How to own your Market through Content Marketing

* Content Marketing Case Studies
* What is Marketing?
* Product Marketing Types
* What is Content Marketing?
* How to do good Content Marketing?
* Is the return of investment worth it?
* What’s the reward for good Content Marketing?
* How to measure & track Content Marketing Efforts
* Startup Metrics for Pirates — AARRR
* Content Marketing Sources & Inspirations
* Formula Recap

#startup #metrics #tracking #marketing #superpower

Links:
https://www.blossom.io/
http://www.allanberger.com/

Transcript

1. Allan Berger Design & UX, Co-Founder & CCO How to own your Market through Content Marketing
2. Lean Product Management @allanberger allan@blossom.io allanberger.com allanberger Allan Berger
3. Lean Product Management @allanberger Content Marketing Case Studies From 0 to 100k Paying Customers in 9 months Infographics, Articles
4. Lean Product Management @allanberger 1 Mio. Unique Visitors in 10 Months Infographics, Articles Content Marketing Case Studies
5. Lean Product Management @allanberger Became Market Leader in 3 Years Slideshows, Tips, Videos, Infographics Content Marketing Case Studies
6. Lean Product Management @allanberger Content Marketing Case Studies
7. Lean Product Management @allanberger Content Marketing Case Studies B2B businesses use content marketing 2013 B2B Content Marketing Benchmarks - North America: CMI/Marketing Profs 91%
8. Lean Product Management @allanberger “ ” Wikipedia Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior. What is Marketing?
9. Lean Product Management @allanberger A few types of Product Marketing SEO/SEM Display Ads Affiliate Marketing Social Media Marketing Video Marketing Content Marketing
10. Lean Product Management @allanberger “ ” A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. What is Content Marketing? Content Marketing Institute
11. Lean Product Management @allanberger Email Case Studies Webinars What is Content Marketing?
12. Lean Product Management @allanberger What is Content Marketing? Ongoing Process
13. Lean Product Management @allanberger What is Content Marketing? The art of delivering content without selling
14. Lean Product Management @allanberger What is Content Marketing? No Spam, Non-Interrupting Relevant, Valuable
15. Lean Product Management @allanberger How can I do good CM? Understand your market Know Meta Information about your Target Audience
16. Lean Product Management @allanberger Structure - Define your Goals Culture, Values Philosophy Brand/Product awareness Thought Leadership Conversion Customer Service Retention Upsell
17. Lean Product Management @allanberger How can I do good CM? Create Inspiring and Motivating Content Stop … read … learn … think & behave differently
18. Lean Product Management @allanberger Superpower your Customers Source: useronboard.com
19. Lean Product Management @allanberger Superpower your Customers Buffer Example: How to get better on FB, Twitter and LinkedIn Habits of successful people
20. Lean Product Management @allanberger Write for Influencers “Hey, their Product actually looks cool too”
21. Lean Product Management @allanberger Write Evergreen Content Timeless, Canonical i.e.: “6 reasons every small business should be blogging”
22. Lean Product Management @allanberger Reuse Content Inside of Product Create Content Page Cross-link Content Share Existing Content
23. Lean Product Management @allanberger Find out what works best Product Website / Blog Emails Social Media Platforms Ebooks Infographics Videos Slidedecks Quora Answers Webinars Case Studies
24. Lean Product Management @allanberger Return of Investment? $
25. Lean Product Management @allanberger Idea behind New Acquisitions “People don't buy what you do;
 they buy why you do it.” — Simon Sinek
26. Lean Product Management @allanberger Idea behind Build Longterm Relationships with the Customer
27. Lean Product Management @allanberger Idea behind Later opportunities with ongoing content
28. Lean Product Management @allanberger Idea behind Validate your ideas i.e. via Tweet or Post
29. Lean Product Management @allanberger Measure & Track
30. Lean Product Management @allanberger Metrics for Pirates - AARRR Acquisition Activation Retention Referral Revenue Customer Lifecycle by Dave McClure, 500 Startups
31. Lean Product Management @allanberger Get inspired
32. Lean Product Management @allanberger Recap Understand your market & your target audience to create tailored content Give your customers superpowers Depending on the audience you can use different channels to deliver the content more effectively
33. Lean Product Management @allanberger allan@blossom.io allanberger.com allanberger Thank you