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巨大スポンサーに埋もれないノベルティの作り方 / novelty not buried in ...
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chobishiba
January 17, 2019
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530
巨大スポンサーに埋もれないノベルティの作り方 / novelty not buried in huge sponsors
ノベルティカンファレンス2019登壇資料です。
chobishiba
January 17, 2019
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Transcript
ϊϕϧςΟΧϯϑΝϨϯε খࣳඒ༝ل ڊେεϙϯαʔʹຒΕͳ͍ ϊϕϧςΟͷ࡞Γํ
ࣗݾհ ࣄ 8FCΞϓϦέʔγϣϯ։ൃ &.1. ֤छҹ୲ ໊ձࣾҊůųƄſũŎ ใ ʙ
ϓϥΠϕʔτ ݱͰ͑Δ3VCZPO3BJMT श࣮ફΨΠυ ڞஶ খࣳඒ༝ل !DIPCJTIJCB
ॴଐհ גࣜձࣾສ༿ 3VCZPO3BJMTΛͬͨ8FCΞϓϦ։ൃ һؚΊਓͷখ͍͞ձࣾ ΤϯδχΞͱόοΫΦϑΟεϝϯόʔ σβΠφʔ͍ͳ͍
ϊϕϧςΟͱͷؔΘΓ ຊۀΤϯδχΞ ͨ·ʹϊϕϧςΟΛ࡞͍ͬͯΔ ҰਓͰ୲ʢपғʹώΞϦϯά͢Δʣ ݸਓͰϊϕϧςΟͮ͘ΓͷࣄΛ͚ෛ͏ ͜ͱ͋Δ ଞࣾͷϊϕϧςΟ૬ஊʹΔ͜ͱ͋Δ
ࠓ·Ͱ࡞ͬͨͷ ࠓ·Ͱ࡞ͬͨͷͰެ։ Ͱ͖ΔͷOPUFʹ·ͱ Ίͯ·͢OPWFDPO IUUQTOPUFNVDIPCJTIJCBOODG
ϊϕϧςΟॴ 3VCZ,BJHJ ʹ͋Δۀք࠷େن ͷΧϯϑΝϨϯε ؒ։࠵ དྷऀਓҎ্
εϙϯαʔଟ͍ ͔ࣾ͠͠Ҏ্εϙϯαʔ͕͍Δ ڊେεϙϯαʔ͕͝Ζ͝Ζͯ͠Δ εϙϯαʔΞϐʔϧॴ ܝࣔɾϊϕϧςΟஔ͖
εϙϯαʔଟ͍ ڊେεϙϯαʔϊϕϧςΟ͍͢͝ ಉ͡අ༻͔͚ΒΕͳ͍ ͚Ͳɺεϙϯαʔ͢Δ͔Βʹཱ͍ͪͨ ຒΕͨ͘ͳ͍ ʹͳΔϊϕϧςΟΛ࡞Ζ͏
ؤுͬͨ
