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Product planning w/ gridding - Effort vs. Impac...

Product planning w/ gridding - Effort vs. Impact rule of thirds

Craig Kerstiens

March 02, 2020
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  1. What is it? • Effort vs. impact matrix • 3

    x 3 grid • Isn’t the end of planning is just a framing to help get people on the same page • Can be the rough high level plan if you’re agile enough
  2. How do you do it? • Start with capturing ideas

    • Shared doc or individual, everyone writes down their things they can do within the next cycle • Rotate around the room and share 1 idea from list • Place them on the grid live • Timebox aggressively • Dedupe as you go
  3. First. Product and engineering • Role of product: • Making

    sure we build the right product • Role of engineering: • Making sure the product is built right
  4. First. Product and engineering • Role of product: • Product

    makes sure we get impact right • Role of engineering: • Engineering make sure we get effort right
  5. How do you do it? • Start with capturing ideas

    • Shared doc or individual, everyone writes down their things they can do within the next cycle • Rotate around the room and share 1 idea from list • Place them on the grid live • Timebox aggressively • Dedupe as you go
  6. Second. Keep it simple • Within a box there is

    no difference in priority • If it’s medium effort and medium impact, it’s not slightly more effort than the other things in medium
  7. High Impact Low Effort Low Impact High Effort Replace broken

    saber blade Mount stands for kids Hang dark side sabers Hang light side sabers Mount kids sabers Order by color Order by timeline Keep son away from yellow saber Get new sabers
  8. Other principles • Effort isn’t just “code complete” • 1

    week of engineering could be 24 months of convincing others we need to do something… this is high effort
  9. The advanced mode • Know your velocity • I.e. •

    1 big project each cycle, 3 medium, 6 small • 1 big project per person, 1 medium for principle, 1 small per person • Roughly assign, people aren’t fungible • Farina is not working on JavaScript
  10. High Impact Low Effort Low Impact High Effort Replace broken

    saber blade (GK) Mount stands for kids (GK) Hang dark side sabers Hang light side sabers (CK) Mount kids sabers Order by color Order by timeline Keep son away from yellow saber (CK) Get new sabers