Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Patrick Rauland
July 25, 2015
Technology
0
520

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Patrick Rauland

July 25, 2015
Tweet

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
bftrick
0
120
Black Friday 2020: Your Biggest Sales Day Yet
bftrick
1
74
10 Uncommon (& Weird) Ways to Prevent Fights
bftrick
0
180
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
bftrick
0
82
Live Your Life Like a Supervillain
bftrick
0
150
Ninja Gravity Form 7
bftrick
0
67
Are Robots Coming for Your Job?
bftrick
0
64
Scoping eCommerce Projects
bftrick
0
230
Accounting basics you need to get to a $1M+ seller
bftrick
0
120

Other Decks in Technology

See All in Technology
AGIについてChatGPTに聞いてみた
blueb
0
100
State of Open Source Web Mapping Libraries
dayjournal
0
230
Evangelismo técnico: ¿qué, cómo y por qué?
trishagee
0
310
Amazon CloudWatch Network Monitor のススメ
yuki_ink
0
160
今、始める、第一歩。 / Your first step
yahonda
2
730
Engineering at LY Corporation
lycorp_recruit_jp
0
590
エンジニアが一生困らない ドキュメント作成の基本
naohiro_nakata
3
160
組み込みLinuxの時系列
puhitaku
4
1.1k
隣接領域をBeyondするFinatextのエンジニア組織設計 / beyond-engineering-areas
stajima
1
240
TinyGoを使ったVSCode拡張機能実装
askua
2
210
フルカイテン株式会社 採用資料
fullkaiten
0
40k
Exadata Database Service on Dedicated Infrastructure(ExaDB-D) UI スクリーン・キャプチャ集
oracle4engineer
PRO
2
3.1k

Featured

See All Featured
Measuring & Analyzing Core Web Vitals
bluesmoon
3
78
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.3k
Docker and Python
trallard
40
3.1k
StorybookのUI Testing Handbookを読んだ
zakiyama
26
5.2k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
10
700
Building Your Own Lightsaber
phodgson
103
6.1k
How GitHub (no longer) Works
holman
310
140k
Product Roadmaps are Hard
iamctodd
PRO
49
11k
Documentation Writing (for coders)
carmenintech
65
4.4k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
44
6.8k
A Modern Web Designer's Workflow
chriscoyier
693
190k
Embracing the Ebb and Flow
colly
84
4.5k

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick