apidays Paris 2022 - Demystifying your APIs after launch, Meenakshi Khatri, Giesecke+Devrient

apidays Paris 2022 - APIs the next 10 years: Software, Society, Sovereignty, Sustainability
December 14, 15 & 16, 2022

Demystifying your APIs after launch: A crash course using feedback, metrics and analytics
Meenakshi Khatri, Global Solutions Product Manager at Giesecke+Devrient Mobile Security
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Transcript

1. Demystifying your APIs after launch
2. ❖ 17+ years of Professional Experience ❖ Creative, Researcher, Think Frugal aka Jugaad ~ Innovative ideas to solve problems quickly ❖ Working as Global Product Manager / API Evangelist / Web3.0 Enthusiast ❖ But also wore many hats in the past: ~ as Web Developer, Product Owner, Business Analyst, Project Management, CEO Current interest in: APIs for Web3.0, No-code Blockchain APIs, NFTs, ChatGPT MEENAKSHI KHATRI
3. 2023 SERIES OF EVENT New York May 16&17 Australia October 11&12 Singapore April 12&13 Helsinki & North June 5&6 Paris SEPTEMBER London November 15&16 June 28-30 SILICON VALLEY March 14&15 Dubai & Middle East February 22&23
4. A crash course on - Why it Matters?
5. FANCY DEVELOPER PORTAL ✓ Offering quick-to- integrate APIs ✓ Fancy Developer Portal ✓ Marketing jargons ✓ Business jargons ✓ Money well-spent ☺
6. WEEKS, MONTHS LATER… NO USERS Struggling to sign deals with customers COMPLAINS Documentation / broken endpoints etc. etc. PURPOSE Did it serve the purpose? NOT MAKING €$ £ APIs not generating revenue 30% 20% 10% 40%
7. ANALYTICS & METRICS Are users actually using your APIs? AGENDA 01 02 DOCUMENTATION Is it easy to read / try / test the APIs? 03 USER FEEDBACK Do you communicate with your users? 04 IMPLEMENTING CHANGES Execute, Test, Repeat
8. Plug-in that generated data ANALYTICS & METRICS 01
9. REAL-TIME ANALYTICS & METRICS RESPONSE TIME LATENCY ERRORS QUALITATIVE vs QUANTITATIVE DATA KPIs DEMOGRAPHICS CONCURRENT REQUESTS
10. MEASURE & ANALYSIS TYPES OBJECTIVES SCORE (example) RESPONSE TIME Business critical Dependencies on other APIs Frequency of the API calls 1 LATENCY Hosted near the region? SLA commitment 99.95% Dependencies with other APIs 4 USAGE Reaches expected targets? Revenue visible? User behaviors? 3 SECURITY THREATS Levels of security? Regional requirements? Business critical 2
11. DOCUMENTATION 02 Keep it Simple, Smartie
12. IDENTIFYING YOUR API SPECS STYLE
13. USER FEEDBACK 03 We don’t use it enough, although it’s great!
14. “Every company's greatest assets are its customers, because without customers there is no company.” — MICHAEL LEBOEUF
15. TYPES OF USERS LEADING ADVANCED STANDARD BASIC LEVEL 1 2 3 4 PERCENTAGE 20% 40% 30% 10% DESCRIPTION Only Few APIs Loyal Customers Challenges & Brings Innovation VIP Customers
16. PRIORITIZATION MATRIX GOALS IMPACT CRITICAL 1 Want to increase X API calls with Level 1 users Very High 2 Generate revenue with DEF-APIs High 3 Expose API to a particular country Low 4 Introduce new features Low 5 Secure VIP status of the users High
17. IMPLEMENTING CHANGES 04 Execute, Test, Repeat – Be flexible!
18. FAST, BUT NOT FURIOUS INTERNAL ANALYSIS CHOOSE PLAN / SET KPIs GO LIVE! EXECUTE 1 2 3 4 5
19. API CALLS / WEEK API-REVENUE MARKET COVERAGE 15K 1M 30%
20. PROFITABILITY RATIOS API ANALYTICS (%) DOCUMENTATION (%) USER FEEDBACK (%) API METRICS (%) USER TESTIMONIALS (%) WORST PEER BEST PEER % % % % % % % % % % % Europe Asia USA % % % %
21. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon and infographics & images by Freepik THANKS! DO YOU HAVE ANY QUESTIONS? https://www.linkedin.com/in/meenakshik/ https://twitter.com/meenakshik https://www.clubhouse.com/@meenakshik.de