݁Ռ IUUQTUXJUUFSDPNTFBSDI RUXJUUFSDPN'FWFSZMFBG GSPN"FWFSZMFBGTJODF"VOUJM" TSDUZQFE@RVFSZGMJWF
ڊେاۀʹຒΕͳ͍ϊϕϧςΟΛ ຖͲ͏ͬͯ࡞͍ͬͯΔ͔ հ͠·͢
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ΞΠςϜબͼ ͕伴
ΞΠςϜબͼ ໊ೖΕ ໊ࣾΛҹ Ͱ͖ͳ͍ͷͳ͍ ͜ͷͰҹٕज़֨ஈʹਐԽͯ͠Δ খϩοτɾՁ͕֨Մೳ
ΞΠςϜબͼ ΞΠςϜબͼ͕伴 ཉ͍͠ͱࢥͬͯΒ͑ΔͷΛ୳͢ ࠒ͔ΒΞϯςφΛு͓ͬͯ͘ पғʹҙݟΛฉ͍ͯΈΔ ϥΠϒ άοζ ۉ ۉ ࠔΓ͝ͱ
Α͘ࢀߟʹ͢Δͷ
ΞΠςϜબͼ ͳͥͦͷΞΠςϜʹ͔ͨ͠આ໌͔ͭ͘ ετʔϦʔΛ࡞ΕΔ͔ ୗࣇॴεϙϯαʔˠࢠڙ͏ͷˠΣοτςΟογϡ✨ ։࠵࣌ظˠകӍલˠࡿΧόʔ☔ ٕज़ॻͷൢച͕͋Δˠް͍ຊΛങ͏ਓ͕͍Δˠ͓͠Γ
ΞΠςϜબͼ ετʔϦʔʹࣄۀͱؔ࿈͍ͮͨͷͩͱྑ͍ ࣄۀͷએͰ͖Δ ฐࣾͷ߹ αʔϏεͷձࣾͰͳ͍ ΤϯδχΞϦϯάύʔτφʔͱ͓ͯ͠٬༷ͱڞʹΑ͍ͷΛ࡞Δ ͓٬༷ʹدΓఴ͏ˠࠔΓ͝ͱΛղܾˠศརͳͷ
ඃΒͳ͍ ͍͠ͱʹͳΓ͍͢ ˓˓Λ͍ͬͯͨձࣾͱ͓΅͑ͯΒ͍͍ͨ ˠଞࣾͱඃΓͨ͘ͳ͍ ࡢͷ3VCZ,BJHJͲΒ͖͔ࣾͿͬͯͨ
ඃΒͳ͍ ͺͬͱΞΠςϜ໊ͷग़ͯ͜ͳ͍ ͷඃΓͮΒ͍ ʮ͔͚ᷥΔͭʯˠʮόοάϋϯ Ψʔʯ ʮೞΕͨࡿೖΕΒΕΔͭʯˠ ʮϚΠΫϩϑΝΠόʔࡿΧόʔʯ
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ۀऀ͞ Μͱίϛϡχέʔ γϣϯऔͬͯ· ͔͢ʁ
ۀऀ୳͠ ൃۀऀͷ૬ஊΛΑ͘ड͚Δ ݸҎԼͳΒ๏ਓ͚͚ͩͰͳ͘ɺݸਓ͚ͷձ ࣾΦεεϝ (PPHMFݕࡧ্Ґ͚ͩͰͳ͍͘Ζ͍Ζͳݕࡧϫʔυ Ͱͨ͘͞ΜͷۀऀΛݟൺΔ খ͞ͳձࣾͩͱ4&0ରࡦʹ·Ͱख͕ճͬͯͳ͍ͱ͜ ͋Δ
ۀऀ୳͠ ༑ਓਓͱใަ ͚҆Ε͍͍Θ͚Ͱͳ͍ ࣭ ݟੵΓ࣌ͷରԠͳͲ
ݟੵΓґཔ࣌ͷϙΠϯτ ΧϯϑΝϨϯε߹ΘͤͷϊϕϧςΟͷ߹ɺ։࠵ʹ ؒʹ߹Θͳ͍ͱແବͳͷʹͳͬͯ͠·͏ ͔ͤͬ͘ؤுͬͯ࡞ͬͨͷʹʜ ͜Μͳ൵ܶΛճආ͢ΔͨΊʹ
