Are you managing SEO for an online shop or a retail offering? You are selling goods online or run your very own web shop? Here are sharing my top tips and best practices from 100+ technical SEO audits with the sole focus on making your e-commerce platform perform better in organic search - including challenges such as how to handle product detail pages, deal with out-of-stock situations, multi-category trees, large scale indexing scenarios, faceted navigation, sorting/filtering issues and much, much more.