Upgrade to Pro — share decks privately, control downloads, hide ads and more …

WHERE DO YOU START THINKING #ctalks2020

bookslope
January 18, 2020

WHERE DO YOU START THINKING #ctalks2020

2020年1月18日に名古屋で開催したデザインカンファレンス Ctalks 「#1 ビジネスとデザイン」で登壇した際のスライドです。

WHERE DO YOU START THINKING 〜どこから考えだすのか〜

bookslope

January 18, 2020
Tweet

More Decks by bookslope

Other Decks in Design

Transcript

  1. WHERE DO YOU START THINKING
    Ͳ͔͜Βߟ͑ग़͢ͷ͔
    #ctalks2020

    View full-size slide

  2. ࡔຊو࢙
    @bookslope
    εϚʔτϞϏϦςΟࣄۀਪਐࣨ ࣨ௕
    ݩ೔࢈ UX σβΠφʔ
    ΦϯϥΠϯάϧʔϓʮΧϩοπΣϦΞʯ
    دߘɾߨԋଟ਺
    ஶॻʰIAγϯΩϯάʱͳͲ

    View full-size slide

  3. By NISSAN #TMS2019

    View full-size slide

  4. By NISSAN Ariya CONCEPT

    View full-size slide

  5. Semi
    Roadstar
    Model S
    Model 3

    View full-size slide

  6. ԿͰ΋͍͍͔ΒΞΠσΞΛߟ͑ͯΈ͍ͯͩ͘͞
    QUESTION

    View full-size slide

  7. ੡଄ ઌߦ
    PRODUCTION ADVANCE

    View full-size slide

  8. ࠷దԽ ҙٛ
    HOW WHY, WHAT

    View full-size slide

  9. “Έͳ͞Μ͕஌Βͳ͍͏ͪʹɺੈքதͷ͍͢͝ਓͨͪɺ಄ͷ͍͍ਓ
    ͨͪ͸ɺͲΜͲΜօ͞Μ͕஌Βͳ͍͏ͪʹɺ৽͍ٕ͠ज़Λ։ൃ͠
    ͯɺউखʹੈͷதΛม͍͑ͯͬͯ͠·͍ͬͯ·͢ɻ”
    ງߐوจ

    View full-size slide

  10. ࣄۀऀଆ
    डୗଆ
    σδλϧ
    ϝʔΧʔ
    DIGITAL
    MAKER
    CLIENT WORK INHOUSE

    View full-size slide

  11. ՝୊υϦϒϯ ϏδϣϯυϦϒϯ
    ISSUE VISION

    View full-size slide

  12. աڈͷσʔλ ৽ͨͳࢦ਺
    PAST DATA NEW INDEX

    View full-size slide

  13. ۀ੷ධՁ ࢢ৔ධՁ
    PERFORMANCE MARKET

    View full-size slide

  14. ॿݴऀ
    ϙϧτΨϧۭߓͷαʔϏεվֵϑϨʔϜϫʔΫ
    ӳ༤
    ४උͤ͞Δ ྗΛି͢ ٹ͏
    ڭ͑Δ ؁΍͔͢
    ݡ͍ܭը εϚʔτͳΠϯϑϥ ༏ઌखଓ͖
    ஈ֊త४උ ؾ෼స׵ͱ׆ྗճ෮ ϞόΠϧࢧԉνʔϜ
    த֩ͱͳΔೳྗ
    ߴ෇ՃՁ஋αʔϏε
    ஥ؒ

    View full-size slide

  15. σβΠϯ
    اը ࣮ݧ
    ։ൃ
    DECISION DECISION DECISION
    DECISION
    UX UX UX UX
    όϥόϥͳϓϩηε
    DISASSEMBLY PROCESS

    View full-size slide

  16. ܾΊࣄΛܾΊΔɺϓϩηεΛͭ͘Δ
    UPSTREAM PROCESS
    UX
    DECISION
    اը ࣮ݧ
    σβΠϯ ։ൃ

    View full-size slide

  17. ͦͷͨΊͷԾઆݕূɺϓϩτλΠϐϯά
    PROTOTYPING
    اը ࣮ݧ
    σβΠϯ ։ൃ
    UXϦαʔν

    View full-size slide

  18. By EasyRide
    αʔϏαʔ ϝʔΧʔ
    SERVICER MAKER

    View full-size slide

  19. By Designing from the Car: Why Context Matter

    View full-size slide

  20. Android Auto
    By Android Auto

    View full-size slide

  21. ίοΫϐοτ
    COCKPIT
    ίωΫςου
    CONNECTED
    MaaS
    MAAS
    ϥΠϑ
    LIFE
    ϞόΠϧ
    MOBILE
    ϓϩμΫτ
    PRODUCT

    View full-size slide

  22. By Ӭฏࣉொ

    View full-size slide

  23. By Toyota Woven City

    View full-size slide

  24. MaaS x Card
    ϞϏϦςΟ΍MaaSͷମݧΧʔυ
    ໨ඪࢧԉֹۚͷ2ഒͰืूऴྃ!

    View full-size slide

  25. “े෼ͳ৘ใ͕ἧͬͨޙʹΠϊϕʔςΟϒͳΞΠσΞΛࢥ͍෇͘߹
    ཧతͳཧ༝͸ͳ͍ɻ͍·ͦ͜౴͑Λग़͢΂͖ͩͱ൑அͰ͖Δ৘ใྔ
    ΍λΠϛϯάͷਖ਼͠͞Λূ໌͢Δ΋ͷ͸Կ΋ͳ͍ͷͩɻ”
    ᖛޱल࢘ #SHIFT #Πϊϕʔγϣϯͷ࡞๏

    View full-size slide

  26. Ͳ͔͜Βߟ͑ग़͢ͷ͔
    ࢥ͍͍ͭͨΞΠσΞ͕ࣗΒͷҙࢥɻʮHOWʯͷ΄͏ָ͕ɻ࠷దԽ͸
    ୭͕΍ͬͯ΋ಉ݁͡ՌɻݴͬͨϞϯՁ஋ɻաڈͷσʔλͰ͸ͳ͘৽
    ͨͳࢦඪͮ͘ΓɺͦΕ͕෇ՃՁ஋ɻόϥόϥͰ͸ͳ্͘ྲྀ޻ఔͰܾ
    ΊΔػձΛͭ͘ΔɻαʔϏαʔͱϝʔΧʔͷཱͪҐஔɻ৐Δલ͔Β
    ৐ͬͨ͋ͱ·ͰɻιϦϡʔγϣϯ͸͞·͟·ɻMaaSͱ͸ϥΠϑͰ͋
    ΔɻαΠόʔεϖʔεʹग़ͯ͜ͳ͍໰୊ɻτϦοϓͱମݧɻϝʔΧʔ
    Ͱ͸ͳ͍اۀ͕ϞϏϦςΟʹऔΓ૊Ήཧ༝ɻMaaSΧʔυɻ

    View full-size slide

  27. THANK YOU
    ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ
    @bookslope

    View full-size slide