ݟੵΓґཔ࣌ͷϙΠϯτ ݟੵΓ࣌ʹʮ͜ͷʹೲͯ͠Β͑ΔͳΒൃ͠ ͍͕ͨؒʹ߹͏͔ʯͱਘͶΔ ؒʹ߹͏ͨΊͷσʔλͷకɺೖۚظݶਘͶΔ σʔλ֬ఆ͔Β˓Ͱൃૹͱ͔͠ॻ͔Ε͍ͯͳ͍߹ ͋ΔͷͰҙ
ೋ·ͯ͠ͷεεϝ աڈʹൃͨ͜͠ͱͷ͋Δۀऀͷ߹ ੵۃతʹऔҾͨ͠ࣄ࣮͕͋Δ͜ͱΛ͑Δ લճ˓˓Λൃͯ͠ධ͕Α͔ͬͨͷͰ·͓ͨئ͍ ͍ͨ͠ ݸਓͷࣄͰར༻ͨ͠ࡍରԠ͕Α͔ͬͨͷͰ๏ਓͰ ͓ئ͍͍ͨ͠
ೋ·ͯ͠ͷεεϝ ͍͍͜ͱ͕͋Δʮ͔ʯ͠Εͳ͍ ࣮ࡍʹ͍͍͋ͬͨ͜ͱ ۚޙ͍ ૹྉແྉ ຊͷకΛڭ͑ͯΒ͑Δ લճͱಉ͡୲͞ΜΛ͚ͯΒ͑Δʢ͕ૣ͍ʣ
ೋ·ͯ͠ͷεεϝ Կͳͯ͘ Βͳ͍ਓΑΓͬͯΔਓͷํ͕ ͓ޓ͍҆৺ͯ͠ࣄ͕Ͱ͖Δ
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ʜ
ೖߘ ͋·Γ༏ੜೖߘͨ͜͠ͱ͕ͳͯ͘ݴ͑Δ͜ͱ͕ʜ σʔλʹෆඋ͕͋ΔͱࢥͬͯΏͱΓΛ࣋ͬͯ ࣾͷνΣοΫ௨࣌ؒ͢Ճຯͯ͠ܭըΛ Θ͔Βͳ͍͜ͱͪΌΜͱ͍߹ΘͤΔ
Φεεϝຊ ೖߘσʔλͷͭ͘Γ͔ͨ Ҫ্ͷ͖͋ ஶ ϊϕϧςΟΛ࡞͢ΔͨΊʹඞཁͳ σβΠϯιϑτɾҹࣝΛͬ͘͞ ͱֶΔ ͬͱૣ͘ʹग़ձ͍͔ͨͬͨ
݄ൃߦ ,JOEMF൛͕ࠓ·Ͱֹηʔϧத
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ͢Δ͚ͩ͡Ό ͍ͬͨͳ͍
એ͠Α͏ Δ͚ͩ͡Ό͍ͬͨͳ͍ ೲ͞Εͨޙ͔Βએ લɿϊϕϧςΟ࡞ͬͨΑ தɿͯ͠ΔΑ ޙɿͬͯΒͬͯΔπ ΠʔτΛ35͍͍Ͷ
ϊϕϧςΟ࡞ͷྲྀΕ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ࢁ࡞Εͳ͍ ͚Ͳ ʹͳΓ͍ͨ
Γํ ༧ࢉʹݶΓ͋ΔͷͰ५ʹ࡞Εͳ͍ ෳ։࠵ͰॳʹϊϕϧςΟ͕ͳ͘ͳΔͱ ͋·Γʹऐ͍͠ Ͳ͏ʹ͔͍ͨ͠
Γํ ్தͰิॆ͢Δ ॳɿձൖೖ ɿ॓ധϗςϧʹૹɺ ேख࣋ͪൖೖ ɿ॓ധϗςϧʹૹɺ ேख࣋ͪൖೖ
݁ Γ͔ͨ࣍ୈͰेཱͯΔ
࠷ޙʹ ͔ͤͬ͘ϊϕϧςΟΛ࡞ΔͳΒͱ͜ͱΜ͓͏ ࣾͰҰਓͰ୲͍ͯ͠Δਓଟ͍ͱࢥ͏ͷͰ ͦΕͧΕͷϊϋΛަͰ͖ͨΒخ͍͠
ڊେεϙϯαʔʹຒΕͳ͍ϊϕϧςΟͷ࡞Γํ ᶃΞΠςϜબͼ ᶄۀऀ୳͠ ᶅೖߘ ᶆೲɾએ ᶇ ೲޙ͔Βએ ετʔϦʔ ͷ͋ΔΞΠςϜ બͼ
ೖखνϟϯ εΛׂ ίϛϡχέʔγϣ ϯऔΖ͏