Understanding UX Design Proces - デザインリテラシーを高める方法

2022年10月29日に、青森商工会議所で開催されたセミナー・イベント「Web活用トレンドDX（デラックス）」で講演したスライド。

Transcript

1. UNDERSTANDING 
 UX DESIGN PROCESS Mede by Takashi Sakamoto @bookslope 69σβΠϯϓϩηεΛཧղ͢Δ Photo by Keith Hardy on Unsplash
2. UNDERSTANDING UX DESIGN PROCESS ࡔຊو࢙ @bookslope εϚʔτϞϏϦςΟࣄۀਪਐࣨ
   ࣨ௕ 
 ৘ใઃܭɾ69σβΠϯ͕ઐ໳ྖҬ
   ΦϯϥΠϯίϛϡχςΟӡӦ 
 دߘɾߨԋଟ਺ 
 ஶ࡞ʰ*"γϯΩϯάʱͳͲ ౦ژࡏॅͷσβΠφʔͰ͢ɻσδλϧϓϩμΫτʹ͓͚Δʮ৘ใΞʔΩςΫνϟʯ ΍ʮ69σβΠϯʯͳͲΛֶͼɺݱࡏ͸ʮϞϏϦςΟʯ΍ʮ.BB4ʯʹ͓͚Δࣄۀ ։ൃɾαʔϏε։ൃʹܞΘ͍ͬͯ·͢ɻ
3. ೔࢈ࣗಈं υοπ 2017 2019 ϦϯΫε ωοτΠϠʔ
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4. UNDERSTANDING UX DESIGN PROCESS ϙελʔ %51 σεΫτοϓ
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5. ࣄۀ։ൃࢧԉ ϝσΟΞ഑৴ࢧԉ .BB4ؔ࿈ࣄۀͷاըɾఏҊ
   84ϑΝγϦςʔγϣϯࢧԉ
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   औࡐ͔ΒࡱӨɾࣥච
   ηϛφʔɾΠϕϯτͷاըɾߨԋ UNDERSTANDING UX DESIGN PROCESS
6. Journalist ϝσΟΞ഑৴ࢧԉ
   ϞϏϦςΟ࣮ূ࣮ݧͳͲͷऔࡐ
   هऀɾΧϝϥɾϥΠςΟϯάͳͲ #MaaSମݧه UNDERSTANDING UX DESIGN PROCESS by Response.JP
7. by NISSAN ARIYA UNDERSTANDING UX DESIGN PROCESS
8. by Amazon 2011 2016 IAγϯΩϯά IA/UXϓϥΫςΟε UX x Biz Book UNDERSTANDING UX DESIGN PROCESS
