The web is evolving. Your content needs to evolve with it. We all need to deliver better information. Intelligent content enables this. Intelligent content allows for more detailed and more accurate analytics. We'll share tools and resources to help make your existing content intelligent, create intelligent content from scratch, and migrate and parse large amounts of content with some automation. Intelligent content enables more reuse, more flexibility for distribution to multiple environments and devices, and consistency across mediums.
Presentation for 2012 Penn State Web Conference, by Reuben Tozman and Brian Dusablon