Creating Your Online Store

How to create your online store with WooCommerce & WordPress.

Transcript

1. Building an Online Store with WooCommerce by Patrick Rauland @BFTrick https://speakerdeck.com/bftrick/creating-your-online-store-1
2. WooCommerce 2
3. Source: https://trends.builtwith.com/shop/WooCommerce 3
4. Source: https://trends.builtwith.com/shop/ 4
5. Goal: build a store & start selling 5
7. WooCommerce Features (Also Our Roadmap!) • Add to any WordPress site • Open source ◦ 213 themes for free on WordPress.org ▪ Including Storefront by WooThemes ◦ 1,000+ plugins for free on WordPress.org • Add products to your site • Charge shipping • Add taxes • Accept payment • Fulfil orders 7
8. Installing Storefront 8
12. Installing WooCommerce 12
23. Adding a Product 23
29. Product Features • Inventory • Dimensions (for calculating shipping costs) • Sale price + sale price scheduling • Up-sells & Cross-sells • Downloadable & virtual products • Variable products ◦ Sizes ◦ Colors ◦ Etc 29
30. https://www.quora.com/GitHub/What-is-the- significance-of-the-Ship-It-squirrel 30
32. Adding the Extras 32
33. Payment 33
34. Modern VS Traditional Gateways 34
35. Modern Gateways • Validates & draws funds • Funds deposit directly into your bank account 35
36. https://stripe.com 36
37. http://www.woothemes.com/products/pay-with-amazon/ 37
38. Traditional Gateways • Validates funds • Funds deposit into a merchant account • Merchant account deposits funds into your business bank account 38
39. http://www.authorize.net/ 39
40. Traditional gateways are slightly cheaper for stores making > $8,000 a month 40
41. Merchant accounts are a pain to setup 41
42. Use traditional gateway if client already has a merchant account 42
43. http://speakinginbytes.com/ 2014/08/merchant-account/ 43
44. Shipping 44
45. Shipping Quotes • Get quotes from UPS, USPS, FedEx, etc. • Multiple rates is great for customers! • You need a lot of data from the client ◦ Exact dimensions (length, width, height, weight) for every single product ◦ Boxes ▪ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ▪ Or… ▪ Use predefined boxes like USPS Flat Rate Boxes • These are usually paid plugins 45
46. USPS > UPS & FedEx 46
47. ShipStation for Multiple Stores 47
48. Security 48
50. SSL certificates protects your users from having sensitive data stolen 50
51. You Need SSL If... • You’re handling credit card numbers on your site • If users are logging in 51
52. A Note on Free 52
53. • Product Manager for WooCommerce at Automattic • Live in Denver Colorado 53
54. https://www.packtpub.com/web-development/woocommerce-cookbook 54
55. https://www.packtpub.com/web-development/woocommerce-cookbook 55
56. WooConf.com - April 6-8th in Austin TX 56
57. Questions? @BFTrick 57