9. 69 γφϦΦ ϖϧιφ ϢʔβʔମݧΛࢦ͢ɻফඅऀͷମݧͱͯ͠ϚʔέςΟϯάͰ͸$9ͳͲ΋࢖ΘΕΔ͕ 69Ͱ౷Ұ͢Δɻ·ͨͦͷऔΓ૊ΈΛࢦͯ͠69σβΠϯͱݺͿɻ ͦͷαʔϏε΍ϓϩμΫτͷ໨తୡ੒·ͰͷεςοϓΛඳ͍ͨ΋ͷΛࢦ͢ɻར༻ঢ়گ ΛετʔϦʔʢ෺ޠʣʹͯ͠఻͑Δ৔߹ʹɺίϚອը෩ʹͨ͠΋ͷ͕ଟ͍ɻ Ϣʔβʔ૾Λ۩ମԽͨ͠΋ͷɻԾ૝ϢʔβʔͱݺͿ৔߹΋͋Δ͕ɺλʔήοτ૚ͱ͸ҟ ͳΓɺಛఆͷਓΛ୊ࡐʹ࢖༻͢Δ͜ͱ͕ଟ͍ɻσϞάϥͷ΄͔Ձ஋؍΍՝୊ͳͲݴٴɻ )$% ਓؒத৺ઃܭͷ͜ͱɻਓΛத৺ʹߟ͑ΒΕͨσβΠϯͷऔΓ૊ΈΛࢦ͢ɻԤभͰ͸ 6$%ͱ΋ݺ͹ΕΔ͕)$%Ͱ౷Ұ͢Δɻ *" ৘ใઃܭͷ͜ͱɻ৘ใΛ੔ཧ͠Ϣʔβʔʹ෼͔Γ΍͘͢఻͑ΔߦҝɺϢʔβʔ͕৘ใ Λ୳͠΍͘͢͢ΔߦҝͳͲΛࢦ͢ɻ $+. ސ٬ͷߦಈΛδϟʔχʔʢཱྀʣʹݟཱͯͨϑϨʔϜϫʔΫͷ͜ͱɻ঎඼΍αʔϏεΛ ೝ஌͠ɺڵຯΛ࣋ͪɺߪೖ΍ਃ͠ࠐΈʹ౸ୡ͢Δ·ͰͷߦಈΛਤࣜԽͨ͠΋ͷɻ UNDERSTANDING UX DESIGN PROCESS
10. INDEX ໨࣍ ΠϯϏδϒϧόϦϡʔ
    σβΠϯϓϩηε
    σβΠϯύλʔϯ 01. 02. 03. ྲྀΕΛཧղ͢Δ ݟ͑ͳ͍Ձ஋Λ஌Δ ൑அྗΛ਎ʹ͚ͭΔ
11. ݟ͑ͳ͍Ձ஋Λ஌Δ INVISIBLE VALUE 01
12. ͍͍੡඼Ͱ΋ɺ͍͍ମݧͱ͸ݶΒͳ͍ɻ Good UI Good UX
13. Service Design ϞϊͱαʔϏεͱ͕ผʑͰ͸ͳ͘ɺ αʔϏεͷதʹϞϊؚ͕·Ε͓ͯ ΓɺҰମԽͯ͠੾Γ཭ͤͳ͍ߏ଄Λ αʔϏευϛφϯτϩδοΫͱݺ Ϳɻ UNDERSTANDING UX DESIGN PROCESS Ϟϊ αʔϏε Ϟϊ αʔϏε 4%-
    4FSWJDF
    %PNJOBOU
    -PHJD (%-
    (PPET
    %PNJOBOU
    -PHJD by αʔϏεɾυϛφϯτɾϩδοΫͷൃ૝ͱԠ༻
14. σβΠϯͱ͸ɺओޠ͕ࣗ෼Ͱ͸ͳ͍ɻ ఻͑Δ ఻ΘΔ
15. About Design σβΠϯͱ͸ɺ૬ख͕Ͳ͏تΜͰ΋Β ͑Δ͔Λߟ͑ɺܭը͢Δ͜ͱʹ΄͔ ͳΒͳ͍ɻ͔ͩΒͦ͜ɺ૬खΛΑ͘஌ ΓɺͲ͏تͿ͔Λߟ͑ɺ࣮ߦ͢Δ͜ ͱ͕େࣄɻ UNDERSTANDING UX DESIGN PROCESS by ৽ւ੣ @shinkaimakoto
16. Cusomer Journey ސ٬ͷߦಈΛδϟʔχʔʢཱྀʣʹݟཱ ͯͨϑϨʔϜϫʔΫͱͯ͠ɺΧελ ϚʔɾδϟʔχʔɾϚοϓΛ࡞੒͢Δ ৔߹͕͋Δɻ
    ঎඼΍αʔϏεΛೝ஌͔ΒɺڵຯΛ ࣋ͪɺߪೖ΍ਃ͠ࠐΈʹ౸ୡ͢Δ· ͰͷߦಈΛਤࣜԽͨ͠΋ͷͰɺސ٬ ଆʢը໘্෦ʣͱϏδωεఏڙଆ ʢը໘Լ෦ʣͱʹ෼͚ɺҰ࿈ͷମݧ ʹԿ͕ى͖ɺԿ͕ඞཁ͔Λ၆ᛌͯ͠ ܭը͢Δɻ UNDERSTANDING UX DESIGN PROCESS by RaIL Europe Experience Map
17. Outcome Ұ࿈ͷମݧΛ၆ᛌ͢Δ͜ͱͰɺ͍ͭ ͲΜͳͱ͖ʹͦͷσβΠϯʹ৮ΕΔ ͨͷ͔ɺ·ͨɺͦͷ੒Ռʹ͸Ͳ͏ ͍ͬͨ͜ͱ͕ߟ͑ΒΕΔͷ͔Λݟۃ ΊΔࢳޱʹͭͳ͕ΔͨΊɺϚʔέ ςΟϯάޮՌͱ߹Θͤͯ,1*Խʢ໨ඪ Λ਺஋Խʣ͢Δ৔߹͕ଟ͍ɻ UNDERSTANDING UX DESIGN PROCESS ڵຯ ೝ஌ ߦಈ ڞ༗ "55&/5*0/ */5&3&45 "$5*0/ 4)"3& ݕࡧ 4&"3$) Ͳ͔͜ΒΞΫηε͔ͨ͠ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ
18. Outcome Ұ࿈ͷମݧΛ၆ᛌ͢Δ͜ͱͰɺ͍ͭ ͲΜͳͱ͖ʹͦͷσβΠϯʹ৮ΕΔ ͨͷ͔ɺ·ͨɺͦͷ੒Ռʹ͸Ͳ͏ ͍ͬͨ͜ͱ͕ߟ͑ΒΕΔͷ͔Λݟۃ ΊΔࢳޱʹͭͳ͕ΔͨΊɺϚʔέ ςΟϯάޮՌͱ߹Θͤͯ,1*Խʢ໨ඪ Λ਺஋Խʣ͢Δ৔߹͕ଟ͍ɻ UNDERSTANDING UX DESIGN PROCESS ڵຯ ೝ஌ ໨త ڞ༗ "55&/5*0/ */5&3&45 0#+&$5*7& 4)"3& खஈ "$$&44 Ͳ͔͜ΒΞΫηε͔ͨ͠ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ
19. Outcome ͨͱ͑͹ɺཱྀߦ༧໿αΠτͷσβΠϯ Ͱ͋Ε͹ɺ࣮ࡍʹཱྀߦʹߦ͘·͑ʹ ޱίϛ౳Λݟͯڵຯؔ৺ΛߴΊɺ༧ ໿͠ʹདྷΒΕ·͢ɻ·ͨɺͦΕ͸༧໿ ͕໨తͱݴ͏ΑΓɺཱྀߦʹߦͨ͘Ί ͷखஈͱͯ͠༧໿Λ͢Δͱ͍͏͜ͱ ʹͳΓ·͢ɻ UNDERSTANDING UX DESIGN PROCESS ޱίϛ ϝσΟΞͰ஌Δ ཱྀߦʹߦ͘ ϨϏϡʔ ཱྀߦ༧໿
    αΠτ ڵຯ ೝ஌ ڞ༗ "55&/5*0/ */5&3&45 4)"3& ໨త 0#+&$5*7& खஈ "$$&44 Ͳ͔͜ΒΞΫηε͔ͨ͠ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ
20. INVISIBLE VALUE σβΠϯϓϩηεͱ͸ɺσβΠϯͷ࡞ ੒ʢΞ΢τϓοτʣ͚ͩΛࢦ͢ͷͰ͸ ͳ͘ɺࣄલௐࠪ΍ઃܭஈ֊ΛܦͯΞ ΢τϓοτ͢Δ·ͰͷҰ࿈ͷྲྀΕؚ͕ ·Ε͍ͯΔɻͦͷϓϩμΫτ΍αʔϏ ε͕࢖ΘΕΔঢ়گΛཧղ͔ͯ͠Βσβ ΠϯΛਐΊΔඞཁ͕͋Δɻ ϞϊͱαʔϏε͸੾Γ཭ͤͳ͍
    σβΠϯ͸ɺࣗ෼͕ओޠͰ͸ͳ͍
    Ұ࿈ͷମݧΛ၆ᛌͯ͠ݟΔํ๏Λ஌Δ UNDERSTANDING UX DESIGN PROCESS
21. ྲྀΕΛཧղ͢Δ DESIGN PROCESS 02
22. 5 LAYERS ++(ͷʮ69Λߏ੒͢Δͭͷஈ֊ʯͰ ߟ͑Δͱɺ༏ΕͨσβΠφʔ͸͜ΕΒ ͷ޻ఔ͢΂ͯΛ͍ͯ͠Δ͜ͱ͕Θ͔ Δɻ
    σβΠϯ࡞ۀͱ͸ද૚෦෼͚ͩΛࢦ ͢͜ͱͰ͸ͳ͍ɻ ཁ݅ ߏ଄ ࠎ֨ ද૚ ઓུ ίϯςπɾػೳ ৘ใΞʔΩςΫνϟ ΠϯλϥΫγϣϯσβΠϯ ϏδϡΞϧσβΠϯ χʔζɾ໨త UNDERSTANDING UX DESIGN PROCESS By Jesse James Garrett “Elements of User Experience”
23. Design Outputs σβΠϯͷ޻ఔʹ͸ɺ࡞ۀ࣌ؒʢΞ 065165ʣͷ΄͔ʹɺೝࣝ͢Δ */165ͱɺࢥߟ͢Δ5)*/,ؚ͕·Ε Δ͜ͱΛ๨Ε͕ͪɻ
