Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing Culture

Avatar for Brian Doll Brian Doll
August 23, 2013
Business
500
3

Marketing Culture

Marketing is the intentional transfer of culture

Avatar for Brian Doll

Brian Doll

August 23, 2013

More Decks by Brian Doll

See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
Avatar for Brian Doll briandoll
0
59
Tell Me A Story
Avatar for Brian Doll briandoll
1
560
Striking Gold: Building software better, together
Avatar for Brian Doll briandoll
3
590
GitHub, an egalitarian love story
Avatar for Brian Doll briandoll
4
780
Marketing for Geeks
Avatar for Brian Doll briandoll
12
4.1k
Get Fit to Win
Avatar for Brian Doll briandoll
0
300
The Ultimate Productivity Hack: Having Kids
Avatar for Brian Doll briandoll
1
280

Other Decks in Business

See All in Business
令和8年度会社パンフレット
Avatar for Matsuoka Kaikei wf714201
0
940
松岡会計事務所・合同説明会
Avatar for Matsuoka Kaikei wf714201
0
150
UG脆弱性管理サービス
Avatar for Unite&Grow comecome
0
110
TableCheck Inc. - Company Profile
Avatar for Acquisition TableCheck tablecheckac
0
490
ファブリカホールディングス_2027年3月期 第1四半期説明資料
Avatar for fabrica holdings fabrica_com
1
6.1k
事業部でのAI推進とAIネイティブレベルの話
Avatar for fotoyuma fotoyuma
0
470
「受託脳」から「提案脳」へ〜「一緒に悩んで、いいものつくる」を目指して
Avatar for Yoshihito Kuranuki / 倉貫義人 kuranuki
3
2.1k
47グループ 会社紹介資料 / Company Introduction
Avatar for 47holdings 47holdings
1
22k
個人的に感動した サクラエディタの機能2026822 ゆるweb
Avatar for miki.kosaka mikikosaka
4
5.9k
BLUEDGE（ブルーエッジ）会社紹介資料 2026年8月版
Avatar for BLUEDGE合同会社 bluedge_llc
PRO
1
130
WHITEGLASSES BRAND BOOK ｜ デジタル時代に勝てるキャリアを
Avatar for 野崎大輔（白メガネ） whiteglasses2021
1
540
プレイド概要説明資料_2026/08
Avatar for PLAID plaid
PRO
1
3.4k

Featured

See All Featured
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
610
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
380
Between Models and Reality
Avatar for mayunak mayunak
4
400
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
1
660
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
Avatar for Tech SEO Connect techseoconnect
PRO
0
420
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
16
2.1k
Amusing Abliteration
Avatar for ianozsvald ianozsvald
1
260
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
390
Leveraging Curiosity to Care for An Aging Population
Avatar for Cassini Nazir cassininazir
1
470
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
1
280
WENDY [Excerpt]
Avatar for Tessa Abrams tessaabrams
11
39k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
7.1k

Transcript

  1. Culture Marketing @briandoll 

  2. Thanks, Alan

  3. culture the intentional transfer of Marketing is

  4. What culture are you spreading?

  5. Are you more like Richard?

  6. or Billy?

  7. Everything you do communicates your culture

  8. Who are you talking to?

  9. You are not Freddie

  10. Small tribes of superfans

  11. Tell Stories

  12. Jobs to be done, not personas A thousand songs in

    your pocket

  13. What is your voice?

  14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

  15. None

  16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

  17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
  18. None

  19. You can hug your wife now

  20. culture the intentional transfer of Marketing is @briandoll 