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What think about MOBILITY
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bookslope
June 16, 2021
Design
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What think about MOBILITY
2021年6月16日に、ロフトワーク & FabCafe Nagoya 主催の未来構想スクールプログラムの一環で、共栄鋼材さま向けワークショップでインプットプレゼンテーションに使用したスライド。
bookslope
June 16, 2021
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Transcript
What think about MOBILITY Mede by Takashi Sakamoto @bookslope
PROFILE ͡Ί·ͯ͠ɺࡔຊو࢙Ͱ͢ɻ What think about MOBILITY ใઃܭɾ69σβΠϯ͕ઐྖҬ ݩ࢈ࣗಈं6*69σβΠϯ εϚʔτϞϏϦςΟࣄۀਪਐࣨࣨ ΦϯϥΠϯίϛϡχςΟӡӦ
دߘɾߨԋଟ ஶ࡞ʰ*"γϯΩϯάʱͳͲ Mede by Takashi Sakamoto @bookslope
Horai EMot my route LUUP aimo WHILL docomo bike share
Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public What think about MOBILITY
By Designing from the Car: Why Context Matter What think
about MOBILITY
By NISSAN ARIYA What think about MOBILITY
By NISSAN ARIYA What think about MOBILITY
UX Research σβΠϯϑΣʔζΑΓલͷاըϑΣʔ ζʹ͓͍ͯɺ69ϦαʔνΛ͢Δ͜ͱ Ͱɺاըͷਫ਼Λ্ͤ͞ΔऔΓΈ ʹͭͳ͕Γ·͢ɻ ؆қϓϩτλΠϐϯάΛ࡞ΓɺϢʔ β ʔௐࠪΛ ڌʢຊɾถɾதࠃʣ
Ͱ࣮ࢪɻ͍উख͍৺ͳͲΛ ௐࠪͨ͠ɻ What think about MOBILITY σβΠϯ اը ࣮ݧ ։ൃ
MaaS શࠃͷεϚʔτϞϏϦςΟνϟϨϯδ ࠾ࣄۀΛத৺ʹɺࣗಈंχϡʔεα ΠτʮϨεϙϯεʯʹͯ࿈ࡌதɻ What think about MOBILITY
MaaS x Card σβΠφʔϊϯσβΠφʔ͚ʹ։ ൃͨ͠ϫʔΫγϣοϓσβΠϯπʔ ϧɻ Ҡಈʢओʹެڞަ௨αʔϏεʣʹ· ͭΘΔϢʔβʔମݧΛՄࢹԽͨ͠ ΧʔυͰɺަ௨ࣄۀऀࣗಈंձࣾ ͳͲͷاըσβΠϯʹܞΘΔํʹར
༻ͯ͠Β͏͜ͱͰɺϢʔβʔମݧͷ ্ʹߩݙ͢ΔऔΓΈɻ What think about MOBILITY
Ideation νʔϜ͕ڞಉϫʔΫγϣοϓϢʔ βʔௐࠪɺݕূʹࢀՃ͢Δ͜ͱͰɺҙ ࢥͷڞ༗͕͘͢͠ͳΓ·͢ɻ ϫʔΫγϣοϓ ௐࠪ ݕূɾ࣮ݧ σβΠϯ اը ࣮ݧ
։ൃ What think about MOBILITY
Concept Ϛπμʮࠢಈʢ͜Ͳ͏ʣʵ406- PG.05*0/ʯͱ͍͏ίϯηϓτΛऔ ΓೖΕ͔ͯΒɺϚπμͷΫϧϚͮ͘Γ େ͖͘มΘͬͨͱ͍͑·͢ɻ What think about MOBILITY
In Car → Out Car ंͰͳ͘ɺϞϏϦςΟʢαʔϏ εʣͱͯ͠ଊ͑Δ͜ͱͰɺސ٬ͱ ੜ׆ͱ͍͏େ͖ͳ͘͘ΓͰݟΔ͜ͱ͕ Ͱ͖·͢ɻ Steering