    */165ʹ͸ɺࣄલௐؚ͕ࠪ·Εɺ 5)*/,ʹ͸ɺͲͷΑ͏ʹσβΠϯ͢ Δͷ͔ͱ͍ͬͨܭըؚ͕·ΕΔɻ 23 σβΠϯͷ࡞੒ 5)*/, 065165 */165 ઃܭ ௐࠪ UNDERSTANDING UX DESIGN PROCESS
24. Double Diamond μϒϧμΠϠϞϯυ͸ɺ೥ʹӳ ࠃσβΠϯڠٞձͰॳΊͯಋೖ͞Ε ͨɺͭͷμΠϠϞϯυΛඳ͘Α͏ʹ ൃࢄͱऩଋΛߦ͏՝୊ղܾํ๏ͷͻ ͱͭɻ ਖ਼͍͠໰୊Λݟ͚ͭΔ ਖ਼͍͠ղܾΛݟ͚ͭΔ ୳ࡧ ఆٛ ల։ ఏڙ %*4$07&3 %&'*/& %&7&-01 %&-*7&3 ൃࢄ ऩଋ ऩଋ ൃࢄ UNDERSTANDING UX DESIGN PROCESS
25. UX Research σβΠϯ޻ఔΑΓલͷஈ֊ʹ͓͍ͯɺ Ќ൛ϓϩτλΠϐϯάͰɺ࣮ࡍʹυ ϥΠόʔΛ؍࡯͢Δ69ϦαʔνΛ࣮ ࢪͨ͠ྫʢ6CFSʣ σβΠϯ اը ࣮ݧ ։ൃ By Grace Vorreuter and new driver research participant in car testing in San Francisco UNDERSTANDING UX DESIGN PROCESS
26. HCD Process *40
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    ͷਐΊํͷجຊ͸ɺ੡඼ͷߏ૝ ஈ֊͔Βର৅ϢʔβʔͱͦͷཁٻΛ໌ ֬ʹͯ͠ɺཁٻʹ߹ͬͨ΋ͷΛઃܭ ͠ɺຬ଍౓߹͍ΛධՁ͢Δ͜ͱͰ͢ɻ Ϣʔβʔͷཁٻ͕ຬͨ͞ΕΔ·Ͱɺ͜ ΕΛ܁Γฦ͠·͢ɻ )$%ϓϩηε σβΠϯͷ࡞੒ ཁٻࣄ߲ͷ໌֬Խ ධՁ ˞)$%
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    ͷུশ ར༻ঢ়گͷཧղ )$%ͷඞཁੑͷಛఆ 26 1 2 3 4 UNDERSTANDING UX DESIGN PROCESS
27. Usage Condition ར༻ঢ়گͷཧղʕʕͨͱ͑͹ɺ࡭ࢠ ͷσβΠϯΛ͢Δ৔߹ɺͲ͜ʹஔ͔ ΕΔ༧ఆ͔
    ୭޲͚ͷ΋ͷ͔ͳͲɺࣄ લʹ֬ೝ͓ͯ͘͜͠ͱͰ੒Ռʹͭͳ ͕Γ΍͍͢σβΠϯʹ͢Δ͜ͱ͕Ͱ ͖·͢ɻ
    λΠτϧ͕ಡΊΔΑ͏ٯ͞·ʹஔ͔Ε͍ͯΔ༷ࢠ UNDERSTANDING UX DESIGN PROCESS
28. Usage Condition ར༻ঢ়گͷཧղʕʕͨͱ͑͹ɺ࡭ࢠ ͷσβΠϯΛ͢Δ৔߹ɺͲ͜ʹஔ͔ ΕΔ༧ఆ͔
    ୭޲͚ͷ΋ͷ͔ͳͲɺࣄ લʹ֬ೝ͓ͯ͘͜͠ͱͰ੒Ռʹͭͳ ͕Γ΍͍͢σβΠϯʹ͢Δ͜ͱ͕Ͱ ͖·͢ɻ
    Ӻߏ಺ ॅ୐৘ใࢽ ୅உੑ λΠτϧ͕ಡΊΔΑ͏ٯ͞·ʹஔ͔Ε͍ͯΔ༷ࢠ UNDERSTANDING UX DESIGN PROCESS
