Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to creat topical authority and make search ...

Avatar for Dani Leitner Dani Leitner
September 29, 2024
Marketing & SEO
1
88

How to creat topical authority and make search engines love you

The Slides to my BirgthonSEO Talk on 3.10.2024 about Topical Authority

Avatar for Dani Leitner

Dani Leitner

September 29, 2024
Tweet

More Decks by Dani Leitner

See All by Dani Leitner
El verdadero futuro de nuestras webs: Lo que tu agencia SEO no quiere que sepas
Avatar for Dani Leitner danileitner
0
8
SEO ist tot. Google auch. Webseiten sowieso. Und wir? Auf Jobsuche?
Avatar for Dani Leitner danileitner
0
7
Posicionar en países que se tienen amor-odio - Dinámicas y rivalidades DACH.
Avatar for Dani Leitner danileitner
0
6

Other Decks in Marketing & SEO

See All in Marketing & SEO
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
890
Tracking User Journey for SEO in GA4
Avatar for Bengü Sarıca Dinçer bngsrc
1
1.4k
Beyond The AI Hype, How Marketing Departments Are Actually Using AI & Where CMOs Will Have To Reshape Their Orgs
Avatar for dannydenhard dannydenhard
0
2.6k
マーケティング研修サービス なぞるLearning
Avatar for NAZORU.inc/株式会社なぞる nazoru
PRO
0
310
Wantedly・SNS採用の運用代行サービス「おてがるRPO」
Avatar for yokota mizkey
0
1.4k
「発表する登壇」から「伝わる登壇」へ ─ 思いやりの「テクニック489」とは？
Avatar for wataru yamazaki (DevRel) wyamazak_devrel
3
1.2k
コンテンツマーケティングの戦略設計（2025年版）
Avatar for Yasuki Ichishima makitani
3
3.6k
From Search Rankings to Answer Synthesis - How to Weather The AI Storm
Avatar for Dawn Anderson dawnieando
0
270
SEO Benelux Conf - Automating Technical SEO on a low budget
Avatar for Jan Caerels jancaerels
0
190
BrightonSEO San Diego 2025: Upskilling SEOs for Success in the Age of AI
Avatar for Natasha Burtenshaw-deVries natasha_bd
0
340
SEO for Growth: Revolutionizing a Saturated Market
Avatar for Gabi Troxler gabitroxler
0
190
Before the Prompt: Remember Why You Loved Technical SEO
Avatar for Chris Lever chrisleverseo
2
110

Featured

See All Featured
Technical Leadership for Architectural Decision Making
Avatar for Kenny Baas-Schwegler baasie
0
200
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
55
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
274
41k
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
1
890
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
7.9k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
231
22k
Getting science done with accelerated Python computing platforms
Avatar for Jacob Tomlinson jacobtomlinson
1
94
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
0
710
Making Projects Easy
Avatar for Brett Harned brettharned
120
6.5k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
What’s in a name? Adding method to the madness
Avatar for The Alliance productmarketing
PRO
24
3.9k

Transcript

  1. How to create topical authority to make search engines love

    you Dani Leitner speakerdeck.com/danileitner & danileitner.ch/brighton-seo @dani-leitner @DanielaLeitner2

  2. Dani Leitner 2015 Swi h

  3. None
  4. None
  5. None

  6. Dani Leitner 2020 Swi

  7. Dani Leitner #brightonSEO D 75 D 2

  8. 24% 76% Interrail Non-Interrail Blog Post Distribution

  9. Average Clicks per Post Interrail Non-Interrail

  10. Dani Leitner #brightonSEO TOPICAL AUTHORITY

  11. Dani Leitner #brightonSEO Read the story https://moz.com/blog/topical-authority- case-study

  12. Dani Leitner #brightonSEO Let's have a SERIOUS TALK

  13. Dani Leitner #brightonSEO Topical Authority is a LONG TERM STRATEGY

  14. Dani Leitner #brightonSEO Is your client ready to STICK AROUND?

  15. Dani Leitner #brightonSEO Or you a GENERALIST or SPECIALIST?

  16. We stick around We have a specific topic Ready to

    get frustrated

  17. Dani Leitner #brightonSEO How do you get topical authority?

  18. Dani Leitner #brightonSEO How to do what you ALWAYS did…

  19. Dani Leitner #brightonSEO … but with TOPICAL AUTHORITY in mind?

  20. Dani Leitner #brightonSEO STEP 1: Choose the right TOPIC Or

    Ri ht? Swi ?

  21. Dani Leitner #brightonSEO Break down the Topic into Subtopics

  22. Dani Leitner #brightonSEO STEP 2: Dive Deep into Research

  23. Dani Leitner #brightonSEO Get to the ground of your topic

    - DIG DEEP!

  24. Imagine…

  25. Dani Leitner #brightonSEO STEP 3: Write high quality, in-depth Content

  26. Dani Leitner #brightonSEO REVERSE order your Keyword List!

  27. Remember…

  28. Dani Leitner #brightonSEO

  29. Dani Leitner #brightonSEO STEP 4: Monitor your performance and Iterate

  30. Dani Leitner #brightonSEO PRO Tipp: GO BEYOND your own Website.

  31. Dani Leitner #brightonSEO Not just from your Website

  32. Dani Leitner #brightonSEO

  33. Dani Leitner #brightonSEO All of the Steps https://www.rivalflow.com/blog/topical -authority-a-step-by-step-guide

  34. Dani Leitner #brightonSEO What happens when you achieve Topical Authority?

  35. Dani Leitner #brightonSEO GOOGLE LOVES YOU

  36. Hi, I am Dani Leitner. A Independent Swiss SEO Consultant.

    Scan to Match danileitner.ch/brighton-seo/

  37. Dani Leitner #brightonSEO APPENDIX

  38. Step by Step Guide to build Topical Authority https://www.rivalflow.com/blog/topical-au thority-a-step-by-step-guide

  39. Detailed Story about my Travel Blog on MOZ https://moz.com/blog/topical-authority-ca se-study

  40. What we can learn from the Google Leak about Topical

    Authority https://danileitner.ch/en/blog/google-leak -insights-topical-authority/

  41. Link to the breakthrough article about Interrail https://www.planbvoyage.com/interrail-it alien-routen/

  42. Speak German? Don't miss my newsletter https://danileitner.ch/seo-newsletter/