Scale your Design up

Living in an era where everything is becoming just a line of script that automates processes, who is left to take decisions? My talk explores how a mature Design System combined with the idea of DesignOps can help medium and large products to scale and focus on what matters: a constant conversation with your users.

Transcript

1. Emanuela Damiani WebExpo — Prague — 23 September 2017 Scale Your Design Up
2. design is changing
5. Frame Ideate Specifications industrial mindset Design Phase
6. Frame Ideate Specifications Distribution Production industrial mindset Design Phase
7. Emanuela @brassy Working at ux designer for Firefox
8. 17.5% of Czech Republic market
10. markets are hard to predict
11. today everything is software
12. 6/10 top 10 companies in the world are tech companies
13. software is easy to change
14. Recall a product is way more expensive than a bug-fix
15. flexibility & resilience
16. rethink how we create digital product and services
17. “ Alberto Brandolini Introducing Eventstorming Few people have done more harm to software development than those advocating that is like “building a house”.
18. making software as hardware
19. the water-scrum-fall
20. Marketing & Sales the water-scrum-fall
21. Marketing & Sales Stakeholders the water-scrum-fall
22. Marketing & Sales Stakeholders Project Manager the water-scrum-fall
23. Marketing & Sales Stakeholders Project Manager Design Team the water-scrum-fall
24. Marketing & Sales Stakeholders Project Manager Design Team User Research Team the water-scrum-fall
25. Marketing & Sales Stakeholders Project Manager Design Team User Research Team the water-scrum-fall Specs!
26. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team the water-scrum-fall Specs!
27. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team Final Product the water-scrum-fall Specs!
28. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs!
29. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs!
30. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs!
31. design as planning for the future
32. designers focus is before the launch
33. What about user research?
34. What about user research?
35. “ Brian Nosek Estimating the reproducibility of psychological science Over half of psychology studies fail reproducibility test.
36. Subject selection bias Poor experimental control Inconsistent measurement Demand characteristics Inadequate consideration of statistical power Partial reporting Post-hoc cherry picking of significant results Why research fails
37. people don’t know what they want until they’re using it
38. capture learnings and react rapidly
39. decisions are less important if it’s easy to adjust our course
40. small steps
41. Think Make Check
42. Think Make Check Sketch Decide the “5 days” approach
43. running one experiment is easy
44. running experiments at scale is hard
45. devOps
46. devOps is not developer operations
47. “ Jez Humble Notes around the devOps manifesto Delivery teams run software products - not projects - that run from inception to retirement “
48. you build it, you run it
49. observing the product
50. agile software development
51. inability to exert control to the environment around us
52. inspect and adapt
53. devOps is all about feedback
54. design as a continuous conversation designOps
55. a two-way conversation
56. building shippable software is expensive, but effective
57. minimise efforts, maximise feedback
58. A.I. and machine learning
59. experiments require automation and organisational structure
60. Design System, 
 a product servings other products
61. Does your company have a pattern library or a style guide?
62. make the right choice the easiest choice
63. tweet…
64. Design System is a shared language
65. faster generation of experiments, easier to create multiple variants
66. enable other to design
70. design infrastructure
71. design tokens, design decisions make it easy to implement
72. start with but don’t stall with just color & type.
73. focus on what really matter
74. making your design more accessible
75. making your design more future-friendly
76. making your design more performant
77. making your design more resilient
78. define micro-interactions 
 and animations
79. build a conversation with the users
80. you run it, you design it
81. design the feedback
84. me!
85. delight the user
86. organisational structures
87. Cross functional the product team
88. Cross functional End-to-end value creation the product team
89. Cross functional End-to-end value creation Domain experts the product team
90. Cross functional End-to-end value creation Domain experts May (or may not!) 
 include a designer the product team
91. user-driven iterations Product Team Users co-creation of value driven by experiments Production Environment feedback!
92. dynamic strategy Product Team Users Strategy co-creation of value driven by experiments Production Environment purpose feedback! feedback!
93. design as a service DesignOps Product Team Users Strategy co-creation of value driven by experiments Production Environment purpose feedback! feedback! feedback! pull, not push!
94. Includes designers, developers, data analysts DesignOps team
95. Includes designers, developers, data analysts Provides the design infrastructure DesignOps team
96. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life DesignOps team
97. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs DesignOps team
98. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions DesignOps team
99. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions Scales up local optimised solutions DesignOps team
100. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions Scales up local optimised solutions […] DesignOps team
101. governance
102. no magic spell
103. design for learning
 experimenting is part of the design process
104. everyone in your organisation should be able to produce high quality design artefacts
105. launching a new feature is just the beginning of a continuous design process
106. Emanuela Damiani WebExpo — Prague — 23 September 2017 Thank you