Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Patrick Rauland
July 25, 2015
Technology
0
520

Fundamentals of eCommerce- WordCamp Milwaukee 2015

Fundamentals of eCommerce. Presented at WordCamp Milwaukee 2015.

Patrick Rauland

July 25, 2015
Tweet

More Decks by Patrick Rauland

See All by Patrick Rauland
Google Analytics for Clients
bftrick
0
120
Black Friday 2020: Your Biggest Sales Day Yet
bftrick
1
74
10 Uncommon (& Weird) Ways to Prevent Fights
bftrick
0
190
WooCommerce and You - A Love Story - WordCamp Minneapolis 2018
bftrick
0
87
Live Your Life Like a Supervillain
bftrick
0
150
Ninja Gravity Form 7
bftrick
0
68
Are Robots Coming for Your Job?
bftrick
0
64
Scoping eCommerce Projects
bftrick
0
240
Accounting basics you need to get to a $1M+ seller
bftrick
0
120

Other Decks in Technology

See All in Technology
WantedlyでのKotlin Multiplatformの導入と課題 / Kotlin Multiplatform Implementation and Challenges at Wantedly
kubode
0
190
実践！ ソフトウェアエンジニアリングの価値の計測 ── Effort、Output、Outcome、Impact
nomuson
0
1.8k
embedパッケージを深掘りする / Deep Dive into embed Package in Go
task4233
0
140
あなたの人生も変わるかも？AWS認定2つで始まったウソみたいな話
iwamot
3
700
AIエージェントに脈アリかどうかを分析させてみた
sonoda_mj
2
140
Amazon Q Developerで.NET Frameworkプロジェクトをモダナイズしてみた
kenichirokimura
1
170
Evolving Architecture
rainerhahnekamp
3
240
テストを書かないためのテスト/ Tests for not writing tests
sinsoku
1
160
OCI技術資料 : ファイル・ストレージ 概要
ocise
3
12k
CDKのコードレビューを楽にするパッケージcdk-mentorを作ってみた/cdk-mentor
tomoki10
0
120
30分でわかるデータ分析者のためのディメンショナルモデリング #datatechjp / 20250120
kazaneya
PRO
18
4.3k
コロプラのオンボーディングを採用から語りたい
colopl
5
610

Featured

See All Featured
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Designing Experiences People Love
moore
139
23k
Making Projects Easy
brettharned
116
6k
Why Our Code Smells
bkeepers
PRO
335
57k
We Have a Design System, Now What?
morganepeng
51
7.3k
Fireside Chat
paigeccino
34
3.1k
Writing Fast Ruby
sferik
628
61k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
132
33k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Speed Design
sergeychernyshev
25
730
Typedesign – Prime Four
hannesfritz
40
2.5k
Statistics for Hackers
jakevdp
797
220k

Transcript

  1. Fundamentals of eCommerce Patrick Rauland @BFTrick

  2. Concepts

  3. Concepts 1. What are you going to sell?

  4. Concepts 1. What are you going to sell? 2. Fundamentals

  5. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction?

  6. Concepts 1. What are you going to sell? 2. Fundamentals

    3. How are you going to get traction? 4. Technicals

  7. What are you going to sell?

  8. Who are you going to sell to?

  9. How you’re going to sell that product

  10. Amazon sells you a razor. Dollar Shave Club sells you

    convenience.

  11. Validate Your Idea

  12. None

  13. Pre-paying is the best form of validation

  14. None
  15. None

  16. Fundamentals

  17. Customer Lifetime Value (CLV)

  18. Cost of Acquisition (CoA)

  19. Raise CLV

  20. Lower CoA

  21. Traction

  22. Traction channels depend on the stage of your business

  23. Search Engine Optimization (SEO)

  24. Search Engine Marketing (SEM)

  25. Presentations

  26. Affiliate Marketing

  27. Newsletter Marketing

  28. Technicals

  29. Payment

  30. Shipping

  31. Order fulfillment

  32. Patrick Rauland WooCommerce Product Manager at Automattic @BFTrick