Refresh Pittsburgh 11-14-12

Transcript

1. Tuesday, November 13, 12
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21. S T E P 1 Find a book you're interested in Tuesday, November 13, 12
22. S T E P 1 S T E P 2 Find a book you're interested in Add book to your cart Tuesday, November 13, 12
23. S T E P 1 S T E P 2 S T E P 3 Find a book you're interested in Add book to your cart Login and Check out your book Tuesday, November 13, 12
24. S T E P 4 Get a download link Tuesday, November 13, 12
25. S T E P 4 S T E P 5 Get a download link Boot up Windows Tuesday, November 13, 12
26. S T E P 4 S T E P 5 S T E P 6 Get a download link Boot up Windows Download proprietary software Tuesday, November 13, 12
27. S T E P 7 Install software Tuesday, November 13, 12
28. S T E P 7 S T E P 8 Install software Get cryptic error Tuesday, November 13, 12
29. S T E P 7 S T E P 8 S T E P 9 Install software Get cryptic error Google cryptic error Tuesday, November 13, 12
30. S T E P 1 0 Learn that you need an updated security certificate Tuesday, November 13, 12
31. S T E P 1 0 S T E P 1 1 Learn that you need an updated security certificate Open Windows Media Player Tuesday, November 13, 12
32. S T E P 1 0 S T E P 1 1 S T E P 1 2 Download new security certificate Learn that you need an updated security certificate Open Windows Media Player Tuesday, November 13, 12
33. S T E P 1 3 Learn that you need to update Windows Media Player Tuesday, November 13, 12
34. S T E P 1 3 S T E P 1 4 Learn that you need to update Windows Media Player Download and Install update Tuesday, November 13, 12
35. S T E P 1 3 S T E P 1 4 S T E P 1 5 Learn that you need to update Windows Media Player Download and Install update Reboot Windows Tuesday, November 13, 12
36. S T E P 1 6 Start up Overdrive Media Player Tuesday, November 13, 12
37. S T E P 1 6 S T E P 1 7 Get another cryptic error message Start up Overdrive Media Player Tuesday, November 13, 12
38. S T E P 1 6 S T E P 1 7 S T E P 1 8 Get another cryptic error message Insert profanity Start up Overdrive Media Player Tuesday, November 13, 12
39. S T E P 1 9 Give up on stupid library Tuesday, November 13, 12
40. S T E P 1 9 S T E P 2 0 Give up on stupid library Open Bit torrent site Tuesday, November 13, 12
41. S T E P 1 9 S T E P 2 0 Give up on stupid library Open Bit torrent site S T E P 2 1 Click download Tuesday, November 13, 12
42. S T E P 2 2 Enjoy your audio book Tuesday, November 13, 12
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54. se·lect·list [si-lekt-list] Tuesday, November 13, 12
55. se·lect·list [si-lekt-list] ??? Tuesday, November 13, 12
56. Nit-picking [nit-pi-king] Nitpicking is the act of removing nits (the eggs of lice, generally head lice) from the host's hair. Tuesday, November 13, 12
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68. I CLEVELAND Tuesday, November 13, 12
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75. They don’t care Tuesday, November 13, 12
76. What is the secret to creating a great experience? Tuesday, November 13, 12
77. You have to care. Tuesday, November 13, 12
78. Ability to download audio book Tuesday, November 13, 12
79. Ability to download audio book Save book to list if not available Tuesday, November 13, 12
80. Ability to download audio book Save book to list if not available License management for publishers Tuesday, November 13, 12
81. Ability to download audio book Save book to list if not available License management for publishers Burn audio to CD Tuesday, November 13, 12
82. Ability to download audio book Save book to list if not available License management for publishers Burn audio to CD Transfer to iPods Tuesday, November 13, 12
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84. Post an image Tuesday, November 13, 12
85. Post an image Make friends and follow people Tuesday, November 13, 12
86. Post an image Make friends and follow people See and talk about my friends images Tuesday, November 13, 12
87. Post an image Make friends and follow people See and talk about my friends images Star or favorite images Tuesday, November 13, 12
88. Post an image Make friends and follow people See and talk about my friends images Star or favorite images See popular images Tuesday, November 13, 12
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92. <fieldset> <label for="login">Username or Email</label> <input autocapitalize="off" autocorrect="off" class="text-input" id="login" name="login" tabindex="1" type="text" value="" /> </fieldset> Tuesday, November 13, 12
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95. Seek ’n Spell Tuesday, November 13, 12
96. WHERE TO START Tuesday, November 13, 12
97. WHERE TO START Talk to Real People Tuesday, November 13, 12
98. What do you want to see on the website? Tuesday, November 13, 12
99. A Stock Ticker CEO Tuesday, November 13, 12
100. A Stock Ticker Photos of the brochure CEO Marketing Director Tuesday, November 13, 12
101. A Stock Ticker Photos of the brochure Baseball scores CEO Marketing Director Repairman Tuesday, November 13, 12
102. A Stock Ticker Photos of the brochure Baseball scores Ponies! CEO Marketing Director Repairman CEO’s Daughter Tuesday, November 13, 12
103. What do you want to see on the website? Tuesday, November 13, 12
104. How would you construct or fix something? Tuesday, November 13, 12
105. Duct Tape CEO Tuesday, November 13, 12
106. Duct Tape I roll up my sleeves and jump in, I have a couple tools. CEO Marketing Director Tuesday, November 13, 12
107. Duct Tape I roll up my sleeves and jump in, I have a couple tools. I find the right tool for the job. CEO Marketing Director Repairman Tuesday, November 13, 12
108. Duct Tape I roll up my sleeves and jump in, I have a couple tools. I find the right tool for the job. CEO Marketing Director Repairman CEO’s Daughter Borrow my Dad's duct tape to make a Home for my Ponies. Tuesday, November 13, 12
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110. How do we make the reports better? Tuesday, November 13, 12
111. How do we make the reports better? Tuesday, November 13, 12
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113. Wait Time Wait Time 3:02 14:30 Tuesday, November 13, 12
114. It can take over an hour to run a report Tuesday, November 13, 12
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117. Tuesday, November 13, 12
118. DON’T CHANGE THAT Tuesday, November 13, 12
119. Turning a 5 step process into a 4 step process doesn’t necessarily make it easier Tuesday, November 13, 12
120. Mental Models: Aligning Design Strategy with Human Behavior By Indi Young Tuesday, November 13, 12
121. Track what you eat and count calories Provide a grocery list that only has healthy options Track exercise routine and calories burned Built in pedometer Tuesday, November 13, 12
122. Track what you eat and count calories Provide a grocery list that only has healthy options Track exercise routine and calories burned Built in pedometer Tuesday, November 13, 12
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124. Walk us through your last trip to the grocery store. Tuesday, November 13, 12
125. Prepare a list at home Walk us through your last trip to the grocery store. Tuesday, November 13, 12
126. Prepare a list at home Take bus to grocery store Walk us through your last trip to the grocery store. Tuesday, November 13, 12
127. Prepare a list at home Take bus to grocery store Get a cart Walk us through your last trip to the grocery store. Tuesday, November 13, 12
128. Prepare a list at home Take bus to grocery store Get a cart Walk us through your last trip to the grocery store. Enter main doors near the produce Tuesday, November 13, 12
129. Waited at the checkout line Walk us through your last trip to the grocery store. Tuesday, November 13, 12
130. Waited at the checkout line Looked over and tried to resist the candy bars Walk us through your last trip to the grocery store. Tuesday, November 13, 12
131. Waited at the checkout line Looked over and tried to resist the candy bars Walk us through your last trip to the grocery store. Thought about what a tough day he had at work and about how he deserved a treat Tuesday, November 13, 12
132. Waited at the checkout line Looked over and tried to resist the candy bars Caved in and picked up a candy bar Walk us through your last trip to the grocery store. Thought about what a tough day he had at work and about how he deserved a treat Tuesday, November 13, 12
133. Track what you eat and count calories Provide a grocery list that only has healthy options Track exercise routine and calories burned Built in pedometer Tuesday, November 13, 12
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135. Eat to overcome an unpleasant mood Tuesday, November 13, 12
136. Eat to overcome an unpleasant mood Eat as a reward Tuesday, November 13, 12
137. Eat to overcome an unpleasant mood Eat as a reward Eat too much when stressed Tuesday, November 13, 12
138. Organize information into groups Tuesday, November 13, 12
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143. Create new features Tuesday, November 13, 12
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148. Create personas of users Tuesday, November 13, 12
149. Mary Mary is a working professional who struggles to find time to cook and often opts for easier eating options. Reasons for poor health decisions: - Not enough time to make healthy decisions - Can’t find time to exercise - Eats unhealthy food as a reward or in stressful situations Tuesday, November 13, 12
150. Doug Doug is a work at home computer programmer. He has always struggled with his weight. Reasons for poor health decisions: - Makes poor eating decisions - Resigned to being overweight - Feels out of place at health clubs and health food stores Tuesday, November 13, 12
151. - We can build features just for Mary - We can write all our copy to speak directly to Mary - We can cater to Mary’s needs instead of a wider spectrum of users Tuesday, November 13, 12
152. Make a small group of users extremely happy Tuesday, November 13, 12
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155. OMG that’s a lot of money My client cant afford this. Tuesday, November 13, 12
156. Identify • How big of a group is it? • How many groups of users • Most frequent tasks Listen • Don’t ask leading question • Ask and then shut up • Don’t confirm answers • Don’t be afraid of silence Prioritize • What audience takes precedence? • What features speak to that audience? • What features can you live without? Observe • Observe your user’s surroundings • Take note of all their tasks • Take photos of surroundings • Even interruptions are important Tuesday, November 13, 12
157. Mental Models: Aligning Design Strategy with Human Behavior By Indi Young Remote Research: Real Users, Real Time, Real Research by Nate Bolt & Tony Tulathimutte Observing the User Experience By Mike Kuniavsky Tuesday, November 13, 12
158. Thank You colbowdesign.com @bradcolbow Tuesday, November 13, 12
159. speakerdeck.com/u/bcolbow colbowdesign.com @bradcolbow Tuesday, November 13, 12