Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to creat topical authority and make search ...

Avatar for Dani Leitner Dani Leitner
September 29, 2024
Marketing & SEO
1
95

How to creat topical authority and make search engines love you

The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority

Avatar for Dani Leitner

Dani Leitner

September 29, 2024
Tweet

More Decks by Dani Leitner

See All by Dani Leitner
El verdadero futuro de nuestras webs: Lo que tu agencia SEO no quiere que sepas
Avatar for Dani Leitner danileitner
0
11
SEO ist tot. Google auch. Webseiten sowieso. Und wir? Auf Jobsuche?
Avatar for Dani Leitner danileitner
0
13
Posicionar en países que se tienen amor-odio - Dinámicas y rivalidades DACH.
Avatar for Dani Leitner danileitner
0
8

Other Decks in Marketing & SEO

See All in Marketing & SEO
How to maximise AI Search visibility through query fan-out insight (and KGraph)
Avatar for gianluca fiorelli gfiorelli1
0
530
From Inefficiency to Impact: Why Marketing & E-Commerce Need Separate CMS Solutions - Wayland Myers
Avatar for Wayland Myers waylandmyers
4
220
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
670
会社説明資料｜株式会社トライバルメディアハウス
Avatar for 株式会社トライバルメディアハウス tribal
0
7.3k
「発表する登壇」から「伝わる登壇」へ ─ 思いやりの「テクニック489」とは？
Avatar for wataru yamazaki (DevRel) wyamazak_devrel
3
1.2k
RPO協業プラン「ななごーRPOパートナー」ご紹介資料 / nanago_rpo
Avatar for 株式会社ななごー nanago
0
170
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
1
1.1k
Breaking the code: how GenAI empowers non-techies in technical SEO
Avatar for johncaiozzo johncaiozzo
0
460
Las 8 cosas que las marcas deberían estar haciendo
Avatar for manu chatlani manuchat
0
200
Do Core Web Vitals Actually Matter for SEO?
Avatar for Matthew Brown mjbpdx
0
2.2k
3つの事例から考える広報 AI活用と勘所 / AI in Public Relations Key Insights from Three Case Studies
Avatar for ShuzoN shuzon
1
500
You Can't Generate What You Can't Retrieve
Avatar for Dawn Anderson dawnieando
1
300

Featured

See All Featured
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
230
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
Avatar for Umar Saidu Auna auna
0
67
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
210
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
Avatar for r-kagaya rkaga
60
42k
Groundhog Day: Seeking Process in Gaming for Health
Avatar for Sebastian Deterding codingconduct
0
110
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
4.8k
Kristin Tynski - Automating Marketing Tasks With AI
Avatar for Tech SEO Connect techseoconnect
PRO
0
170
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
97
6.5k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
0
2k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
760
Navigating Team Friction
Avatar for Lara Hogan lara
192
16k

Transcript

  1. How to create topical authority to make search engines love

    you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2

  2. Dani Leitner 2015 Swi h

  3. None
  4. None
  5. None

  6. Dani Leitner 2020 Swi

  7. Dani Leitner #brightonSEO D 75 D 2

  8. 24% 76% Interrail Non-Interrail Blog Post Distribution

  9. Average Clicks per Post Interrail Non-Interrail

  10. Dani Leitner #brightonSEO TOPICAL AUTHORITY

  11. Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study

  12. Dani Leitner #brightonSEO Let's have a SERIOUS TALK

  13. Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY

  14. Dani Leitner #brightonSEO Is your client ready to STICK AROUND?

  15. Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?

  16. We stick around We have a specific topic Ready to

    get frustrated

  17. Dani Leitner #brightonSEO How do you get topical authority?

  18. Dani Leitner #brightonSEO How to do what you ALWAYS did…

  19. Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?

  20. Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or

    Ri ht? Swi ?

  21. Dani Leitner #brightonSEO Break down the Topic into Subtopics

  22. Dani Leitner #brightonSEO STEP 2: Dive Deep into Research

  23. Dani Leitner #brightonSEO Get to the ground of your topic

    - DIG DEEP!

  24. Imagine…

  25. Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content

  26. Dani Leitner #brightonSEO REVERSE order your Keyword List!

  27. Remember…

  28. Dani Leitner #brightonSEO

  29. Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate

  30. Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.

  31. Dani Leitner #brightonSEO Not just from your Website

  32. Dani Leitner #brightonSEO

  33. Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide

  34. Dani Leitner #brightonSEO What happens when you achieve Topical Authority?

  35. Dani Leitner #brightonSEO GOOGLE LOVES YOU

  36. Hi, I am Dani Leitner. A Independent Swiss SEO Consultant.

    Scan to Match danileitner.ch/brighton-seo/

  37. Dani Leitner #brightonSEO APPENDIX

  38. Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide

  39. Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study

  40. What we can learn from the Google Leak about Topical

    Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/

  41. Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/

  42. Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/