Smartphone Driver & Passenger City What think about MOBILITY
CASE ʮ$"4&ʯͷਁಁʹΑΓɺӡసखͷૢ ࡞ྖҬʹੜ׆ͷҰ෦ͱͯ͠ීஈར༻͠ ͍ͯΔεϚϗ͕಄͖ͯ͠·ͨ͠ɻ ʮ$"4&ʯͱɺʮ$POOFDUFEʯ ʮ"VUPOPNPVTʯʮ4IBSFEˍ 4FSWJDFʯʮ&MFDUSJDʯͷ಄จࣈΛࣔ ͢ɻ What think
about MOBILITY
CTRL ɺถւ܉ͷۦஞ؋͜Ε·Ͱ ࠾༻͍ͯͨ͠λονεΫϦʔϯʢιϑ τʣ͔Βैདྷͷεϩοτϧૢ࡞ʢϋʔ υʣʹͨ͠ͱ͍͏ൃදΛͨ͠ɻ һͷޡૢ࡞͕ଟ͍ͷ͕ཧ༝ͩ ͕ɺௐࠪϨϙʔτʹΑΔͱशख़ ܇࿅ෆͱ͍͏ਓؒଆͷͷ΄͏ ͕ු͖ூΓʹͳ͍ͬͯΔɻ What
think about MOBILITY
By SpaceX Crew Dragon What think about MOBILITY
By UX Collective What think about MOBILITY
By UX Collective What think about MOBILITY
By Apple Carbon Neutral Ξοϓϧ͕ࣾɺ·ͰʹΧʔϘ ϯχϡʔτϥϧΛએݴɻରͯ͠ɺຊ ɺ·ͰʹΧʔϘϯ χϡʔτϥϧʢૉԽʣએݴΛग़͠ ͍ͯ·͢ɻ ૉԽʹ͚ͯిಈԽʢҎ
߱ɺ&7͔ϑϧϋΠϒϦουंʣΛ ٸʹීٴ͍ͯ͘͠ྲྀΕ͕͋Δɻ What think about MOBILITY
By Motor-de-BMW-desmontado 30,000 → 15,000 &7ʢిؾࣗಈंʣɺंମߏ͕ͱ ͯγϯϓϧͰɺ༻͞ΕΔ෦ ैདྷͷΤϯδϯंͰສ͋ͬͨ෦ ɺ&7ंͰສ΄Ͳʹͳͬͨ ͱݴΘΕ͍ͯ·͢ɻ͔ͭ෦ͷௐୡ
͘͢͠ͳΓɺࢀೖোน͕Լͯ͠ ͍·͢ɻ What think about MOBILITY
By YAMAHA Engine → Motor &7ʢిؾࣗಈंʣͷಈྗݯ͕Τϯδ ϯ͔ΒϞʔλʔͱͳΔ͜ͱͰɺϞʔ λʔͦͷͷόοςϦʔͳͲɺ&7 ʹෆՄܽͳ෦ͷधཁ͕ٸʹ֦େ ͢Δ͜ͱ͕༧͞Ε·͢ɻ
What think about MOBILITY
By Delloitte Tohmatsu Consulting LLC. EV Value-chain What think about
MOBILITY ෦ ൢച αʔϏε όοςϦʔίετݮ ʢओʹྔ࢈Խʣ ं྆։ൃɾੜ࢈ίετ ݮʢڞಉ։ൃʣ όοςϦʔϦϢʔεɾ ϦαΠΫϧ֬ʹΑΔ ं྆Ձ֨ݮ γΣΞϦϯάʹΑΔҠ ಈίετݮ EVΦʔφʔγοϓ ίετݮ ࣍ੈి։ൃ ʢશݻମɾۭؾ…ʣ CASEରԠ ं྆։ൃ UX্ όοςϦʔΤωϚω׆ ༻ʹΑΔՃՁ εϚʔτγςΟ EVՃՁ্
By PwC Strategy DX Value-chain What think about MOBILITY اըɾR&D
ௐୡ ཱɾ ൢചɾΞϑλʔ ։ൃɾࣄۀࢿͷ࠶ܭ ըʢఏܞɾ࠶ฤؚΉʣ αϓϥΠνΣʔϯ࠶ߟ DXͷଅਐ ൢചDXͷଅਐ औΓΈͷํੑ • ෳγφϦΦʹجͮ͘ൢ ചɾੜ࢈ͷ࠶ܭը • ࢿۚௐୡ֬อ • ֤ࠃͷࡦݱঢ়ΛՃຯ͠ ͨݟ௨͠ͷධՁ • ସαϓϥΠϠʔͷݕ౼ • ੜ࢈ఀࢭظؒͷैۀһέΞ • ࠶Քಇܭը • σΟϥʔͷൢଅɾࡒࢧԉ • OEMʹ͓͚Δσδλϧ ϚʔέςΟϯάڧԽ • σΟʔϥʔʹ͓͚ΔD2D αʔϏεͷఏڙ
By Delloitte Tohmatsu Consulting LLC. Effective Strategies What think about
MOBILITY 1. طଘϏδωεͷϦʔϯԽɾޮԽ 2. ίϞσΟςΟͷڝ૪ྗڧԽ 3. ΫϧϚͷૌٻՁܗɾٕज़ֵ৽ͷߩݙ 4. ΩʔσόΠεαϓϥΠϠʔԽ 5. ΤϯδχΞϦϯάɾίϯαϧςΟϯάೳྗ۩උ 6. ιϦϡʔγϣϯϓϩόΠμʔԽ 7. έΠϨπΛ͑ͨࣗಈंϝʔΧʔͷΞϓϩʔν 8. ϞϏϦςΟαʔϏεࣄۀऀͷߩݙ 9. ίΞٕज़Λ׆༻ͨ͠ҟۀछ৽ࣄۀͷછΈग़͠ αϓϥΠϠʔͷࣄۀͷํੑΞϓ ϩʔνͱͯ͠ɺ༗ޮͳઓུʮଧͪखʯ ͱͯ͠·ͱΊͨɻ