29. IA ॻ੶ʮ৘ใΞʔΩςΫνϟʯͰ͸ɺ ྑ͍৘ใΞʔΩςΫνϟ͸ʮϢʔ βʔʯʮίϯςϯπʯʮίϯςΩετʯ ͷ
    
    ͭΛόϥϯεΑ͘ߟྀ͍ͯ͠Δ ΋ͷͱ͍ͯ͠·͢ɻϢʔβʔͷཱ৔΍ จ຺Λߟྀͯ͠ίϯςϯπΛఏࣔ͢ Δ͔Βͦ͜ɺ͸͡Ίͯ৘ใ͸׆͖ͨ΋ ͷʹͳΓ·͢ɻ ୭ʹ USER ͲͷΑ͏ʹ CONTEXT ԿΛ CONTENT UNDERSTANDING UX DESIGN PROCESS
30. Design Thinking ʮσβΠϯࢥߟʯͱ͸ɺσβΠφʔ΍ ΫϦΤΠλʔ͕ۀ຿Ͱ࢖͏ࢥߟϓϩη εΛ׆༻͠ɺલྫͷͳ͍՝୊΍ະ஌ ͷ໰୊ʹରͯ͠࠷దͳղܾΛਤΔͨ Ίͷࢥߟ๏ͩɻ ໰୊ఏٞ ڞײ ࢼ࡞ ςετ &.1"5): %&'*/& 130505:1& 5&45 ऩଋ ൃࢄ ૑଄ *%&"5& UNDERSTANDING UX DESIGN PROCESS
31. UNDERSTANDING UX DESIGN PROCESS By Designing from the Car: Why Context Matter
32. DESIGN PROCESS σβΠϯϓϩηεͱ͸ɺσβΠϯͷ࡞ ੒ʢΞ΢τϓοτʣ͚ͩΛࢦ͢ͷͰ͸ ͳ͘ɺࣄલௐࠪ΍ઃܭஈ֊ΛܦͯΞ ΢τϓοτ͢Δ·ͰͷҰ࿈ͷྲྀΕؚ͕ ·Ε͍ͯΔɻͦͷϓϩμΫτ΍αʔϏ ε͕࢖ΘΕΔঢ়گΛཧղ͔ͯ͠Βσβ ΠϯΛਐΊΔඞཁ͕͋Δɻ σβΠϯ࡞੒͚͕ͩσβΠϯͰ͸ͳ͍
    Ξ΢τϓοτલͷ޻ఔʢௐࠪͳͲʣ͕ॏཁ
    ར༻ঢ়گΛཧղ͔ͯ͠ΒਐΊΔ UNDERSTANDING UX DESIGN PROCESS
33. ൑அྗΛ਎ʹ͚ͭΔ DESIGN PATTERNS 03
34. UNDERSTANDING UX DESIGN PROCESS Design Literacy σβΠϯϦςϥγʔͱ͸ɺओʹσβΠ ϯͷ଄ܗཧ࿦ɺ੍࡞ͷϓϩηεɺྺ ࢙ɾจԽʹର͢Δ஌ࣝͳͲΛࢦ͢ઐ ໳༻ޠɻ
    
 ۙ೥͸ɺސ٬ମݧʹ͓͍ͯσβΠϯ͕ ॏཁࢹ͞Ε͍ͯΔྲྀΕΛड͚ɺσβΠ ϯϦςϥγʔΛϕʔεʹͨ͠൑அྗ͕ ٻΊΒΕ͍ͯ·͢ɻ
    σβΠφʔ͚ͩͰ͸ͳ͘ɺσβΠϯʹ ؔΘΔਓ͕࣋ͭ΂͖εΩϧͱ͍͑· ͢ɻ σβΠϯʹ͓͚Δ൑அྗ ͨͩͷࢥ͍͜Έ σβΠϯϦςϥγʔ ೝ஌όΠΞε
35. UNDERSTANDING UX DESIGN PROCESS Mind Control ϚΠϯυίϯτϩʔϧͱ͸ɺૢ࡞ऀ͔ ΒͷӨڹ΍ڧ੍Λؾ͔ͮΕͳ͍͏ͪ ʹɺଞऀͷਫ਼ਆաఔ΍ߦಈɺਫ਼ਆঢ় ଶΛૢ࡞ͯ͠ɺૢ࡞ऀͷ౎߹ʹ߹Θͤ ͨಛఆͷҙࢥܾఆɾߦಈ΁ͱ༠ಋ͢ Δ͜ͱɾٕज़ɾ֓೦Ͱ͋Δɻ΢ΟΩ ϖσΟΞ Credit: ASSOCIATED PRESS
36. Horai EMot my route LUUP aimo WHILL docomo bike share Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public UNDERSTANDING UX DESIGN PROCESS
