SVA Class #1

Transcript

1. DESIGN RESEARCH Tuesday, November 15, 2011
2. Something not on the site Tuesday, November 15, 2011
3. Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addict Tuesday, November 15, 2011
4. Tuesday, November 15, 2011
5. SF TO PARIS IN TWO MINUTES Tuesday, November 15, 2011
6. Tuesday, November 15, 2011
7. Tuesday, November 15, 2011
8. Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of Art Tuesday, November 15, 2011
9. What are ways companies conduct research? Tuesday, November 15, 2011
10. 60 years ago o hai, faye Tuesday, November 15, 2011
11. user researcb tools 20 years ago Tuesday, November 15, 2011
12. 1995 Tuesday, November 15, 2011
13. Decision Theory & Adaptive Systems Group Tuesday, November 15, 2011
14. Tuesday, November 15, 2011
15. “Misunderstood animated pedagogical agent or spawn of Satan?” Tuesday, November 15, 2011
16. Bad Research Tuesday, November 15, 2011
17. 1)Hypothetical Questions 2)A False Premise 3)Opinions are worthless Tuesday, November 15, 2011
18. Never Ask People “Would you use this?” Tuesday, November 15, 2011
19. Tuesday, November 15, 2011
20. Tuesday, November 15, 2011
21. Tuesday, November 15, 2011
22. Good Research Investigate current behavior Tuesday, November 15, 2011
23. Tuesday, November 15, 2011
24. Dead Tomato Society Tuesday, November 15, 2011
25. Plain, Spicy, Extra Chunky Tuesday, November 15, 2011
26. "It used to be that the way to find out what people wanted to eat was to ask them." Tuesday, November 15, 2011
27. Good Research Tuesday, November 15, 2011
28. 1) Contextual 2) Time-aware 3) Behavioral Tuesday, November 15, 2011
29. Screw Surveys Tuesday, November 15, 2011
30. Sprint to a functional prototype Tuesday, November 15, 2011
31. A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, … Tuesday, November 15, 2011
32. …but use real data. Tuesday, November 15, 2011
33. Iterate Tuesday, November 15, 2011
34. Tuesday, November 15, 2011
35. Tuesday, November 15, 2011
36. Good Research Tuesday, November 15, 2011
37. 1) Sprint to the testable. 2) Iterate. Tuesday, November 15, 2011
38. People lie less at home Tuesday, November 15, 2011
39. Tuesday, November 15, 2011
40. Since 2007 Tuesday, November 15, 2011
41. Can tools make us better researchers? Tuesday, November 15, 2011
42. Tuesday, November 15, 2011
43. Tuesday, November 15, 2011
44. Tuesday, November 15, 2011
45. Tuesday, November 15, 2011
46. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits Tuesday, November 15, 2011
47. Tuesday, November 15, 2011
48. What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a lab Tuesday, November 15, 2011
49. Good Research Tuesday, November 15, 2011
50. 1) Mix online tools 2) Stream research live Tuesday, November 15, 2011
51. For the rest of us, we have to avoid the big myth Tuesday, November 15, 2011
52. The Myth: Geniuses have genius ideas that turn into genius products. Tuesday, November 15, 2011
53. The Truth: Great Ideas come from Other Great Ideas Tuesday, November 15, 2011
54. More Truth: Imaginative research facilitates invention. Tuesday, November 15, 2011
55. Research customers the right way •expand notion of what research is •build •behavior •time-aware Tuesday, November 15, 2011
56. tech!nol!o!guy UFL㷦OÅMⓒK⒔ Tuesday, November 15, 2011
57. 1829 Tuesday, November 15, 2011
58. Tuesday, November 15, 2011
59. 1817 Tuesday, November 15, 2011
60. What Makes Beautiful Science? Tuesday, November 15, 2011
61. The Process Tuesday, November 15, 2011
62. Tuesday, November 15, 2011
63. What Makes Beautiful Art? Tuesday, November 15, 2011
64. Authenticity Tuesday, November 15, 2011
65. Tuesday, November 15, 2011
66. What Makes Beautiful Technology? Tuesday, November 15, 2011
67. The Experience Tuesday, November 15, 2011
68. Tuesday, November 15, 2011
69. What the Fuck is That? Tuesday, November 15, 2011
70. Tuesday, November 15, 2011
71. EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHING Tuesday, November 15, 2011
72. “BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive Path Tuesday, November 15, 2011
73. “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive Path Tuesday, November 15, 2011
74. SO WHAT DO WE DO? Tuesday, November 15, 2011
75. Tony Fadell Tuesday, November 15, 2011
76. Tony Fadell Tuesday, November 15, 2011
77. Tuesday, November 15, 2011
78. Tuesday, November 15, 2011
79. Every person on the team should be treated like an artist. “ ” - Tony Fadell Tuesday, November 15, 2011
80. Edwin H. Land Tuesday, November 15, 2011
81. Edwin H. Land Tuesday, November 15, 2011
82. Market research is what you do when your product isn’t any good. “ ” - Edwin H. Land Tuesday, November 15, 2011
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86. Tuesday, November 15, 2011
87. Explode Some thoughts on analytics What do helicopters do in action movies? Tuesday, November 15, 2011
88. nate@boltpeters.com @boltron Tuesday, November 15, 2011