Automotive High-Tech New System Legacy System Android Auto CarPlay Tesla
Polestar2 Bentz Porsche NISSAN BYTON SONY Waymo Citroen Ami What think about MOBILITY
Semi Roadstar Model S Model 3 New! What think about
MOBILITY
By SONY VISION Meter + Infotainment Side Monitor Side Monitor
What think about MOBILITY
By LUCID Air Infotainment Meter Infotainment What think about MOBILITY
By NIO Nomi Infotainment Meter What think about MOBILITY
Infotainment By Polestar2 UI/UX DESIGN FOR MOBILITY Meter What think
about MOBILITY
Citroen Ami εϚϗΛΠϯϑΥςΠϯϝϯτγες Ϝͱͯͦ͠ͷ··ར༻͢Δίϯηϓτ ͋Γ·͢ɻ Meter Smartphone What think about
MOBILITY
త త త What think about MOBILITY
TOYOTA e-Palette τϤλͷʮFύϨοτʯɺηϯ αʔɺΧϝϥɺ-J%"3γεςϜ͕ࡌ ͞Ε͓ͯΓɺࣗಈӡసΛαϙʔτ ͍ͯ͠·͢ɻ Ctrl Camera View Infotainment?
What think about MOBILITY
LYFT eBike ंαʔϏεʮ-:'5ʯిؾࣗసं Λൃදͨ͠ɻ Meter? Infotainment? What think about MOBILITY
LUUP -VVQ͕ࠃॳͷɺిಈΩοΫϘʔυ γΣΞΞϓϦΛ݄ΑΓఏڙ։࢝ɻ What think about MOBILITY
SkyDrive 4LZ%SJWFͷ౦ژΦϦϯϐο ΫͰͷՐ౮σϞͰੈքʹ͚ͯ ൸࿐͢Δ͜ͱΛࢦ͍ͯ͠Δɻ What think about MOBILITY
Horai EMot my route LUUP aimo WHILL docomo bike share
Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public What think about MOBILITY
MaaS CTRL ʮ.BB4ίϯτϩʔϥʔʯͱɺϢʔ βʔ͚.BB4ΞϓϦͷ͜ͱ͚ͩͰ ͳ͘ɺࣄۀऀ࣏ࣗମ͚ͷσʔλ ՄࢹԽੳɺ੍ޚΛ͢Δ͜ͱΛࢦ ͢ɻ ϢʔβʔͱϞϏϦςΟͷؔΛվળ ͠ɺϢʔβʔͷརศੑΛ͞Βʹ্ ͢Δ͜ͱʹͳΔɻ
MaaS CTRL What think about MOBILITY
MOBILITY ͜Ε͔ΒͷϞϏϦςΟͱɺతʹ Ԡͯ͡όϦΤʔγϣϯʹΉΧλν ʢϞϏϦςΟମʣͷଘࡏͱͱʹɺ खͷͻΒʢମੑʣΛτϦΨʔʹ͠ ͨίϯτϩʔϥʔͱ͕ଓ͞Εͨະ དྷΛඳ͘ɻ 6*ʢਓͱͷʣ͕ཁͱͳΔ͜ͱ ͞·͟·ͳΛ୨Էͯ͠͠ΈΔ͜ͱ Ҡಈंɺੜ׆ͷ͘͝Ұ෦Ͱ͋Δ͜ͱ
What think about MOBILITY
͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ THANKS FOR YOUR ATTENTION! FIN Mede by Takashi Sakamoto
@bookslope