37. Mobbin UNDERSTANDING UX DESIGN PROCESS By Mobbin
38. UNDERSTANDING UX DESIGN PROCESS Dark Pattern By Amazon
39. Semi Roadstar Model S Model 3 By Tesla UNDERSTANDING UX DESIGN PROCESS
40. LAYOUT PATTERN ϞϏϦςΟʢࣗಈंʣͷ).*σβΠϯ ͷτϨϯυͱͯͭ͠ͷϨΠΞ΢τύ λʔϯ͕͋Γ·͢ɻ /*0
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    %ZTPOʜ #:50/
    40/:
    )0/%"ʜ Meter + Infortainment Infortainment Meter ηύϨʔτܕ ίϯόΠϯܕ UNDERSTANDING UX DESIGN PROCESS
41. Infortainment UI/UX DESIGN FOR MOBILITY Meter UNDERSTANDING UX DESIGN PROCESS By Polestar2
42. UNDERSTANDING UX DESIGN PROCESS By Android Auto
43. Meter + Infortainment Side Monitor Side Monitor UNDERSTANDING UX DESIGN PROCESS By SONY VISION
44. UNDERSTANDING UX DESIGN PROCESS By Apple CarPlay
45. DESIGN PATTERNS σβΠϯύλʔϯ͸Ͳ͜ʹͰ΋ଘࡏ͢ Δ͕ɺݟա͢͝ͱ͙͢ʹݹष͍஌ࣝ ʹมΘͬͯ͠·͏ɻৗʹΞοϓσʔτ ͢Δ஌ࣝͷҰͭͱͯ͠ɺ·ͨσβΠϯ Ϧςϥγʔͱͯ͠਎ʹ͚ͭΔΑ͏৺͕ ͚Δɻ σβΠϯͷ൑அྗ
    
    σβΠϯϦςϥγʔ
    ύλʔϯΛ஌ࣝͱͯ͠਎ʹ͚ͭΔ
    ύλʔϯ͸มԽ͠Ξοϓσʔτ͞ΕΔ UNDERSTANDING UX DESIGN PROCESS
46. SUMMARY ࣭͝໰΍͝ҙݟͳͲ͍͟͝·͔͢
    
    ΋͋͠Ε͹ɺͥͻΞϯέʔτͷ΄͏ ʹ΋͝هೖ͍ͩ͘͞ɻ ΠϯϏδϒϧόϦϡʔ
    σβΠϯϓϩηε
    σβΠϯύλʔϯ ྲྀΕΛཧղ͢Δ ݟ͑ͳ͍Ձ஋Λ஌Δ ൑அྗΛ਎ʹ͚ͭΔ
47. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ THANKS FOR YOUR ATTENTION! FIN Mede by Takashi Sakamoto @bookslope Photo by Keith Hardy on Unsplash