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Content is King and Other Clichés

Content is King and Other Clichés

Creating content that is authentic, helpful, and human.

Chris Kelly

June 07, 2016
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  1. @amateurhuman ! NETWORK EFFECT OF SUPERFANS. " % % $

    % & $ & % # # % % % $ $ # $ $ % # % % % $ $ # $ $ % # % % % & $ # & # $ % % % & $ # & # $
  2. @amateurhuman ! JOURNEY OF A SUPERFAN. # & $ %

    " Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight
  3. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media

    coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
  4. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media

    coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
  5. @amateurhuman ! ' Open source licenses on GitHub Conference talk

    Blog with video and slides Infographic Media coverage Related resource Webinar ' Tweet " ( ) Youtube video * Presentation + , - Tweet Tweet Tweet Tweet Video clips . Tweet Tweet Tweet Newsletter / Tweet Podcast 0 NO MEDIUM RULES THEM ALL.
  6. @amateurhuman ! KEEP THEM IN MIND. Your message takes at

    least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
  7. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  8. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  9. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  10. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  11. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.