this knowledge
We experiment
We optimise bits and bobs
First website! First job! 🥳
Sometimes we try shady stuff…
Classic… 🎩
Or not ! 😇
… (mea culpa)
The downfall
A new update?
A new website?
A penalty?
A Twitter thread?
Or worse…
Explaining our job to family…
And the good sides too!
Learning new things
None
None
Get into the rhythm
Choose your sources of information
Exchange (calmly)
Stay in the know
Do not overreact
Continue to be amazed
Enjoy!
In short, we are all still 12 year olds playing
on the internet!
Thank you! alizeebaudez.com - @AlizeeBaudez