SaaS SEO & Actionable Insights

Transcript

1. Bengü Sarıca Dinçer SEO Team Lead at Popupsmart Beyond Basics: SaaS SEO & Actionable Insights
2. I am obsessed with ✊ Women’s Rights 🐈 Cats 🎡 TikTok 🚀 Growth X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
3. Why Do We Need to Talk About SaaS SEO? X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
4. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
5. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Source: SparkToro
6. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Ranking #1 in Google’s organic search results yields an average CTR of Source: Backlinko
7. B2B & Technology companies generate 2X more revenue from organic search than other channels X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Source: BrightEdge
8. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya SEO can reduce CAC by 60% Source: Adlift
9. Why SaaS SEO is Different than Traditional SEO? X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
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11. Unique Challenges of SaaS SEO X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
12. Revenue model X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
13. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Often relies on one-time transactions Recurring revenue less critical SaaS SEO Subscription-based with recurring revenue (MRR/ARR) Long-term customer value is crucial
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15. Sales cycle & buyer journey X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Comparison Decision Engagement Consideration Awareness Loyalty
16. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Shorter sales cycle Focus on quick conversions SEO aims to drive immediate transactions SaaS SEO Longer and more complex Multiple stages SEO targets users at each journey stage
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19. Content strategy X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
20. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Broad content Focuses on benefits and driving immediate conversions SaaS SEO Product-led content Supports both acquisition and retention
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23. Buyer personas X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
24. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Typically targets a single buyer persona or a broader audience SaaS SEO Multiple personas (e.g., decision-makers, end-users, influencers) Requires segmented and tailored content strategies
25. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
26. Retention and Churn Reduction X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
27. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Primarily focuses on customer acquisition Less emphasis on post-conversion engagement SaaS SEO High emphasis on customer retention SEO supports reducing churn by engaging existing customers
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29. Competition in the market X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
30. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Competition varies by industry Differentiation through pricing, features, or branding SaaS SEO Highly competitive with similar features among products Differentiation through unique value propositions is essential
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33. Technical SEO Complexity X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya
34. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya Traditional SEO Generally less complex websites Standard technical SEO practices suffice SaaS SEO More complex due to frequent updates Requires meticulous technical SEO practices
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36. X: @searchandstuff IG: @searchnstuff #SearchandStuff #SearchandStuffAntalya X: @bngsrc LinkedIn: /bengu-sarica-dincer/