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Aniview CTV Advertising Platform

Aniview CTV Advertising Platform

Aniview complete monetization solution for CTV & OTT , allows seamless stitching of ads through Dynamic Ad Insertion(SSAI) service that is fully integrated with all of Aniview’s ad server capabilities.

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Aniview

May 05, 2023
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  1. EVERYTHING UNDER ONE ROOF The 3 Engines of our CTV

    Solution The 3 Engines are Supported by our range of Premium Services Dynamic Ad Insertion Video Ad Server CTV Marketplace Engine 1 Engine 2 Engine 3 Consulting 24x7 Support Ad operations Transparent Reporting
  2. Dynamic Unified Auction Ad Podding Programmatic & Direct Demand Contextual

    Targeting Advanced Analytics Get a host of key features such as pre fetching, podding and cue points (alternative to SCTE 35 markers) Aniview’s Ad preparation workflow aligns your ads to your dedicated/served channel, to fit the profile and the resolution of the video thus enhancing end-user experience Prefetching Inventory Split Features for Optimized Performance Deduplication
  3. Using DAI, stitch ads on the Server Side THE ENGINE

    UNDER THE HOOD - DAI How our DAI works? Core DAI Capabilities Ad Decisions Video Source Viewing Metrics Ad Insertion Client player Server-Side Insertion Manifest Manipulation Ad Preparation (Ad Transcoding) Ad Podding/ Ad Slots Prefetching (Ad Caching) Ad Markers (SCTE35/Cue- points) Ad Tracking (Server/Client)
  4. THE ENGINE UNDER THE HOOD - Ad Server Technology for

    seamless Ad Monetization Tech powered Ad Delivery across CTV Screens • Serve video ads across screens CTV screens • Run programmatic and Direct Campaigns • Dynamic bidding for revenue maximization • AI based yield optimization • Make demand sources compete for yield optimization • Integrate any demand type into the waterfall • Real Time Reporting • True white labelling - UI, domain and tags
  5. THE ENGINE UNDER THE HOOD - Marketplace Improve fill rates

    and reach the ideal audience. Powerful list of demand partners, including… • Robust Cross Screen Video Monetization • 50+ Integrated DSPs, SSPs, Agencies & Trading Desks • Improved Sell-Thru Rates, Yield & Revenue • Access Exclusive Direct Campaigns & Private Marketplace Deals • Execute custom monetization strategies with dedicated marketplace account manager …and more partners in progress Trusted By
  6. Key Benefits Optimize Costs Optimize Revenues Seamless Ad Ops •

    End to end solution • Avoid additional costs of third party components • Avoid development efforts and integration costs • Go-to-market faster, reduced cost of operations • Easily customizable, as Aniview owns the complete solution Our USP - Get Everything under one roof. No need for third party Integrations • Use Prefetching to increase probability of serving ads • Enhance CTV demand from Aniview’s Marketplace • Run a unified demand auction to get the best CPMs • Get the best fill rates with Aniview’s AI optimization feature • DAI is designed to operate multiple channels seamlessly • Get complete product onboarding • Get 24x7 customer support • Intuitive dashboard, operational transparency Flexible & Powerful. Designed to easily integrate with any CMS, Workflow and Ad Player
  7. With Aniview, earn more CTV Ad revenue • 24X7 tech

    support, across the globe • Complete operational transparency • Get training on how to use the platform • No fixed fees, no lock in period, no time obligation on the free trial • Customize as per your needs • TAG Certified for Fraud detection The Aniview Differentiator Aniview serves more than 10 bn Ad impressions per month
  8. WHO WE ARE • Video Ad Server & Yield Optimization

    • Video Player • CMS & Video Delivery • Programmatic Marketplace • Native & Mobile SDK • Dynamic Ad Insertion Our Technology: • Player Integrated on over 200k publishers • 200+ Countries • 4B+ Daily Ad Decisions • 500M+ Monthly Uniques • Delivering 15B+ Monthly Ad Impressions Our Reach: A Global Adtech & Media Company Cross Screen Video Management & Monetization SAAS Platform for Publishers Founded in 2013, 150+ Employees Globally First To Market Mobile Auto-Play Video in 2013 Triple Digit Annual Growth; Bootstrap and Profitable