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Avatar for Dani Leitner Dani Leitner
September 29, 2024
Marketing & SEO
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How to creat topical authority and make search engines love you

The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority

Avatar for Dani Leitner

Dani Leitner

September 29, 2024

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Transcript

  1. How to create topical authority to make search engines love

    you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2

  2. Dani Leitner 2015 Swi h

  3. None
  4. None
  5. None

  6. Dani Leitner 2020 Swi

  7. Dani Leitner #brightonSEO D 75 D 2

  8. 24% 76% Interrail Non-Interrail Blog Post Distribution

  9. Average Clicks per Post Interrail Non-Interrail

  10. Dani Leitner #brightonSEO TOPICAL AUTHORITY

  11. Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study

  12. Dani Leitner #brightonSEO Let's have a SERIOUS TALK

  13. Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY

  14. Dani Leitner #brightonSEO Is your client ready to STICK AROUND?

  15. Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?

  16. We stick around We have a specific topic Ready to

    get frustrated

  17. Dani Leitner #brightonSEO How do you get topical authority?

  18. Dani Leitner #brightonSEO How to do what you ALWAYS did…

  19. Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?

  20. Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or

    Ri ht? Swi ?

  21. Dani Leitner #brightonSEO Break down the Topic into Subtopics

  22. Dani Leitner #brightonSEO STEP 2: Dive Deep into Research

  23. Dani Leitner #brightonSEO Get to the ground of your topic

    - DIG DEEP!

  24. Imagine…

  25. Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content

  26. Dani Leitner #brightonSEO REVERSE order your Keyword List!

  27. Remember…

  28. Dani Leitner #brightonSEO

  29. Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate

  30. Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.

  31. Dani Leitner #brightonSEO Not just from your Website

  32. Dani Leitner #brightonSEO

  33. Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide

  34. Dani Leitner #brightonSEO What happens when you achieve Topical Authority?

  35. Dani Leitner #brightonSEO GOOGLE LOVES YOU

  36. Hi, I am Dani Leitner. A Independent Swiss SEO Consultant.

    Scan to Match danileitner.ch/brighton-seo/

  37. Dani Leitner #brightonSEO APPENDIX

  38. Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide

  39. Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study

  40. What we can learn from the Google Leak about Topical

    Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/

  41. Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/

  42. Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/