Upgrade to Pro — share decks privately, control downloads, hide ads and more …

apidays Paris 2022 - Demystifying your APIs aft...

apidays
January 07, 2023

apidays Paris 2022 - Demystifying your APIs after launch, Meenakshi Khatri, Giesecke+Devrient

apidays Paris 2022 - APIs the next 10 years: Software, Society, Sovereignty, Sustainability
December 14, 15 & 16, 2022

Demystifying your APIs after launch: A crash course using feedback, metrics and analytics
Meenakshi Khatri, Global Solutions Product Manager at Giesecke+Devrient Mobile Security
------

Check out our conferences at https://www.apidays.global/

Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8

Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io

Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/

Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/

Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW

apidays

January 07, 2023
Tweet

More Decks by apidays

Other Decks in Programming

Transcript

  1. ❖ 17+ years of Professional Experience ❖ Creative, Researcher, Think

    Frugal aka Jugaad ~ Innovative ideas to solve problems quickly ❖ Working as Global Product Manager / API Evangelist / Web3.0 Enthusiast ❖ But also wore many hats in the past: ~ as Web Developer, Product Owner, Business Analyst, Project Management, CEO Current interest in: APIs for Web3.0, No-code Blockchain APIs, NFTs, ChatGPT MEENAKSHI KHATRI
  2. 2023 SERIES OF EVENT New York May 16&17 Australia October

    11&12 Singapore April 12&13 Helsinki & North June 5&6 Paris SEPTEMBER London November 15&16 June 28-30 SILICON VALLEY March 14&15 Dubai & Middle East February 22&23
  3. FANCY DEVELOPER PORTAL ✓ Offering quick-to- integrate APIs ✓ Fancy

    Developer Portal ✓ Marketing jargons ✓ Business jargons ✓ Money well-spent ☺
  4. WEEKS, MONTHS LATER… NO USERS Struggling to sign deals with

    customers COMPLAINS Documentation / broken endpoints etc. etc. PURPOSE Did it serve the purpose? NOT MAKING €$ £ APIs not generating revenue 30% 20% 10% 40%
  5. ANALYTICS & METRICS Are users actually using your APIs? AGENDA

    01 02 DOCUMENTATION Is it easy to read / try / test the APIs? 03 USER FEEDBACK Do you communicate with your users? 04 IMPLEMENTING CHANGES Execute, Test, Repeat
  6. REAL-TIME ANALYTICS & METRICS RESPONSE TIME LATENCY ERRORS QUALITATIVE vs

    QUANTITATIVE DATA KPIs DEMOGRAPHICS CONCURRENT REQUESTS
  7. MEASURE & ANALYSIS TYPES OBJECTIVES SCORE (example) RESPONSE TIME Business

    critical Dependencies on other APIs Frequency of the API calls 1 LATENCY Hosted near the region? SLA commitment 99.95% Dependencies with other APIs 4 USAGE Reaches expected targets? Revenue visible? User behaviors? 3 SECURITY THREATS Levels of security? Regional requirements? Business critical 2
  8. TYPES OF USERS LEADING ADVANCED STANDARD BASIC LEVEL 1 2

    3 4 PERCENTAGE 20% 40% 30% 10% DESCRIPTION Only Few APIs Loyal Customers Challenges & Brings Innovation VIP Customers
  9. PRIORITIZATION MATRIX GOALS IMPACT CRITICAL 1 Want to increase X

    API calls with Level 1 users Very High 2 Generate revenue with DEF-APIs High 3 Expose API to a particular country Low 4 Introduce new features Low 5 Secure VIP status of the users High
  10. PROFITABILITY RATIOS API ANALYTICS (%) DOCUMENTATION (%) USER FEEDBACK (%)

    API METRICS (%) USER TESTIMONIALS (%) WORST PEER BEST PEER % % % % % % % % % % % Europe Asia USA % % % %
  11. CREDITS: This presentation template was created by Slidesgo, including icons

    by Flaticon and infographics & images by Freepik THANKS! DO YOU HAVE ANY QUESTIONS? https://www.linkedin.com/in/meenakshik/ https://twitter.com/meenakshik https://www.clubhouse.com/@meenakshik.de