Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
New Stack Lunch Presentation
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Mathias Biilmann
March 07, 2016
Programming
630
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
New Stack Lunch Presentation
Lunch Presentation at Zendesk
Mathias Biilmann
March 07, 2016
More Decks by Mathias Biilmann
See All by Mathias Biilmann
React and the JAMstack - Reactathon Fundamentals 2018
biilmann
1
820
The JAMstack - Smashing Conf Freiburg 2017
biilmann
1
960
Hide Your Keys
biilmann
0
310
Rise of the JAMstack
biilmann
0
780
The JAM Stack
biilmann
21
12k
Comparing static site generators and how to onboard from a dynamic workflow
biilmann
3
1.8k
Other Decks in Programming
See All in Programming
Modernizing iOS Apps
seyfoyun
0
140
[Dev Group Paris Octobre 26] Agentforce, SIforce, Claudeforce, Slackbot… on s'y retrouve ?
nabondance
0
120
AI-Powered Domain-Driven Design
ziobrando
0
370
AI駆動開発4年目の現在地(『あなたはFDEになるべきか?』イベント資料)
kumaiu
0
110
HTML-in-Canvasで作る未来のWeb UI表現
clockmaker
5
6k
선언형 햅틱 라이브러리 진동을 소개합니다
l2hyunwoo
1
200
Augmenting AI with the Power of Jakarta EE
ivargrimstad
0
520
Apple Intelligenceとオンデバイス時代の到来
yahir0
0
180
SFCで実現する病院・医療システムの動的組み立て式UI
koukimiura
1
150
S3 TablesのIcebergデータに、AIエージェントからアクセスしてみた / 20261016developersio2026joetsu-accessing-iceberg-in-s3tables-via-agent
kasacchiful
PRO
0
250
Getting Started with Vibe Coding
miccheng
0
130
月間100万人のサービス刷新で、 技術選定をHonoに振り切った話
yutobara
8
7.1k
Featured
See All Featured
Into the Great Unknown - MozCon
thekraken
41
2.8k
Mozcon NYC 2025: Stop Losing SEO Traffic
samtorres
1
590
Building a Scalable Design System with Sketch
lauravandoore
464
34k
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
500
Building Flexible Design Systems
yeseniaperezcruz
330
41k
How to Grow Your eCommerce with AI & Automation
katarinadahlin
PRO
2
340
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
greggifford
PRO
0
390
Speed Design
sergeychernyshev
33
2.2k
Amusing Abliteration
ianozsvald
1
370
Neural Spatial Audio Processing for Sound Field Analysis and Control
skoyamalab
0
600
Code Review Best Practice
trishagee
74
20k
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
68
59k
Transcript
The New Stack Chris Bach & Matt Biilmann, Netlify 2016
1
The Web Dev Toolchain Disrupted • Modern Build Tools •
Modern Browsers • Modern APIs • CDN Hosting 2
Push your web-app or site to netlify. - the modern
day platform that developers use to manage and publish their content online. 3
Butterfly Butterfly Effect In chaos theory, the butterfly effect is
the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state. 4
"I'm writing some scripts to try to track things a
whole lot faster." Thu Apr 07 2005, Linux-Kernel Mailing List 5
Made by MarketMe GitHub launched February 2008, grew to 10
million repositories within the first 5 years, now has more than 10M active users. 6
10 Years Ago 7
Or today? For many Wordpress developers 8
Git Centric Workflow • Anything that’s text based goes in
a git repo • Clone, fork, push and pull all the time • Git has become as essential as our text editors 9
Another Detour • GitHub rode the Rails wagon • Rails
came with Rake • Task runners went mainstream 10
Front-end Build Tools • All modern front-enders use build tools
and task runners • Grunt, Gulp, Webpack, Ember-CLI • Jekyll, Middleman, Roots, Hugo, Metalsmith 11
Git Centric Workflow Any front-end project at netlify should work
somewhat like this 12
Git Centric Workflow After the initial clone, the flow becomes
something like this 13
Pull • Watch • Push 14
Pure Front-Ends • Not mixed with backend code or dependency
• All you need is in Git • No database, message queue, search engines, etc… 15
16
Pull • Watch • Push Gulp + Jekyll, BrowserSync, No
Backend 17
APIs Dynamic needs handled by 3rd party widgets Made by
MarketMe 18
Most Dev Friendly Setup • All content live Markdown or
YAML files • Everything in version control • Use all of our text based dev tools 19
20
Single Page App • Run full front-end app locally with
no dependencies • Run locally against production API • Pure front-end, completely decoupled from backend 21
Made by MarketMe 22 The Production Story
Pull • Build • Push 23
JavaScript, APIs & Markup • Can run anywhere • Distribute
on Global CDN nodes • Faster, Safer, Simpler & Cheaper 24
Intelligent CDN • Atomic Deploys • Instant Cache Invalidation •
Routing intelligence: Proxying, GeoIP, Authentication 25
26
Example: WeWork • Gradual transition from Rails to Roots •
No huge rewrite • Proxy all non-static requests to legacy origin 27
One Rule netlify intelligently proxies only URLs with no corresponding
file 28
29
Closing the Circle 30
31
32
Example: Sequoia • Large site: ~15,000 HTML Pages • Fetches
data from Contentful + Job API • Trigger rebuild whenever content change 33
34
Content Editors? • How to get your marketing team on
board? • Ideal dev cycle, but what about non-techies • Normal people are not int “Git Centric Worflows”! 35
36
Thanks! Matt Biilmann www.netlify.com @biilmann 37