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Avatar for Dani Leitner Dani Leitner
September 29, 2024
Marketing & SEO
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How to creat topical authority and make search engines love you

The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority

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Dani Leitner

September 29, 2024
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Transcript

  1. How to create topical authority to make search engines love

    you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2

  2. Dani Leitner 2015 Swi h

  3. None
  4. None
  5. None

  6. Dani Leitner 2020 Swi

  7. Dani Leitner #brightonSEO D 75 D 2

  8. 24% 76% Interrail Non-Interrail Blog Post Distribution

  9. Average Clicks per Post Interrail Non-Interrail

  10. Dani Leitner #brightonSEO TOPICAL AUTHORITY

  11. Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study

  12. Dani Leitner #brightonSEO Let's have a SERIOUS TALK

  13. Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY

  14. Dani Leitner #brightonSEO Is your client ready to STICK AROUND?

  15. Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?

  16. We stick around We have a specific topic Ready to

    get frustrated

  17. Dani Leitner #brightonSEO How do you get topical authority?

  18. Dani Leitner #brightonSEO How to do what you ALWAYS did…

  19. Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?

  20. Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or

    Ri ht? Swi ?

  21. Dani Leitner #brightonSEO Break down the Topic into Subtopics

  22. Dani Leitner #brightonSEO STEP 2: Dive Deep into Research

  23. Dani Leitner #brightonSEO Get to the ground of your topic

    - DIG DEEP!

  24. Imagine…

  25. Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content

  26. Dani Leitner #brightonSEO REVERSE order your Keyword List!

  27. Remember…

  28. Dani Leitner #brightonSEO

  29. Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate

  30. Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.

  31. Dani Leitner #brightonSEO Not just from your Website

  32. Dani Leitner #brightonSEO

  33. Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide

  34. Dani Leitner #brightonSEO What happens when you achieve Topical Authority?

  35. Dani Leitner #brightonSEO GOOGLE LOVES YOU

  36. Hi, I am Dani Leitner. A Independent Swiss SEO Consultant.

    Scan to Match danileitner.ch/brighton-seo/

  37. Dani Leitner #brightonSEO APPENDIX

  38. Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide

  39. Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study

  40. What we can learn from the Google Leak about Topical

    Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/

  41. Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/

  42. Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/