Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing Culture

Avatar for Brian Doll Brian Doll
August 23, 2013
Business
3
490

Marketing Culture

Marketing is the intentional transfer of culture

Avatar for Brian Doll

Brian Doll

August 23, 2013
Tweet

More Decks by Brian Doll

See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
Avatar for Brian Doll briandoll
0
45
Tell Me A Story
Avatar for Brian Doll briandoll
1
540
Striking Gold: Building software better, together
Avatar for Brian Doll briandoll
3
560
GitHub, an egalitarian love story
Avatar for Brian Doll briandoll
4
740
Marketing for Geeks
Avatar for Brian Doll briandoll
12
4.1k
Get Fit to Win
Avatar for Brian Doll briandoll
0
290
The Ultimate Productivity Hack: Having Kids
Avatar for Brian Doll briandoll
1
270

Other Decks in Business

See All in Business
イークラウド会社紹介
Avatar for イークラウド株式会社 ecrowdinc
0
220
その"インサイト"、本当に意味ありますか？ 〜Think N1な深いインサイトの見つけ方〜
Avatar for inagaki inagakikay
1
1k
三井物産グループのデジタル証券～東横INN・優待あり～（譲渡制限付）徹底解説セミナー
Avatar for 三井物産デジタル・アセットマネジメント株式会社 c0rp_mdm
PRO
0
1.3k
2026.2_中途採用資料.pdf
Avatar for SUPER STUDIO INC. superstudio
PRO
3
99k
Mercari-Fact-book_en
Avatar for Mercari, Inc. mercari_inc
2
33k
about-oha
Avatar for OHA oha
0
20k
株式会社IDOM_FACT BOOK 2026
Avatar for 株式会社IDOM idompr
0
240
クリヤマホールディングス㈱採用資料
Avatar for クリヤマホールディングス㈱採用担当 uemura2024
0
6.6k
株式会社gecogeco 会社紹介資料
Avatar for Gecogeco gecogeco
2
3.6k
Nstock 採用資料 / We are hiring
Avatar for Nstock nstock
29
360k
会社説明資料
Avatar for xingHR xinghr
0
580
受託開発からtoCプロダクトへ 〜変わったこと・変わらないこと〜 #事業を動かすエンジニア
Avatar for LayerX layerx
PRO
1
210

Featured

See All Featured
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
680
Odyssey Design
Avatar for Ryan Kendrick rkendrick25
PRO
2
540
B2B Lead Gen: Tactics, Traps & Triumph
Avatar for Sophie Logan marketingsoph
0
68
Leo the Paperboy
Avatar for Maya Tellez mayatellez
4
1.5k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
12
1.1k
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.7k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
1
140
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
Avatar for Ines Montani inesmontani
PRO
0
250
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
5
35k
Test your architecture with Archunit
Avatar for Yoan thirion
1
2.2k
GraphQLの誤解/rethinking-graphql
Avatar for sonatard sonatard
75
11k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
64

Transcript

  1. Culture Marketing @briandoll 

  2. Thanks, Alan

  3. culture the intentional transfer of Marketing is

  4. What culture are you spreading?

  5. Are you more like Richard?

  6. or Billy?

  7. Everything you do communicates your culture

  8. Who are you talking to?

  9. You are not Freddie

  10. Small tribes of superfans

  11. Tell Stories

  12. Jobs to be done, not personas A thousand songs in

    your pocket

  13. What is your voice?

  14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

  15. None

  16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

  17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
  18. None

  19. You can hug your wife now

  20. culture the intentional transfer of Marketing is @briandoll 