Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)

Transcript

1. Design Maturity & Governance Emanuela Damiani — AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021 A quick intro
2. • Product UX Designer for 
 • In the industry for the past 10 year, passionate about process • Founder member of the Berlin chapter of Ladies That UX Emanuela Damiani
3. Couch Potato Recreational Sport Beginner Runner Regular training Fitness lifestyle Design maturity model No resources 
 for design. 
 All resources go to business and tech needs. Occasional UX projects with limited success. UX team serves projects on an as- needed basis. Project teams get their own UX resources. Every project team member has f luent design skills. Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/
4. Couch Potato
5. Douglas Martin “The alternative to good design is bad design, not no design at all.”
6. Couch Potato • Surface causality behind design decisions • Build an alliance • Don’t play UX Police Unrecognized — Level 1
7. Recreational Sport
8. Recreational Sport • Start to surface common user frustrations • Socialize journey maps • Initiate frustration-driven metrics program Spot UX — Level 2
9. Beginner Runner
10. Beginner Runner • Create a UI inventory to start a pattern library • Shift from requirements gathering to assumption validation • Institute saying ‘no’ when team is too late in the process or without resource commitment • Socialize an experience vision throughout the organization Centralized Design — Level3
11. Regular training
12. Regular training • Evolve your pattern library in a design system • Stop giving (or expecting) recommendations Embedded UX — Level 4
13. Fitness lifestyle
15. Fitness Lifestyle • DesignOps allows no-designers to design • Reorganize teams based on experiences, not product lines • Shift product delivery process to continuous improvement Infused UX — Level 5
16. Thomas Sowell “There are no solutions. There are only trade-offs.”
17. The value of every decision we make depends on the context in which we make it.
18. Thank you Emanuela Damiani — emanuela@mced.it — @brassy on Twitter